At its simplest, a corporate video is a promotional tool to build awareness of your business, brand, product, or service. Basically, it’s about showcasing the essence of your company. It should be relatable and unique, showcasing company principles, people, and products (or services). Dynamic corporate videos are also effective in promoting a company’s brand image and core values through impactful video content.
Why do we need corporate videos?
For internal communications: Internally, a corporate video conveys a message attractively within your company, with the target audience being current employees. The video will help develop a sense of company culture, highlight your best talents, facilitate contact between colleagues, and create cohesion in the workplace.
For external communications: Here, a corporate video would be aimed at your professional partners, shareholders, and suppliers, but also at your prospects and potential clients. The goal is to enhance the brand, attract new talent, and generate leads by helping your potential customers to get to know you better.
Creating a video that stands out and is engaging is no easy task, and several steps are required to execute it successfully. Read on for six tips to create a corporate video that will wow your internal and external corporate audiences.
- Tell Your Story
Clearly define the goal of your corporate video and the story your brand wants to tell. This will help guide the creative process and ensure the final product aligns with the intended purpose and business objectives, as well as guide the content and style of the video. Before you begin, take some time to think about why your story is special and what you want to accomplish by sharing it.
- Have a Plan
Creating a corporate video can be a long and challenging process. Having a detailed plan is essential to streamline this process and stay focused. Planning out topics like the core message, interviews, scripting, and call to action will help you stay on schedule.
- Be Precise and to the Point
Be mindful that bombarding your audience with loads of information will not help to convey your point. Keep information and main points concise. The shorter the content, the more likely the audience will remember it!
- Focus on the Customer
Understanding and acknowledging your target audience is a huge success factor in all aspects of business Research your target audience and gather insights into their interests, needs, and pain points. This will help you create a video that directly addresses their specific concerns. Knowing who you are creating the video for is critical to its success and tailoring the content and messaging of the video to resonate with them. - Promote and Share
Promote the video widely. Once the video is complete, it’s important to promote it effectively to reach as many people as possible. Share it on your website and social media channels, email marketing campaigns, and share it with industry influencers and partners to help increase views. - Use Strong Visuals
Use high-quality visuals and audio to enhance the video and make it more engaging. This can include professional footage, animations, graphics, and a professional voiceover or music track. Motion graphics are an excellent way to showcase stats and facts in an informative and visually interesting way.
When creating your corporate video, use these six tips to help guide your strategy and assemble your plan. If it’s increasing brand awareness, showcasing your products or services, or connecting with your audience, a creative and well-executed corporate video can make a major impact. Bottle Rocket Media can help you along your video journey! We specialize in storytelling through motion graphics services, event video production services, and video production services. Contact us, and we can discuss how to make you a successful corporate video!