If you want your brand to take off these days, it is most definitely pertinent for you to be proactive in using video. The ever-evolving nature of the world of media coupled with the video industry has caused a surge of realizations most of us may not have been prepared for. So, to make it easier on you, we compiled a list of video statistics that may surprise you, but will hopefully help build up the mental momentum needed for you to invest in taking the time and funds to create your own videos, or better yet, hire a video production team to bring your vision to life.

From online video to Youtube to Instagram and Facebook,  video is out there rocking all our socks off. 

Top 47 Video Stats To Know In 2022

Business and Video Statistics

  1. Calls-to-actions get 380% more clicks when placed in videos – Wix
  2. 93% of marketers who use video say that it’s an important part of their marketing strategy—an increase from 92% in 2020, making this the highest percentage of any year since 2015 HubSpot, 2021
  3. 90% of video marketers voicing video has directly helped increase sales, 83% stating video has helped them generate leads.
  4.  80% of video marketers say video has directly helped increase sales. – Optin Monster
  5. 74% of marketers are more likely to use video with 70% expecting a higher video budget for 2021 – Content Works Agency
  6. 68% of marketers say video has a better return on investment than Google Ads. – Biteable
  7. 30% of marketers see video as a more important part of their strategy than their website. – Biteable
  8. ‘How-to’ searches are increasing 70% year-over-year on YouTube – Wix
  9. Sales teams that use video get a 16% bump in email open rates SalesLoft
  10. Overall business video creation increased by 135% last year Vidyard, 2021
  11. Companies With 31-200 Employees Create Nearly As Many Videos As Those With More Than 5,000 Workers – Convince and Convert
  12. 60% of businesses use video as a marketing tool. – Biteable
  13. 29% of businesses use video in their administration and operations messages. – Biteable
  14. Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP – Agilitypr
  15. Using video on a landing page can increase conversions by 80% Unbounce
  16. Blogs using video attract 3x as many inbound links as blogs without video – MobileMonkey
  17. Businesses using video grow 49% faster year over year. – Millennial Studios
  18. 81% of marketers surveyed that are working in manufacturing said they’re already using video in their video marketing strategy and plans – Wibbitz

Social Media Video Stats

  1. Social media video generates as much as 1200% more shares than text and image content combined. – G2 Crowd
  2. How-To tutorials are the most popular form of Instagram video content – YumYum Video
  3. One-third of the most-viewed Instagram Stories come from businesses – YumYum Video
  4. There’s been an 80% increase in time spent watching video on Instagram, year over year – YumYum Video
  5.  One in four ads on Instagram is a video – YumYum Video
  6. Instagram has seen an 80% increase in the time that users spend watching video on the platform BackLinkIo
  7. Over 500 million accounts on Instagram are viewing Stories daily  – Instagram 
  8. Facebook videos get 59.3% more clicks than images. – Writers Block
  9. It’s time for captions. According to Facebook video views statistics, 92% of people watch videos with the sound off. – Writers Block
  10. 85% of Facebook video is watched without sound – Digiday
  11. 75% of marketers using video content on Linkedin say it is a successful tactic, 55% said they would continue – Wyzowl
  12. YouTube has the best ROI for video content, followed by Facebook and Instagram. –  Biteable
  13. Youtube is the 2nd Largest Search Engine, behind Google – Motion Arts Media
  14. 50.9% of B2B decision-makers use YouTube to research purchases – Hootsuite

Video Length Statistics

Learn more about how long should a video be.

  1. 73% of Videos Are Two Minutes or Less in Length – Convince and Convert
  2. 58% of viewers watch a business-related video all the way through if it’s less than 60 seconds Vidyard, 2021
  3. The average length of all business-related videos is just over six minutes Vidyard, 2021
  4. Longer form video content (over 20 minutes in length) grew 66% in 2020 Vidyard, 2021
  5. Videos that are an average of 26 seconds receive the most comments on Instagram Animoto, 2020

Consumer Video Review Statistics

  1. By 2020, ​​82% of all consumer web traffic will be video – Cisco
  2. Meanwhile, 1 billion hours of YouTube videos are watched daily. – Techjury
  3. People Watch the Most Videos in the Mornings if It’s a Weekday – Convince and Convert
  4. ​​Text stories containing images receive 94% more viewsMedium
  5. 75% of viewers visit a company’s website after viewing a branded video. – Medium
  6. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text- Insivia
  7. 46% of people remember details from a text email, but 59% of people remember details from a video within an email Vidyard, 2021
  8. People watch an average of 16 hours of online video per week – Bottle Rocket Media
  9. More than 55% of shoppers use online video while actually shopping in a store – Google
  10. Video allows consumers to view, hear and feel the content on a far deeper emotional level than just commenting or posting. – Linkedin

Stay informed and ready, knowing the best questions to ask before creating a video.

The video journey is yours to take on. When you are ready to start your video projects, connect with a video production team specializing in all things video. From video production services, motion graphics services, or event video production. Start your project before you get left behind.