Educate, Entertain, Inspire and Inform. Eons ago I had these 5 words scribbled on a post-it note at my desk at The Oprah Show and I still think of them with each shoot I produce, script I write, blog I post, frankly, any creative, sales or marketing endeavor I am tasked with. It’s how I approach every project and the same is true with video marketing.
These days, audiences are more sophisticated and busier than ever. They don’t have time to be bored or annoyed, they need to be…you guessed it: educated, entertained, inspired and informed. With the right video messaging they will be – and they will watch that video till the end and they will share that video and they will ‘like’ it and talk about it and they will call you for your service. A good video gives you the opportunity to show your audience who your brand is, what it does and why they need it.
Videos have the power to pack a punch in a short amount of time. In a matter of seconds a good video can connect with your audience, drive home a message, even a feeling, and make an impact. Not only are videos easy to digest, but they translate well across devices and can be re-purposed or shortened for social media. They are the perfect marketing tool.
There is power in numbers, and HubSpot gathered a few I’d like to share. Video is often cited as a tool that helps drive various areas of business performance: 97% of marketers say video has helped increase user understanding of their product or service. 76% say it helped them increase sales AND traffic. 80% of marketers say video has increased dwell time on their website. Sit, stay a while! 95% of people have watched an explainer video to learn more about a product or service….you get the drift… online video is powerful stuff.
Don’t underestimate the power of video marketing. Using video in your marketing strategy used to be an option, but today it is a must. You are more likely to influence your audience in web search, social media and your homepage with an engaging video.
At Bottle Rocket Media we understand why video marketing is so powerful because we make powerful videos.