3 Questions To Ask Before Hiring a Video Production Company
Are you ready to boost your brand awareness? Do you get excited just thinking about having a video that provides unique brand messaging? Is it time for you to put your money where your mouth is, join the 21st century, and the video revolution?
We see you.
If you’re holding yourself back from jumping out of your seat and shouting, “Yes!” with both hands up, then read on. You might be feeling a bit overwhelmed and unsure about the process of hiring a video production company for the first time.
Have questions, and don’t know where to start? We just wrote a whole blog post about exactly this stuff. It’s right on this page! How lucky are you?
Here are three questions you should be asking yourself before you hire a video production company.
1. What’s Your Story?
This piece is pivotal to the foundation of your company and brand as a whole. Discovering your story and messaging is essential to appeal to your customer and to ensure your target audience has a grasp on your purpose, who you are, and exactly what you are offering.
The easiest way to identify your message and your story is to break down the inspiration behind your cause and the motivation of your brand’s existence. Ask yourself the following questions:
- What do you want your target audience to know about your brand?
- What do you want your target audience to remember and relate to?
- Who are your competitors and how does your brand differ?
- Why will the differences be considered a good thing for your audience?
After a good ponder and list-making of pros and cons, create a short statement that represents your brand story. Think of your story as a brief, sincere, but catchy 2-3 sentence summary of who your brand is and what can be expected as a participant of your story.
You should write your story down, reread it, believe in it, and make sure it is easily digestible. Always remember, your story is imperative to connecting to your audience and creating a space in their minds to consume what it is that you are offering.
When you have your story and you are excited to tell it in video form; it is now time to ask yourself the following…
2. What Will Your Video Be Used For?
You’ve made great progress. You know you want to make a video, you know what your story is, and you are feeling good about taking the next step to hire a video production company.
The next step is to analyze exactly, what your video will be used for and who you want to view it. To help you to make an informed decision, answer a few important questions:
- Who is your target audience? This question alone can take some time to figure out. If you are a bit lost and need some assistance, read point 3 in this article.
- Where is your target audience? Are they on social media – Facebook, Instagram, or LinkedIn? Make it a point to note where your target audience is and ensure the video formatting will be easily deliverable to the selected platform.
- Will your video be instructional, informative, or entertaining, or a combination of the three?
As you determine the responses to the above, the point is to clearly define exactly what your needs are, make a list, and get ready to tell the pros. All your needs can definitely impact the next and final point.
3. What Is Your Budget?
The truth is, money matters and your budget should be a real question to contemplate. As much as you may want to splurge and as much time as you may be taking to coordinate your brand story, purpose and placement, make sure the spend matches the vision.
Be realistic. Do your research. Take a moment to consider what it means to make a quality investment in an experienced video production company versus hiring your cousin’s son’s girlfriend’s sister. It may cost more but has the potential to catapult your business and create quality results for the future.
The process of hiring a video production company should be a fun, engaging, and educational experience for you. You get to watch videos, talk with creative people, and visualize what you want the world to see when they Google your brand.
And don’t forget your audience! Keep in mind, whatever energy you put into the project will carry over to your audience, so always have a positive attitude!
Of course, when it comes to video we would love to chat with you about everything from telling a great story to the latest drone technology. From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your brand, connect with us here.