We’re not the kind of guys to pass up a trip to NYC, especially when it involves breaking out the 360 gear and hanging out in Times Square. The WeWork project turned out to be one of our favorites from last year – not only because of the concept, but because of the amazing people with whom we collaborated. Here’s a look back on the elements that made this piece magic.
As with most 360 videos happening now, the vision behind creating these experiences is all about immersion and transporting the viewer into that space. The WeWork office tour had one goal: to get the audience to visit the actual place. By giving the viewer the lay of the land, and to have moments in a variety of locations, you really get a sense of the scale of the space, and how it offered so much to see and enjoy. It truly was perfectly suited for a 360 experience.
We approach 360 video content the same as any video content we create. We focus on the story, what the viewer will experience, and how we want them to feel at the end of the video. With those things in mind, we use our standard arsenal of tools: camera placement and composition, voice over, thoughtful music, authentic interviews, and graphics.
WeWork is all about the complete shared workspace. It’s not just a place where people go to sit at a desk all day. They have a coffee bar, large communal work areas, and a ton of outdoor space. The whole experience just can’t be captured by watching a video. Only when you’re standing in the thick of it do you really get a sense of the scale of their vision.
A regular challenge for all 360 shoots is where do you hide the crew. So for most shots, you make sure everyone is mic’d properly, hit record, and run and hide! We do a lot of masking out of our crews too, because sometimes they need to be close to the action to know what’s going on, or for technical reasons. There are tricks of the trade that enable us to paint ourselves out after the fact. It’s fun stuff!
With any video production, you always go into a shoot with a solid plan, and you’re just waiting for the unexpected moment to pop up. At WeWork we had a lot of great, authentic interactions happen on camera. It’s a beehive of activity at their spaces and it’s nice to not have to manufacture those moments. Sometimes just being there is enough.