A crash course in the cutting-edge technology that’s changing the way people think about video
What’s 360 Video?
360-degree video has transformed the way people capture and share their world. Using multiple lenses to record everything around them simultaneously, these high-tech cameras create interactive movies that viewers can interact with in real-time. The technology is relatively new, but 360 videos have already gained enormous popularity. They’re more interactive and engaging than static videos or photos, and they let viewers independently control what they see.
Hundreds of these videos are uploaded to Facebook daily, garnering millions of views daily. It’s never been easier to make 360-degree videos, easier to share them, and a lot easier to watch them. Here’s what you need to know about the medium before you dive in.
There’s (Not Really) An App For That
Developers have created apps that make it easy to create 360 photos (or panoramas) by taking multiple photos and “stitching” them together. One app, Splash, will even allow you to combine photos and short clips into a video, so you get a 360-video-like effect. But because true 360 videos need a camera with multiple lenses, you won’t be able to put one together with just a single-lens phone and app.
Finding the Right Camera
There are many 360-degree cameras, and each offers unique benefits. For a hobbyist, a smartphone attachment like the Insta360 Nano can replicate the 360 video effect on a budget. For a high-end camera that will create a truly immersive 360 experience, production companies spend thousands upon thousands of dollars on the most cutting-edge tech. If you need a crystal-clear, professional video, consider partnering with a professional team with the experience and the highest quality equipment.
Where To Share
Many social media sites like Facebook and Twitter support 360 videos, and you can share these videos on video-dedicated sites like YouTube and Vimeo. In fact, Facebook and YouTube even support live streaming for 360-degree videos that your viewers can watch and interact with on their phones, tablet, or computer.
The Tough Stuff
Once you’ve shot your 360 videos, editing those multiple views together—or navigating the inescapable blind spots produced by a spherical camera lens—is the most challenging and specialized part. Without 360-specific training, it can be difficult for a hobbyist to self-teach. But we can help with that.
Thinking of making a 360-degree video? Check out our guide to decide if a 360-degree video is right for you—then reach out to Bottled Rocket Media’s team, and we’ll help with everything you need to make your immersive video project pop.