Your video should
make an impact
ASK: Create a suite of two videos for an upcoming IPO. One video is to be all stock footage, graphics, and music, approximately 3:00. A second video is to be a 30:00 documentary-style video, including interviews, Broll, graphics, and music.
CHALLENGE: Communicate an international company’s growth and potential in a clear, engaging manner that highlights the accomplishments and the people involved.
SOLUTION: The TaskUs IPO project was an international logistics challenge from the start. TaskUs has headquarters in Houston, TX, a large campus in the Philippines, and executives on three continents (oh, and we were in the middle of the Covid-19 pandemic). Nevertheless, we forged ahead, meeting regularly, at unusual times, facilitating zooms with more people than we knew what to do with.
The writing process was engaging. Multiple drafts of the script were created across several weeks of work in an effort to crystalize the essence of TaskUs while keeping an eye on the numbers. After all, the sole purpose of the video is to educate people on why they should invest in the company.
While the script was being created, our production team coordinated principal photography. This happened in three parts. Part one, gather the best way to tell the story of a company and the people behind its success, is to gather them all together and capture them on video. This is what we did with TaskUs.
Over the course of five days, we interviewed nine people in five locations around their Houston Headquarters and captured additional broll footage to support what they were saying.
This is an ambitious but attainable schedule in most typical situations. In this case, we were also dealing with the raging Covid-19 pandemic. Think back to July of 2020, before vaccinations and during a time when there was little understanding of how the virus spreads.
RESULTS: This promotional video was part of our larger IPO video package for the client. Working in the IPO space is exciting! We get to work with and support the journey of top-tier companies as they are about to introduce themselves to the world at large. Oftentimes these companies have been working hard to scale their business and take this next step. And that’s where we come in.
Company executives are working their hardest when getting the company ready for IPO. They cannot and should not be focusing their time on creating a quality video. Making videos is what we do every single day and part of this is making it easy for you to make your video.
With TaskUs, and all our IPO clients we believe in a soup-to-nuts approach. We work with the marketing and legal teams to craft a script that will convey the company’s journey, from inception to prediction of future growth. We work with the key personnel to ensure the facts are correct and the vision is on brand during every phase of the project. We work with the on-camera talent (typically high-level executives), getting them prepared for their on-camera appearance and understanding their role in the project.