Imagine…the sexiness and simplicity of your branded bottle featured on a marble counter. With a glass sitting beside it, a splash of liquid flows out, a slow-motion clip shows the pour of your liquor landing graciously into a glass. She picks it up. Hands-on glass, face anticipating satisfaction, poised and prepared, she takes a sip – the look of fulfillment on her face is priceless.
This is just the beginning of one of your promotional videos – a piece of your brand experience.
We are here to help you as you captivate your audience with a visual representation of the lifestyle of your brand. Read on for 3 tips to consider as you create a brand video for your liquor brand.
1. What’s Your Story?
Whether you have a desire to express, explain, or expose your story really doesn’t matter. The fact is, you must recognize doing so will be fundamental in connecting with your audience on a level that sticks. There is so much to choose from these days, so people want, and need to know who you are: the ups, the downs, and ultimately the reasons for your creation. It is important to share the ways in which you got to the place you are today.
Liquor may seem like an industry able to skip this step, but not so much. Buyers are more conscious these days and the desires of their purchases must match their morals and values. In order to master the mind of your audience, you have to be willing, to tell the truth of your story. Through video, you can do so, without having a long-winded conversation. Just produce clips of information that resonate with the public ready to sip on your beverage. The following segments are most important to tackle in your video clips.
- What inspired you to produce this liquor brand?
- Can you take us on your journey?
- Share what it is about your brand that is important for your audience to know:
2. What’s The Lifestyle You Want To Represent
I don’t know about you, but the new Corona commercials with Snoop Dogg have taken over my screen for the past month or so! When you see them, you immediately know what the image means. Snoop has a cool vibe about him, he is speaking in rhythmic lyrics, the beach is the setting, and the beer is what tops the cake! Can we all agree this is the message and the lifestyle represented? As a brand, you should know what you want and are representing before you create a video. Doing so will allow your message to easily transcend beyond video and into the lives of your audience. They will relish in the lifestyle, and unbeknownst to them, they will attempt to recreate the feeling seen in your video, in their real lives!
Director credit: Mark Cwiakala
3. Think About The Best Ways To Promote
How will you get the word out? What would make the most sense for your story, for your branded lifestyle, and for your audience? Do you see yourself paying the big bucks to broadcast your video as a commercial on national television stations? Are you looking to post on Facebook, Instagram, Youtube, or maybe make some snippets available on TikTok? The world is your oyster, but you must be clear on the most fitting place to display the branded experience that is unique to your brand. When you consider the best platforms to showcase your branded liquor promotional video experience, connect with your video production company and ensure they are made aware of the types of content you need. Consider the following points:
- Visual needs
- Video length
- Video size
- Music needed
- Graphics needed
When the creativity of the video production process becomes a bit overwhelming, connect with a team that would be eager to get your brand’s message across, the right way! We love all things video and we do it all! Discovery, scripting, storyboards, audio design, casting on-camera talent, audio design, and even animation. Reach out to chat about how we can make the brand video that knocks your socks off!