Simply put, video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and connect with your audience better. If you don’t know already, you should. Videos are empowering tools for holding onto the attention and interest of viewers. Growing a strong consumer base is challenging, with never-ending options in today’s fast-paced, digitally-driven market. Video marketing can help you along your journey to achieving brand recognition.

Did you know users spend about 16 hours per week watching digital videos? And almost 66% of consumers rely more on marketing videos than on reading about brands and products before making a  final purchase. These statistics are enough to prove how instrumental video marketing is in making online businesses meet their selling targets.

Thus, it is clear that video marketing is the most rewarding and efficient form of advertising for your goods and products. Video can help increase awareness amongst your target audience and increase engagement, thereby resulting in improved conversion rates. 

Read on as we dive deeper into 6 reasons why video marketing is important for small businesses.

1. Video Marketing Will Increase Product Understanding 

It is a fact that small businesses need to build a strong foundation to reap the benefits in the later stages of funnel communication. And video marketing can help you in this regard. Creating and promoting the right video most suitable for your product or services will give you a better chance of increasing customer understanding of your offerings.

We can all agree many times, online buyers have apprehensions and usually rely on marketing content to provide more detail about a potential purchase. With an explainer video, your customers will better understand how a product may fit well within their routine. This, my friends, is the way to encourage a purchase.  

Producing quality video content can seem like an undertaking, and the editing process is a whole other feat that is sure to be time-consuming. A video maker tool can work wonders for you in such a scenario. These tools help you create videos for your product and ensure that you capture the customer’s attention with the necessary information to better understand your product.

2. Enjoy Longer Digital Visibility 

This is another obvious benefit that small businesses have for using video marketing. Videos involve both visual and audio engagement and are thus very impactful. They can leave a long-lasting impression on the minds of viewers. With so many different and competitive social media platforms ruling the internet, it is important that you create social feeds filled with relevant content to educate your target audience about your products and services. Having aesthetically pleasing and informative videos on social feeds like Facebook, TikTok, Instagram, Twitter, and Youtube will increase the duration of your brand’s visibility among users. Nothing can be better at contributing to your business awareness and conversions, especially during the beginning phases of business development.

3. Increase Exposure and Awareness 

As a small business, your sole aim is to make more consumers aware of your digital existence and spread awareness amongst an essential target group. 

Nothing can be more instrumental than nicely developed video(s) that will highlight the essential points of your brand message clearly and distinctly. In turn, promoting online videos will empower and improve the position of your business.

4. Greater Choices To Fit Every Need 

This is the biggest truth of videos. You can play with them endlessly and modify them effortlessly to make them deliver your desired purpose. This is one of the most beneficial reasons any small business should utilize video marketing. The options in terms of variety seem endless. 

When you have a variety of videos, circulate them via social then acquire insights to learn which types of videos sparked an interest. You should continue to create and release those specific types. Just think, you can go for how-to videos, explainer videos, and interview videos, in addition to so many other video types. Learn more about various types of videos to elevate your brand

5. Increase Sales in the Most Cost-Effective Manner 

Video marketing is highly useful in increasing sales for small businesses. Its purpose is to help your business spread its reach and awareness, which finally helps increase sales. But, many may feel that making the right impact with the right video is complicated and expensive. The truth is just the opposite. 

Video marketing is the most cost-effective way to increase overall sales for small businesses. When creating video content, note that you are investing in content that can be used and reused in various ways (email campaigns, social media, website, sales proposals, company introductions, etc.).

6. Video Marketing Helps to Increase Traffic and Get the Desired Return on Investment 

Deploying video marketing as an essential tool in the right manner helps small businesses bring more traffic to their online business as a whole, which ultimately contributes to a healthy ROI. A sound ROI is the ultimate target for every business, especially smaller ones. And with more and more marketers banking upon video marketing to increase their ROI shows, you, too, should be doing the same. The initial gains you get on the calculative use of video marketing will help you expand your reach and bring in the results you wish to achieve.


The benefits of using video as a part of promotional activities are immense for SMB (Server Message Block) Protocol. Even with little knowledge about creating the right and most informative videos, you can easily win over the hearts of your potential buyers. It is like video marketing sets the path of progress for small businesses. 

Nothing can be more effective in winning over the trust and confidence of online consumers than powerful and self-explanatory product videos. So, with a little homework and proper knowledge, start exploring the benefits that video marketing can bring your way as an owner of a small-scale e-commerce or services business. Let the videos speak for you and increase social acceptance.

We love the video life from concept to delivery and can talk about it all day long. To learn more about Bottle Rocket Media’s video production services and one of Clutch’s Top 10 Chicago video production companies, connect with us to get your project started.