Ready to tell your story with a corporate video?
Before you begin, it’s essential to understand the various types of corporate videos so you can determine which one best suits your business. From training clips to brand stories, each format serves a unique purpose and delivers value in its own way.
Whether your goal is brand awareness, product demos, training, or customer testimonials, choosing the right corporate video can lead to increased engagement and a more impactful message.
Let’s go over 11 different types of corporate videos that can set your brand up to win and win BIG.
1. Explainer Videos to Simplify Complex Ideas
Explainer videos for business are a great way to teach an audience how to tackle a specific problem. The goal of explainers is simple: to help viewers grasp complex ideas and apply what they’ve learned.
You can create explainer videos in animated or live-action styles, and even enhance them with lively graphics to make your video more engaging. For example, fintech companies often use whiteboard animations to simplify complex topics, such as blockchain technology or investment strategies, making these subjects more accessible and straightforward to understand.
Unlike product videos, which often require frequent updates, explainer videos can remain relevant for years to come. A well-crafted explainer saves time, reduces repetitive support questions, and serves as a go-to resource for your audience. By directing people to a clear, engaging video, you provide answers at scale. Explainers become timeless marketing assets, delivering lasting value without constant revisions.
Explainer videos bridge clarity and efficiency, building customer confidence, scaling support, and strengthening brand credibility for the long term.
2. Product Demonstration Clips that Drive Sales
Product demonstration videos differ slightly from explainer videos. There’s a more ‘show-and-tell’ approach, where you demonstrate your product in action rather than just discussing its features. These videos are ideal for helping customers envision themselves using your product and exploring all that it has to offer.
87% of people decide to buy something after watching a video about it. That’s a stat worth celebrating, and a strong reason to invest in a product demo. By investing effort in creating compelling product demos, you can truly make a difference, encouraging shoppers to take the next step and convert.
High-performing product demonstrations have three qualities:
- Clear before and after comparisons
- Real user testimonials built into the story
- Strong calls to action, such as free trials or discounts
When it comes to turning prospects into customers, product and service videos stand as the workhorses of corporate video marketing. These focused content pieces directly address the fundamental question in every potential customer’s mind: “What’s in it for me?”
3. Company Founder Story to Humanize Your Brand Story
Company profile videos help introduce your business to customers, employees, partners, or investors. These aren’t just standard corporate videos; they’re designed to highlight your services and show why you’re better than the competition. The key here is to focus on what makes your business unique.
Every business has its own journey worth sharing. Some are born from a founder’s big idea to create something better, while others stand out for how they treat their team and customers. Whatever your journey is, use it to your advantage.
A well-crafted company founder video will help your audience decide if you’re the right fit for their needs. So, skip the basic backstory about how long you’ve been around. Focus on who you are, the value you deliver, and the experience you create, and you’ll give your audience an apparent reason to choose you over the competition.
Best Practices:
- Share an authentic personal journey
- Include company mission and values
- Keep it conversational
- Include visual storytelling elements
Best Use:
- About Us page
- Investor presentations
- Employee orientation
- Marketing campaigns
4. Customer Testimonials to Build Trust
In competitive markets, customer testimonials can be one of the most effective marketing tools. Written testimonials are effective, but videos have a more profound impact. They tap into emotions to make the message stick, keeping it real and relatable.
Testimonial videos can range from a customer sharing a quick win to someone walking through how your product has actually changed their life. You could show a transformation, create separate clips to highlight different viewpoints, or delve into a comprehensive story, showcasing struggles, solutions, and results.
Just know this: An amazing testimonial video can be the difference between your product failing and being an overnight success.
What makes testimonial videos successful?
- Keeping it short and sweet. Under five minutes is perfect.
- Focusing on specific challenges being solved.
- Using numbers to show impact.
- Adding some extra footage to show your product in action.
Once created, place your customer testimonial video on appropriate landing pages, social media platforms, proposal decks, sales funnels, and case studies where they’ll have the most impact. Done well, these videos go beyond feel-good stories, becoming powerful trust-builders that turn interest into action.
5. Employee Onboarding to Elevate Integration
Problems with onboarding often come from tight schedules, limited resources, and simple mistakes. Old-school methods, like in-person meetings with piles of forms or endless slideshows, can be challenging to navigate and cause confusion, ultimately slowing down the process of new employees settling in.
Using an employee onboarding video can make training faster and more reliable. They demonstrate your investment in new hire development by providing consistent, well-structured guidance from day one. It indicates that you care about helping new hires grow, builds trust between staff and managers, and keeps people engaged.
These videos can take various forms, including welcome messages from leadership, culture and values overviews, role-specific training modules, policy explainers, or even “day in the life” videos to set expectations. Together, they create a smoother and more consistent onboarding experience that helps new team members feel confident and connected from the start.
Once you’ve created your first video, you can organize key materials into a central hub where new employees can easily find what they need. This allows new hires to dive in on their own schedule, pick up knowledge at their own pace, and revisit any content they need a refresher on.
Best Practices:
- Break content into digestible modules
- Include interactive elements
- Feature diverse employee perspectives
- Update content regularly
Best Use:
- New hire orientation
- Department-specific training
- Company culture introduction
- Policy and procedure training
6. Corporate Social Responsibility Highlights Brand Initiatives
Videos about Corporate Social Responsibility (CSR) are an effective way to showcase the positive impact your company has on society. CSR is about businesses stepping up as they grow, giving back, and making a difference for their communities, employees, and everyone they’re connected with.
Unlike traditional marketing content, CSR videos aren’t about selling products or services; they’re about showcasing values in action. They might highlight eco-friendly production methods, initiatives to fight hunger, or programs that promote diversity, sustainability, and fair treatment.
By spotlighting employee involvement and ethical practices, these videos demonstrate how your company addresses real-world challenges. Showing your brand’s role in solving global problems reflects your team’s commitment to making a difference, making your audience more likely to buy from your brand.
7. Internal Communication Videos for Team Alignment
Internal videos are an excellent way for businesses to grab their team’s attention. It keeps them engaged, highlights useful tools, and facilitates teamwork in a safe and easily accessible setup. Internal communication videos feel more personal compared to emails or other methods, as they add that extra emotional component. Unlike written messages, videos make it easier to pick up on tone and fully comprehend the message.
A quick 5-minute video from the CEO can go a long way in keeping everyone informed about quarterly goals. Plus, it’s beneficial during mergers or when implementing new policies, as your team strives to ensure everyone feels included and up to speed. Ultimately, internal videos provide clarity, connection, and a more profound sense of teamwork.
Best Practices:
- Create consistent messaging across departments
- Include key takeaways or summary points
- Keep tone professional yet approachable
- Ensure accessibility with captions
Best Use:
- Company-wide announcements
- Policy updates
- Strategic initiative rollouts
- Cross-department collaboration
8. Live Action for Real-Time Audience Engagement
It’s time to go live. Corporate video livestreams are real-time videos shared online. They’re perfect for promoting new products, showcasing events, or even giving viewers a behind-the-scenes look at a typical workday. By encouraging live questions and interaction in the comments, livestreams create a sense of authenticity and immediacy that helps build stronger connections, grow your audience, and boost engagement.
It can also open up tons of opportunities for businesses. Beyond the immediate engagement, livestreaming helps extend the reach of your brand far beyond the walls of a physical event. A simple way to dive in is by streaming events you already host, including seminars, trade shows, and conferences, allowing you to connect with more people and expand your audience.
Platforms like Zoom, Microsoft Teams, YouTube Live, and LinkedIn Live are solid go-tos. They have easy-to-use features and engagement tools.
Best Practices:
- Have a moderator manage interactions
- Prepare backup plans for technical issues
- Create engaging discussion points
- Monitor and respond to audience comments
Best Use:
- Q&A sessions
- Product launches
- Behind-the-scenes content
- Live events coverage
9. Social Media Snippets to Boost Reach
Although not a definitive type of corporate video, social media videos deserve a place in the conversation due to their significant impact on visibility and engagement. Whether you’re active on Meta TikTok, X, LinkedIn, or juggling multiple platforms, social media remains one of the most effective ways to distribute corporate videos.
Sharing everything from product highlights to executive messages can drive traffic, strengthen brand awareness, and position your company as a leader in the industry.
Corporate social media videos work exceptionally well for:
- Showing off products or services
- Sharing team wins or client successes
- Building anticipation for events or launches
- Offering a behind-the-scenes look at company culture
Platforms prioritize video content, particularly short-form, because it consistently outperforms other formats. In fact, HubSpot’s Marketing Report shows that corporate social media videos deliver the highest ROI, making them a wise investment for any brand looking to maximize engagement and visibility.
Best Practices:
- Keep videos under 60 seconds
- Open with attention-grabbing content
- Use platform-specific dimensions
- Include captions for silent viewing
Best Use:
- Product teasers
- Company culture highlights
- Quick tips or how-tos
- Event promotion
10. Promotional Videos to Show Brand Excellence
Promotional videos are one of the most effective ways to capture attention and drive business results. These videos are designed to generate interest and can directly support sales for specific products, services, or initiatives. By combining compelling visuals, strategic messaging, and clear calls to action, they strengthen overall brand visibility.
They’re particularly effective for product launches, seasonal campaigns, special offers, or when you’re entering new markets.
Creating a solid promotional video requires careful planning, creativity, and effective promotion. With a focused message and a top-notch production team, a promo video can cut through the noise, influence purchasing decisions, and reinforce your brand’s position in the market.
11. Investor Relations & Announcements to Maintain Stakeholder Confidence
The world keeps moving forward, and businesses hustle to stay ahead. A press release used to do the trick for generating excitement, but now video announcements are all the rage. Investor relations and announcement videos provide companies with a clear and dynamic way to communicate decisions, keeping both the public and investors informed and engaged.
A corporate announcement video is a powerful way to make a lasting impression. Use it to highlight key updates, significant changes, or major successes that demonstrate your company’s progress and momentum. The best announcement videos feel genuine, honest, relatable, and focused on the story behind the news.
When you’re ready to share it, do it in a way that builds excitement about your company’s future and confidence in its leadership. And remember, skip the sales pitch. These videos aren’t about pushing products or services; they’re about sharing news that matters and strengthening trust in your brand.
Best Practices:
- Present precise, accurate data
- Maintain a professional tone
- Include executive commentary
- Provide a future outlook
Best Use:
- Quarterly earnings reports
- Major company announcements
- Shareholder meetings
- Investment presentations
Types of Corporate Videos FAQ’s
What is the difference between a case study and a testimonial video?
Corporate videos often use case studies and testimonials to persuade viewers. Case studies delve into a client’s challenge, how it was addressed, and the resulting outcomes, utilizing clear steps and data to illustrate the process. Testimonial videos, on the other hand, focus on happy customers sharing their experiences, relying on emotions and trust to connect with the audience. However, case studies can sometimes include testimonials to make the story more relatable and believable.
What is the most effective type of corporate video for lead generation?
Explainer videos and testimonial videos are highly effective for lead generation as they build trust and clearly communicate value propositions. Use them on landing pages and in email campaigns for maximum impact.
How can a video marketing agency help my business create effective corporate videos?
A video marketing agency can provide a comprehensive suite of services, including video strategy development, scriptwriting, filming, editing, and post-production. They can also help with distribution and promotion to ensure your corporate videos reach the right audience and achieve your desired goals.
How can I measure the success of my corporate video campaigns?
There are various metrics you can use to measure the success of your corporate video campaigns, including views, engagement (measured by likes, shares, and comments), website traffic, lead generation, and conversions. A video marketing agency can help you define the right Key Performance Indicators (KPIs) and track the performance of your videos to optimize your strategy over time.
Conclusion
Corporate videos are not optional. They’re the backbone of a successful video marketing strategy. They strengthen your brand, put you directly in front of your audience, and drive sales by turning interest into action. Think of them as an essential tool in your communication kit. While the process can feel complex, our corporate video creation tool makes it easier to find the right fit for your needs. And if you’re unsure where to begin, our team is here to guide you every step of the way.
At Bottle Rocket Media, we’re here to help you win. Let’s create a perfect corporate video that tells your story and converts your viewers. Contact us today.