Why are 52% considering moving their budget away from paid advertising efforts to owned and earned content creation, while 30% already do so? Long answer short, there is a direct correlation between the amount of content produced by a brand and the ROI. Around a third (34%) of teams that produce more than 20 pieces of content a month report a significant increase in ROI, compared to only 5% who are producing five or fewer pieces of content. So, as the marketing world shifts, and the type of content that users want to see changes, it’s important for you to know what you should be creating. But first, let’s tackle the basics before we really dive into why branded content is beneficial.
What Is Branded Content?
Brand films are extended-length videos designed to promote a brand’s lifestyle subtly. They are a type of video content that marketers use to tell stories and share their brand’s mission and values. These films typically convey a narrative that connects the audience with the brand’s core message. Unlike traditional video ads, brand films don’t directly push products; they use relatable storytelling to engage their viewers authentically. With 74.5% of communications professionals including Branded Content in their campaigns, you should learn about this ideal practice!
These films can be either fictional or documentary but are always entertainment-focused and story-driven. Given their typical length of 5 to 30 minutes, they must quickly align the audience with the brand’s mission and build trust in its purpose.
Branded Content vs. Documentaries
Documentaries are distinctly categorized into two formats: the concise and impactful short form, spanning 5 to 20 minutes, and the captivating feature-length long form, spanning 50 to 120 minutes, or even a series composed of multiple episodes. Each episode is crafted to weave a compelling narrative tapestry.
Opting for a series is akin to unleashing a sustained marketing campaign, as it enables a gradual, strategic release that steadily builds anticipation. Moreover, it empowers you to delve deeper into your audience by unearthing niche stories and exploring specialized topics.
Creating multiple ‘binge-worthy’ episodes, each radiating a distinct aura, captures your audience’s attention and keeps them eagerly immersed, hungering for more.
Branded Content and Content Marketing
We recognize the importance of innovative marketing strategies in today’s competitive landscape. Branded content films offer a unique opportunity to engage your audience authentically. Let’s dive into 6 reasons why branded content films are great for your marketing strategy.
1. Building Authentic Connections
- Branded content films allow for storytelling that resonates with your target audience.
- Authentic narratives create emotional connections, fostering brand loyalty.
- Viewers perceive such content as more genuine and less intrusive
than traditional ads.
2. Enhanced Brand Visibility
- Branded content films generate buzz and shareability on social media.
- Viral potential increases reach and brand exposure.
- Increased visibility translates into a broader audience and potential new customers.
3. Establishing Thought Leadership
- Branded films establish your brand as an industry expert through informative and insightful content.
- Thought leadership builds trust and credibility among your audience.
- Customers are likelier to choose a brand they perceive as knowledgeable and reliable.
4. Showcasing Product and Service Benefits
- Branded content films allow for subtle product or service integration.
- Demonstrating benefits in a narrative context makes it more relatable
- Consumers are more inclined to explore products after seeing
them in action.
5. Long-lasting Impact
- High-quality branded content films have a longer shelf life than traditional ads.
- They continue to engage audiences long after the initial release.
- This ongoing engagement offers sustained value for your marketing investment.
6. Measurable ROI
- Trackable metrics, such as views, engagement, and conversion rates, provide insights into the campaign’s effectiveness.
- Analyzing these data points allows for continual optimization.
- ROI can be measured both quantitatively and qualitatively.
In today’s dynamic marketing landscape, incorporating branded content films is a strategic move that can significantly benefit your brand. Building authentic connections, enhancing brand visibility, establishing thought leadership, showcasing product benefits, ensuring long-lasting impact, and achieving measurable ROI are compelling reasons to integrate branded content films into your marketing strategy.
We recommend integrating branded content to captivate your audience, foster loyalty, and ultimately drive business growth. Our team is eager to work with you to develop and execute a tailored branded content film strategy that aligns with your brand’s goals and values. Together, we can tell compelling stories that resonate with your audience and elevate your brand to new heights.