Remember when classes were restricted to students being on-site, sitting in a room, fit for a determined number of students? Remember when sitting at a desk, with a pen and pad in hand, and listening to a teacher was the “only” way to learn? Welp, that old school way of thinking is slowly creeping its way into becoming the Yellow Pages (look ’em up) days.
The new-age way of composing lessons in a masterclass format is upon us, and you must join in on the fun. We are here to help with the process!
To quickly introduce you to the new way of doing things, let’s just say, the internet has made space for “experts” in all genres of life a way to deliver a message, lesson(s), and expertise through a new video program called….you guessed it, a masterclass!
A masterclass is a segment, typically 2-5 hours long, or a series of content spoken from person to audience through a camera. It is script-based, educational storytelling, presented in a conversational tone so it’s interesting, relatable, and easy to digest.
There are several modes in which a masterclass can occur, but pre-recorded, high-quality video content with the right kind of mood should be the main focus. The various ways in which you can present your idea, lesson, or educational material can fall into the following:
You can also combine all of the above into what could become more of an online course or an explainer video.
The idea of creating your own masterclass is beneficial because it is not limited to a classroom. With video content as the teaching medium, your options become less limiting in reach and potential visibility.
Before you go about producing your own masterclass, make sure to consider how you plan on using your footage. Take note, most masterclass content is used for broadcast television (Oprah’s Masterclass) or for online use like masterclass.com; accessible by purchase only.
It is extremely important to have an understanding of who your target audience is. We suggest asking yourself the following questions to gain the needed info:
Write down the responses to all of the questions above and cater to your production and marketing needs around your target audience. Remember, your goal is to have your production shared and utilized by the appropriate parties.
There are a few things that really matter when deciding on creating a Masterclass and ensuring it is successful. Once again, we suggest asking yourself the following questions and take note of your answers.
Mainstream Masterclasses tend to feature individuals we are familiar with, have grown to love, and we appreciate their work so listening to their experiences seems easy enough. if you pay close attention, masterclass footage is filled with simplicities, but the delivery is poignant because of the creativity and professionalism. From the individual speaking, the attire, the background music, and setting, and the camera angles, the message becomes amplified, and the audience listens intently. This, my friends, is behind the scenes work at its best!
There is a real opportunity for you, your company, and your expertise to be shared to inspire success for the members of your audience. If you haven’t heard it before, you are unique, and your story is worth sharing, you just have to do it in the right way.
Start your project with a team passionate about delivering the best story in an unmatched way. Connect with the Bottle Rocket team for all your Masterclass needs. From concept to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!