Dave Sarno knows about visual storytelling—as far as he is concerned, it is not just the writing or directing that guides the viewer. With a love of film that began at age 10, he has fully embraced the painstaking, yet vital “discovery process” that is post-production. Learn how his approach helps push each Bottle Rocket Media project forward.
What got you into editing?
I’ve been into movies and storytelling since I was 10. My first foray into the filmmaking process was making Super 8 movies with my childhood friends (Yep, I date myself). Much later, after I graduated from film school, I co-directed a feature documentary film. While working on that project, I saw the story come together in the editing room and I knew that’s where I wanted to be.
What about the craft moves you?
I can’t explain the reason why a cut works—I just know it when I see it. It’s trial and error until something clicks. I like that discovery process.
How does your style/technique tie into creating successful brand videos?
A lot of stories are reimagined in the editing room. Sometimes, the intended middle scene becomes the opening scene. Other times, a voice over is added to give depth to the visuals. The cut at the end of the day can be much different than at the start. There is a lot of improvising required in editing in order to get the best result. For me, it is always exciting to try something new in the editing room that hasn’t yet been considered.
What video technology/storytelling technique are you most excited about right now?
Moving to Bottle Rocket Media from the freelance world has allowed me to edit many 360 video projects. It’s a different kind of storytelling, and I’m eager to see where we can go with it.
What has been your proudest accomplishment at Bottle Rocket Media?
We shot and edited a web series last year called Framed, featuring the amazing talents of Chicago’s funniest improvisors asking a “shop owner” to frame bizarre objects. Since the actors were so funny, there were actually few moments that weren’t usable. We sculpted the 4-5 min episodes in the edit and my job was keeping the pace up while staying out of their way.
Comedy operates completely on what feels good and what makes you laugh in the cut. It was a great learning experience and so much fun. I wear headphones in the office, and everyone knew when I was cutting Framed because I laughed out loud a lot.
Favorite movie of all time and why…
Good Fellas. The camera movement, the editing, the acting… It’s uncomfortable. It’s terrifying—funny and manic. I think I’ve softened a little over the years as a movie watcher, but each time I see it, I can’t take my eyes off it.