Would you rather read a 5-page pamphlet on what a company does or watch a quick, easy-to-digest, and entertaining video? If you chose the latter, you’re in the majority. In fact, a whopping 69% of those surveyed shared that they would prefer video over text when learning about a new service or product.
So, it’s not hard to see why corporate videos are more important than ever. If you have a corporate video scheduled on your calendar but are feeling a little nervous about being in front of the camera, don’t fret. Here are five must-know tips for looking and feeling your best when it comes time to shoot.
1. Hire the Right Video Team
Naturally, step #1 is hiring the right video team. Why? Well, the company you select will play a large part in the final video and your entire experience. We specializes in video production, motion graphics, and virtual event production. With more than 40 5-star reviews, we are one of the top Chicago-based video production agencies. So, you can have peace of mind knowing the end result will make an impact.
2. Make Sure Your Smile Is Ready to Shine
It’s no secret – your smile is one of the first features people notice about you. Is yours ready for the spotlight? If the first answer that came to your mind wasn’t an enthusiastic “yes,” consider visiting a skilled nearby dentist.
Whether you’re unhappy with your teeth’ size, shape, or position, you can determine which cosmetic dentistry treatment is ideal. By the time it’s time to shoot the video, you and your dental team will have crafted a camera-ready smile you’re proud to show off!
3. Pick the Right Outfit
This article is about looking and feeling your best. Oftentimes, people forget the latter and just focus on selecting trendy attire. However, the last thing you want is to feel your shoes digging into the back of your heel or for your shirt to feel too constricting, making it hard to breathe comfortably. When picking your outfit, make sure it checks both boxes so you feel as good as you look.
4. Get Plenty of Sleep the Night Before
Dark circles under your eyes and a lack of color in your face can be fixed with makeup. But a sour mood and tired demeanor can’t be addressed as easily. For this reason, it’s of the utmost importance that you get plenty of sleep the night before.
Try putting your phone away an hour before bedtime, lighting some relaxing candles, trying a beverage to help you wind down, or listening to soothing music. These measures will help create a relaxing ambiance that will help you drift off to enjoy a restful sleep.
5. Be Authentic
You may not be a natural performer, which can make being in front of a camera a little nerve-racking, but you don’t have to be an actor for people to connect with you. Remember, the goal is for your target audience to get to know you and your story.
Your corporate video is a great opportunity to share your message and let viewers see the human side of your brand, business, service, or product. Be professional, but you should also be authentic. Your video team should be able to provide insight on how to achieve the on-brand message you want to communicate in an impactful way.
6. Have a Designated Support Person
Of course, your video team will provide some assistance, but it may be helpful to have someone else there to lend a helping hand–a friend, co-worker, or professional hired to do just that – check your appearance right before the camera starts rolling to make sure nothing is distracting or amiss.
Using a blemish remover or powder can also help with facial shine. Don’t forget to bring makeup or hair products, just in case your video shoot is later in the day, and you need to freshen up!
7. Have Fun!
Of course, the last step is just to relax and have fun! If you are too “in your head,” your message or overall desired vibe may not get across as you’d hoped. Luckily, if you do step one correctly, you’ll have an amazing team of professionals to help you feel at ease in front of the camera. That way, you end up with a beautiful educational video that truly makes an impact.
When you are ready to make your video, check out the different types of videos you can work with. From video production services to motion graphics services, or event video production, we love video and can talk about it all day long. Start your project and stay inspired to get you and your brand name more mainstream recognition.