Are you eager for your business’s big break?
Use professional video marketing!
From teens who have made millions selling DIY crafts to culinary empires born in humble home kitchens, our digital era is full of dazzling testaments to video’s power.
But what exactly is video marketing, and how does it help skyrocket business growth?
Read on to uncover the essence of video marketing and learn ten benefits that will propel your business to success!
What Is Video Marketing?
To understand video marketing, we have to bring it back to where it all started.
This TV commercial was the first example of video marketing, using video content to promote a brand, product, or service.
But why was it successful?
Humans are visual creatures fascinated by personalities and stories. Video, which combines sight and sound, is a uniquely immersive way to share your message, spark emotion, and form a lasting connection.
It’s no coincidence that video dominates our digital age. With the rise of reels, live-streaming, and other video-related technologies, we spend more time than ever watching videos at home and on the go.
That’s why the global video marketing industry is already worth over 100 billion dollars, with 95% of marketers confirming that video is crucial for captivating and converting customers.
One thing’s for certain: video works.
Need some inspiration? Take a look at our promotional video for Crafthouse Cocktails.
Video Marketing Myths:
We know today’s fast-paced digital landscape can seem overwhelming.
So, before you kick off your brand’s breakthrough campaign, let’s clear up some video marketing myths that might be holding you back:
- Video is too expensive: Video and video marketing have expanded beyond big-budget, prime-time TV ads. Today’s new technology and countless social media platforms make it more accessible than ever!
- Video marketing is too complicated: Your viral hit could be anything from a smartphone snippet of your team’s inside jokes to a vibrant production with custom sets. Simple or complex? Either way, it’s effective!
- Smaller brands can’t compete with big brand videos: In the social media age, audiences crave authenticity and relatability. These days, small brands that get candid on camera gain major traction!
- Making videos and marketing them takes too much work: We know you already wear multiple hats, so why not bring in the experts? We suggest using a full-service video production agency that handles everything from ideation and production to distribution and SEO.
Feeling more confident? It’s time to explore the game-changing benefits of video marketing for brands like yours!
How Video Marketing Boosts Your Business and Brand
So, you’ve heard the video marketing hype and seen brands’ incredible success stories. But what’s the secret? What drives the explosive growth that videos deliver?
Here are the top ten ways video marketing can elevate your brand and business:
1. Magnetizing Leads with Video SEO
Your company has honed its craft, creating high-quality offerings with undeniable value. But what turns your product from a hidden gem into a household name?
For businesses like yours, limitless growth all begins with discovery. That’s where video SEO comes in.
Your dream clients use search engines daily, and a juicy, data-driven video is just what your brand needs to pop up on page one of their search results.
Not only are websites with video 50% more likely to reach Google’s first page, but your vibrant clip could also win you a spot on the world’s second-largest search engine – YouTube!
So, as video-hungry searchers turn to modern social search engines like TikTok, Instagram, and YouTube, it’s more important than ever to bring in video marketing pros with expert SEO skills to magnetize leads and scale your following organically.
2. Showcasing Your Product & Educating Your Audience
Your brand may be competing with big names that use everything from big-budget advertising campaigns to paid partnerships with America’s biggest names.
Lucky for you, there’s a compelling way to win over trust and tempt your target audience to try your brand instead. The answer? Enticing explainer videos.
This “show-and-tell” content highlights your value from all angles, educating potential customers on how well your product could work for them!
These colorful clips are a potent catalyst for conversion, so why not ring up the motion graphics experts for your own powerful video? After all, animated explainers turn 20% more viewers into customers!
3. Catching Attention and Earning Engagement
With billions of users fixated on social media platforms, everyone is vying for their 15 seconds of fame. As attention spans shorten and our feeds overflow, how can you get eyes on your brand and keep them coming back?
Video marketing is your brand’s best tool for driving sustained engagement. By harnessing video, you can create content that inspires users to interact, making them feel seen, welcome, and valued!
Moreover, as customers bond over your product in comment sections, your brand’s page transforms from a simple social account into an inviting community.
4. Staying Top-of-Mind with Boosted Brand Recall
How fast do you think ideal clients scroll past your sponsored static image post? Most often, it’s a matter of milliseconds before they swipe your image away.
Try using video instead! A clever clip that starts with a good hook sparks curiosity and builds suspense in a way that text and pictures can’t.
What we spend time on sticks in our minds. 80% of viewers still remember video ads an entire month later! This boosted brand recall is just what your brand needs to increase brand awareness and succeed in the digital space.
5. Converting Thousands through Personal Connection
Unlike multinational megacorps, your business may not be able to rely on an international sales team to close the deal.
Why not let your videos do the job instead?
Investing in your video debut lets you form personal connections with countless potential leads worldwide. It’s the ultimate way to amplify your presence and guide users through the sales funnel without lifting a finger.
The stats don’t lie! 72% of customers say video increases their trust in a brand, while landing pages with video drive 80% more conversions. How about creating your own brand video, just like the one we did for Litera?
6. Sharing Your Story for a Loyal Following
What makes your business or brand special?
Your products might speak for themselves, but consumers won’t know until they’ve tried them.
To win them over, you can share one powerful thing: your story. It might seem unconventional, but knowing the people behind a brand is just as important as knowing the products themselves.
With video marketing, you can draw viewers into your world, captivating them with your brand’s roots, personality, and values. Any series superfan will tell you there’s no better way to gain a cult following.
As you expand your reach, you’ll earn loyal supporters who’ll root for your brand and sustain your business over time.
If you’re looking for some inspiration, check out this video we did for Basis Technologies.
7. Satisfying Clients with Their Favorite Medium
The best brands prioritize consumer demand to create irresistible offerings. But what do clients really want in terms of marketing?
You’d be correct to guess that viewers’ marketing preferences match their media habits. Across the nation, users spend over 40 hours a week watching videos on all devices.
Our top tip? Jump on board a video trend, such as creating a branded series that clients will seek out instead of skipping past.
8. Knowing Your Audience with Video Metrics
The benefits of video marketing don’t end when your video does. Not only is video your top tool for attracting visitors and securing purchases, but it can also be your greatest teacher.
Your video metrics grow in depth and accuracy every time viewers pause, replay, share, or comment. These stats are a treasure trove of information, letting you know what your audience wants and where you should invest next!
Unlike static posts, videos empower your marketing team to learn which exact moments captivated clients and what inspired them to click through to your product page.
These stats provide priceless guidance, from optimizing future ads to deciding on designs for your new product range. Video is the gift that keeps on giving!
9. Supercharging Your Current Campaigns with Video Integration
Prioritizing video is a winning move, but have you considered how video boosts your other assets?
Are you aiming to create an effective email marketing campaign or working on a website that sets your brand apart? Video could be the secret ingredient.
Simply adding the word ‘video’ to your next newsletter subject line could increase open rates by 7%, while attaching a video clip could drive 65% more clicks!
Video’s versatility makes it easy to integrate and repurpose across platforms, complementing your user experience design, copy, and graphics for a supercharged campaign.
10. Boosting Your Bottom Line with Diverse ROI
Why do marketers swear by big investments in video for brand or company growth? The list of benefits is long, but it all comes down to the bottom line.
The only thing more thrilling than seeing your brand come to life on screen is watching sales take off and profits soar. Video marketing boosts your earnings through a diverse and powerful mix of channels, leading to sustained success.
Business is all about strategic risks, and with 92% of marketers reporting satisfaction with video’s ROI, there is no better investment for lasting rewards!
Conclusion
In today’s hyper-competitive climate, video marketing is no longer a luxury. It’s a necessary tool for scaling your brand and business to become an industry leader.
Fortunately, you don’t need a hefty budget to make waves in the digital age. Investing in a professional clip with the right mix of authenticity, strategy, and storytelling can bring endless returns!
Ready for your brand’s video debut? Contact us for stellar video production, motion graphics, and industry-leading video marketing services!