As a brand, it is becoming increasingly important to maintain relevance in a world filled with so much access, so many options, and an abundance of competition. You have to move with the times, not against them. Video has become the most compelling format for entertainment filled with storytelling, information, and memorable content.
Do you have video content loaded on your drive ready to be launched when needed? Is your YouTube channel filled with videos representing your mission, your brand story, your product, or all of the above? In order to stay afloat, you have to have content these days, because content builds relevance and video, if you didn’t know it already…is king. Think Zoom, TikTok, Instagram Reels, and Facebook Stories; video is where it’s at.
As you get ready to start your project, we are here to share what to expect when you hire us as your video production team.
Read on to learn more about our process.
At Bottle Rocket Media, almost all of our projects flow the same way, regardless of storytelling style or content.
Our projects always start with a creative kickoff meeting which allows us to get to know one another more, discuss the project in detail, collect preliminary information, and learn more about your messaging goals. We will take this information back to our team and discuss, following up with more questions as we formulate a plan of attack, refine our creative approach, and begin to bring your ideas to life. Get to know more about our team here.
Creative discovery and exploration is a crucial period after the job is awarded and before serious planning begins. We will discuss your ideas, present our own (when appropriate) and really dig into the message and how best to tell it.
Pre-production is a time of weekly check-ins and constant communication surrounding casting, locations, scheduling, and more. During this time we will also flesh out the visual style, create storyboards, shot lists, and style frames, and create a production outline matching your vision. For documentary-style productions, this is also a time for us to conduct pre-interviews with on-camera participants.
Production. At this point in the process, all creative elements have been approved and we start creating/shooting the elements. The production phase might involve a camera crew shooting footage we need to tell the story, or it might mean our motion designers, animators, and editors get to work.
In the Post Production phase, we assemble all elements to create the first version of the video(s) as planned. Editorial, motion design, color correction, music, audio mix, and finesse will take place during the predetermined post-production schedule. Once the video(s) is approved, the final files are delivered to you in any format you desire.
The BRM team is adamant about making the production process from beginning to end as seamless as possible and not to mention, a good time! We understand the decision to deliver your brand message in video form is important, and the team takes our jobs especially seriously. We enjoy working with our clients, becoming friends, and working side by side to create exactly what you have envisioned and more!
We would love to chat with you about everything from telling a great story to the latest drone technology. From concept to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!