While Human Resources departments and upper management teams spend a lot of time and money looking for ways to keep people enthused about the place where they spend 40+ hours a week, mandatory lunch-and-learns and monthly team building outings aren’t always fruitful. So how do you provide an environment that inspires people to stay passionate about their work, the people with whom they work, and the company’s overall mission? Enter, the training video.
What are they? Training videos can be used for employee onboarding, making company-wide updates or announcements, or as a vehicle for providing training on a new product or initiative. Depending on the purpose, videos can be presented in a series or as a standalone piece, and HR departments can house them on the company intranet or employee portal so people who work remotely or travel for the company still have access. Consider them a fresh take on a that giant PowerPoint every new hire pretends to read, or those videos about employee safety and harassment in the workplace, a la 1980.
Why do they work so well? Every company needs onboarding and training, and video oftentimes connects with people better than written communication. Videos articulate the same, consistent message to everyone, with some added flair and creativity. Since the videos are kept on an internal server or portal, everyone has constant access whenever they want or need it. And when employees have all the necessary resources at their fingertips, engagement skyrockets. A bonus for HR and management: making your own training videos is extremely affordable compared to some of the other corporate online training programs out there.
Our work with Walgreens. Bottle Rocket Media was fortunate to work with Walgreens to develop a library of videos to support their employee training during their company’s conversion to Lean Methodologies. They needed content and a strategy to help introduce their employees to this new process, and video was the perfect solution. We came up with The Lean Journey, a video that followed a group of employees as they learned about Kaizen and how to implement the concept at Walgreens. This helped to kick-start change across hundreds of internal events by engaging employees before their training experience officially started, and celebrating the success that followed.
A Gallup poll from 2015 found that only 32% of US employees were “engaged” at their jobs, while a whopping 50.8% were considered “not engaged,” and 17.2% “actively disengaged”. As these less than glowing statistics show, building and retaining employee engagement across an entire company can be a tall order. If training videos are something you would like to explore for your business, we’d love to meet with you to learn about your company and help you start building a standout video library. Take a look at some of the work we’ve done for other clients, and then contact Bottle Rocket Media today to get started.