Video marketing has rapidly started becoming the preferred form of marketing for many businesses. There is a good reason for this, with easy access to video-based platforms like Tiktok, Instagram, and YouTube, businesses have found avenues to educate, inspire and entertain in mere seconds.
The option to produce any type of video content has also been greatly simplified. Now, all you need is a mobile phone and you are on your way to produce your next content masterpiece. That said, professional video continues to trump the mobile device video creation process.
The increased accessibility coupled with the need to stand out has prompted many marketers to re-invent, using a form of marketing that is engaging and fast; Video Marketing, and professional video marketing.
What exactly is Video Marketing and Why Is It Important?
Video marketing is a marketing practice that uses versatile and engaging content in a video format to engage, inspire, inform and educate the masses. These videos can be produced using various editing software and can be hosted on social media platforms like YouTube, Instagram, and Tiktok.
Wyzowl reports that marketers experience an 87% increase in traffic to their website because of video marketing. Videos are the champion when it comes to engaging the viewers and converting them into leads.
That’s all great…
But, how big of an impact can Video Marketing make?
In 2020 video marketing peaked, uplifting both small and large businesses. Elyse Breanne Design being one of them, a small online stationery shop that experienced a 600% increase in retail sales after a Tiktok video of the business went viral.
The video-based platform, Tiktok, worked its magic on a European budget airline as well. The company, Ryan Air, racked up 139k followers on social media due to its engaging video content, helping the company build a strong brand persona online.
Now, these are just a few examples of the power video marketing holds. The impact of good video marketing extends well beyond just increased sales and brand recognition, although these benefits are pretty neat too.
If you are still skeptical, maybe these reasons will help you change your mind.
1. Video Marketing Delivers High Returns For Minimum Effort
With cheap, portable filming equipment and easy-to-use software tools, producing content is less of a hassle these days. Videos with high production value can be made in days, and sometimes in hours. Effort and time exerted are greatly reduced. How about the impact? Does it reflect the minimum effort applied? Turns out, no.
Viewers report a 95% message retention after watching the content in a video format. Marketers have also observed that good video content can directly increase sales by 80%, a phenomenon we observe in the Elyse Breanne Design case as well.
2. Videos Make for Awesome SEO
Search engine platforms favor video content. This preference for video content means many things. For starters, Google includes YouTube videos on the first page boosting a brand’s organic visibility. Additionally, videos on websites and blogs can help in on-page engagement, enabling better ranking on Google due to improved On-Page SEO.
3. Videos Help You Stay Competitive
Consumers are inundated by content daily, considering that an average adult spends 3 hours on their phones, it’s not shocking to assume that most people are experiencing content overload. In such times, businesses need to cut through this noise and stand out. The unique characteristics of video content can help with this. Using complementary elements like audio, animation, or others, video content can help businesses set themselves apart.
4. Consumers Prefer Videos
Busy, fast-paced lives and short attention spans have led people to value video content even more. Nearly nine out of ten people prefer to see video content from brands. This makes videos an excellent tool for brand awareness and lead generation.
5. Videos Allow for Better Storytelling
Features on social media platforms have allowed marketers to unlock a unique dynamic with their consumers. Snapchat stories, Instagram stories have been used to personalize the interaction and form relationships with the customers. Whereas, long-form videos on YouTube are being used to educate and commercialize promotions. Videos have allowed businesses to show multi-faceted versions of themselves, storytelling their process, their journey and helping them establish a complex yet strong connection with their consumers.
6. Videos Help Earn The Trust
Video marketers have observed a reduction in the number of support calls once they started marketing educational and informative videos. While the direct impact of video marketing can be experienced in sales such as lead generation and increased conversion rate,. 43 % of video marketers have seen the benefits extend well beyond that. ideos have helped educate consumers, reduce brand and product confusion and build a solid transparent foundation of trust.
Video marketing fulfills the needs of businesses today with its unique attributes, videos can educate, inform and entertain in seconds. It cuts through the noise, delivers a clear message, and promotes sales. With all these benefits, it is safe to assume that videos will be the present and the future of content marketing.
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