Posting videos on social media needs to be part of your strategic marketing plan. We know this much is true (We blogged about it before). But, how do you approach that? Here are a few social media production tips:
Keepin’ it real: Authenticity is important. Your social media video gives you the opportunity to show your audience who your brand is, what it does, and why they need it. Your brand identity should guide your content. The social media space is casual and fluid, so don’t be afraid to give your audience a different side of your brand, and in turn expanding your brand identity. We talked about that in this blog.
Welcome your audience into your world and (hopefully) they’ll let you into theirs by giving you a “follow” or a “like”. People don’t just “LinkIn” with anyone or let randoms in their Facebook friend-circle, but when they let someone or a brand in, they’re opening the door to their online space – their social media world, or, let’s be honest – the center of their universe.
We LOVE this video. Made almost entirely of employee shot videos, this video shows the heart of Centro is its people, and we hear it’s CEO unscripted, just talking about the company he’s built, and loves.
Get Shorty: People are busy and have the attention span of a gnat. We recommend short-form videos on your social networks. YouTube videos are a different story. They’re favoring longer content. But for your social posts, shorter is still better.
Short-form videos allow you to deliver content in the format your social media viewers want and prefer. And, what’s cool about short-form video is that you don’t necessarily have to go and shoot short after short, you can, and should, re-edit existing material.
During a big production day when you’re filming a longer piece; you’re there, cameras are rolling, why not shoot a little extra to use on social? Plus, you can use the short, re-edited pieces to drive your audience to the longer version.
No one wants to watch a long video on social media, but if they like this short “teaser,” on say, Instagram, they just might follow that link to the long-form that lives on your company homepage or on your YouTube Channel.
Not to mention if you have a long or short video that you don’t necessarily like the background, check out how you can easily change the background of your video here.
This 30-second social video was made for The Peninsula Chicago’s new rooftop bar – Z Bar.
To the Max: Maximize exposure on social media. By sharing your branded video content across all social platforms, you will increase your brand reach even further. Duh.
Caption This: Think of captions and subtitles as being just as important as the sound on your video – music & dialogue – and as the images that play on screen. Most of us don’t turn up the volume on IG or FB vids as we scroll through our feeds. But we do read along with the caption. Plus, it enables those living with deafness or hearing loss to be able to fully experience and enjoy your content.
Most major brands will create captioned spots for their social media feeds, including Dyson.
Tactical tip: You need to know the specs, sizes, dimensions and ratios to all your social media videos. This also includes your social media ad videos. This is a great article on social media video tips by platform for Instagram, Twitter, Facebook, YouTube, Snapchat and beyond.
Bottom line: Keep it short. Keep it real. Maximize exposure and make captions a staple.
Bottle Rocket Media is happy to help produce your videos for social media. Get in touch with us today.
And if you are looking to edit your video on the go, check this post on best video editing apps.