Job Summary:
We are seeking a highly skilled and experienced Google Ads Expert/Strategist to join our dynamic marketing team. The ideal candidate will have a deep understanding of the Google Ads platform, including search, display, video, and shopping campaigns, and a proven track record of optimizing campaigns to drive maximum ROI. The Google Ads Expert/Strategist will be responsible for developing and implementing effective advertising strategies, managing budgets, analyzing campaign performance, and staying updated with the latest trends and best practices in digital advertising.
Responsibilities:
- Develop and execute Google Ads campaigns across various platforms including search, display, video, and shopping to drive quality traffic, leads, and conversions.
- Conduct keyword research, audience targeting, and competitor analysis to identify opportunities for campaign optimization.
- Create compelling ad copy and design effective ad creatives that resonate with the target audience and align with brand messaging.
- Monitor and optimize campaign performance regularly to ensure maximum ROI and achieve key performance metrics such as CTR, CPA, ROAS, and conversion rates.
- Implement A/B testing and experimentation strategies to continuously improve campaign performance and drive incremental growth.
- Manage campaign budgets effectively, allocate resources efficiently, and provide regular reporting and insights to stakeholders on campaign performance and key metrics.
- Stay updated with the latest Google Ads features, products, and industry trends to identify new opportunities and ensure best practices are being implemented.
- Collaborate with cross-functional teams including design, content, and analytics to develop integrated marketing strategies and achieve business objectives.
- Provide strategic recommendations and insights to stakeholders based on data-driven analysis and performance metrics.
- Proven track record of managing successful Google Ads campaigns with demonstrable results in driving traffic, leads, and conversions.
- In-depth knowledge and understanding of Google Ads platform including search, display, video, and shopping campaigns.
- Strong analytical skills with the ability to interpret data, analyze campaign performance, and identify optimization opportunities.
- Proficiency in Google Ads Editor, Google Analytics, and other relevant advertising tools and platforms.
- Excellent communication skills with the ability to effectively collaborate with cross-functional teams and communicate complex ideas clearly and concisely.
- Strong attention to detail, problem-solving skills, and ability to multitask in a fast-paced environment.
- Google Ads certification and experience with other digital advertising platforms such as Facebook Ads, LinkedIn Ads, or Twitter Ads is a plus.
Location: This is a remote freelance position.
How to Apply:
Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this position to [email protected]
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