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Miller High Life | Summertime

Miller High Life

We were tasked with encapsulating the essence of the Miller brand through a lifestyle piece centered around the themes of summer, camaraderie, culinary delights, music, and the integral role of the beverage in completing the day’s experiences. This project was specifically tailored to resonate with the 20-something demographic who embrace craft beer, farm-to-table cuisine, and indie music as integral components of their identity.

Category
Promotional
Director
Mark Cwiakala
Producer
Jon Singer