Ok, so maybe we have a dog or two, or three, in this fight, but what kind of a video production team would we be if we didn’t truly believe in the power of the modern brand video?
At Bottle Rocket Media, we have learned that a successful approach to marketing requires pulling out all the stops—and in this 24/7 world of online sales, thriving brands are the ones bringing potential customers closer than ever to products & services through 360-degree video, immersive VR, drone-captured footage and so many other cutting edge, visual techniques.
AND considering everyone and their mother (and their father, sister, brother, grandpa, 7-year-old spoiled nephew, etc.) has a personal screen in either their pocket or on a desk somewhere, we think it would be tragic to NOT use this ubiquitous medium for brand video experiences that can help your brand gain visibility.
So here are four reasons why a new brand video could help make 2019 a much more promising year:
When telecom giant, AT&T, began using the term “reach out and touch someone” in the 1980s, they had NO IDEA how easy that would one day be! Now, thanks to the Internet, any individual or brand can reach out and “touch” millions with a simple upload to YouTube or Vimeo. By cutting out the traditional TV network “middlemen,” brands can go worldwide, cheaply and with more creative freedom than ever before.
Fact: if you’re not using video in some way to promote your products & services, you are behind the times. But, don’t just take our word for it. Endless research from top names in business reporting reflect our consumer-based society’s growing desire (and expectations) for as much upfront info as possible—and video is perhaps the most enticing way to draw in today’s potential shopper, who is well-accustomed to watching ads and infomercials on screens large and small, 24/7. All things being equal, wouldn’t you rather click through to the competitor with fun videos to watch?
STAND OUT WITH VR, 360-DEGREE VIDEO, DRONES
It’s not just about using video—it’s how you use it! No matter if you are marketing products or services, modern 360-degree video techniques can give your potential customer a unique, closer look like never before. With or without accompanying headgear, viewers can virtually immerse themselves into every inch of your office buildings, hotels, retail shops, restaurants, warehouses, and explore your widgets in a way that makes them feel as if they were right there behind the camera. Plus, now that drones have become an accessible way to shoot video, brands can offer fast-paced, high altitude visuals, without the need for renting cranes or helicopters.
SET YOUR TONE
Listen… Hear that? It’s the sound of your brand. The problem is that only you can hear it. Is it classic rock? Smooth jazz? Bluegrass? Engelbert Humperdinck? Video is a great way to give your products and services a soundtrack that fits with both the tone of the company and spirit of the intended target audience. If your melody is good enough, it will hopefully stick in your viewers’ memory banks for weeks – along with the accompanying visuals. Hey, you may have gotten sick of the Chili’s baby back ribs campaign, but you’ll never forget it!
Ready to kick off 2019 with an impactful brand video? Click here to learn more.