Video content continuously takes over different social media platforms, with influencers finding new and creative ways to reach their target audience. And this is not just a trend that will eventually die down— it’ll surely stay for the long run. 

In fact, according to Wyzowl’s 2022 statistics result,  92% of marketers considered videos integral to their marketing strategy. Hence, we should not be surprised to see more and more influencers creating engaging videos in the future.

Influencers use different types of video content for promotional purposes. If you’re looking to get started creating video content for your own brand, here are six ideas to get you started:

Types of Engaging Videos

1. How-To and Tutorial Videos

How-to videos are exactly what they sound like—they teach viewers step-by-step guides on how to do something. On the other hand, tutorial videos focus on teaching viewers how to use a specific product or complete a particular activity. These types of videos are incredibly engaging as they provide valuable information that viewers can use to solve a particular problem or learn a new skill.

When creating a how-to or tutorial video, you must know your target audience and ensure that your teaching task is achievable and relevant to your business. For example, if you are a makeup artist, you could make a video on how to do a smoky eye. Or, if you are a fashion blogger, you could make a video on how to style different types of jeans. Also, it’s vital to use on-screen graphics and text to guide viewers through the steps of your how-to video.

2. Collaborations With Other Influencers

Another great way influencers use video content to promote their brand is by collaborating with other influencers. This type of content is incredibly effective in promotion and can be a lot of fun to make. Its primary purpose is to collaborate with influencers with a similar target audience, which has a large following, to ensure that the video reaches the right people and resonates with prospective customers, clients, or buyers.

You can collaborate with an influencer in a few different ways. 

  1. Run the influencer videos on your channel.
  2. Offer your videos to run on the influencer channel.
  3. Collaborate with the influencer to create a video together. Maybe you can do a live unboxing of a product, or you could both make the same recipe. Whatever it is, make sure it is relevant to your brands. 
  4. Have an influencer talk product experience with you in a pre-recorded and edited testimonial-like video

Just remember, no matter the collaboration method, make sure to select a reputable influencer and make a video look professional, authentic, and as always, engaging. 

3. Product Reviews

People love watching reviews because they provide an unbiased opinion on a product or service. And when it comes to making purchase decisions, people often trust the opinions of others over the claims made by businesses. That’s why influencers use product review videos to drive conversions effectively.

When creating a product review video, it’s vital to be honest and transparent. Select an influencer (or any on-camera talent) that fits the bill and encourage them to offer their true experience; no sugarcoating. People will see through this, and it will only damage your brand’s credibility. Instead, have a partnering influencer give an honest overview of the pros and cons of the product. And if they have negative things to say about it, be sure to balance that out with some positive points.

4. Live Streams

Live streaming is a great way to connect with an audience more personally and intimately. And because live streams are unedited and unscripted, they can help you to come across as more relatable and down-to-earth. This type of content is perfect for conducting  Q&A sessions or sharing information about your daily life with your audience. For instance, if you are a working mom, you could do a live stream from your home office and show viewers how you manage to juggle work and motherhood. Or introduce stress reliever activities, such as mobile games for moms

Before going live, ensure that you have a strong and stable internet connection. Nothing is more frustrating for viewers than a live stream that keeps cutting out. Second, engage with your audience by talking to them in the chat and answering their questions. And finally, don’t be afraid to have some fun with it. Live streaming is about being spontaneous and going with the flow, so just relax and enjoy yourself.

5. Contest and Giveaways

Giving away prizes is also an excellent tool that influencers use to promote businesses. Contest and giveaway videos are short, sweet, and to the point. These videos contain information viewers need to know to enter a contest or participate in a giveaway, such as the procedure for joining the contest, the prize, the schedule, and when it will end. 

If you run a contest or giveaway, you should try making your video as engaging and exciting as possible by using the TikTok method of having short segments with different backgrounds, graphics, and even text. After all, you want people to be excited about participating in your offering! 

6. Testimonial Videos

Influencers use testimonial videos to build trust with their audience. These videos are compelling because they show other people who have succeeded with the product or service you are promoting. This social proof can be the deciding factor for someone who’s not so sure whether or not to make a purchase.

When filming testimonial videos, it’s crucial to choose your participants carefully. They should be people who can confidently speak about their experience with the product in a compelling and authentic way. It’s also a good idea to have a mix of male and female participants and people of different ages to show that the product is suitable for a wide range of people.

Video Content and Influencers

Indeed, video content can be a great way to connect with your audience,  build relationships, and drive conversions. If you’re still on the fence about whether or not to start using video content to promote your brand, hopefully, this article has helped convince you.

With so many different types of videos that you can create, there’s bound to be one that’s a perfect fit for your business. Try experimenting with a few different ideas and see what works best for your brand.
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