Creating Engaging Videos

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It doesn’t seem as easy as it used to be to capture the attention of your audience these days. With so many methods of storytelling and ways to impress, it has never been more critical than now for brands to have a compelling video that is more engaging, allowing it to stand out from the rest. As a brand, you have to step out of your own way, work with your compelling storyline, then implement the many features that are available to you. 

Read on for easy-to-include methods to consider as you make your next video more engaging.

1.Get The Right Talent

Casting the right talent is no easy feat, but it is essential to creating a more engaging video. The right talent, with the right look, the right voice, and the right mannerisms will make a big difference in your audience identifying with your video. Consumers make purchasing decisions based on their connection to an ad or a video. According to Forbes, great marketers are focused on understanding and influencing their target audience’s attitudes. The right talent is capable of helping you to succeed in influencing!

2.Include Motion Graphics

It’s pretty much a universal theory that no one wants to watch a confusing or complicated video. If something isn’t easy to understand within the first few seconds,  you immediately lose your audience. So why not use a video to be clear, concrete, and interactive all at once? Many outside of the production industry may not be as familiar with motion graphics, but think, bright, shiny, moving, and crystal clear messaging to captivate your audience within a millisecond. In order to make an impact on your audience, you have to create a memorable experience, and in order to create a memorable experience, you have to create interactive content that is worthy of remembering. Check out some motion graphics examples and think about how your idea could be transmitted into an explainer or motion graphic video. 

3.Use 360 Video

Full-scale, all-encompassing, sphere-like video capture is what 360 video is. It’s like looking at everything available in front of you, beside you, and even behind you. A 360 camera can capture it all, record it and a video production team can enhance the footage to make it even more compelling. 360 video is definitely a way to almost inject your audience into the setting of the video. It’s a complete 360-degree view. Engross yourself in the following 360 video examples.

Chicago Cubs 360 Experience Video

4.Include Call To Actions (CTAs)

The decision is yours, but with Call To Actions, it is imperative to know the purpose of your video, your selected placement of your video, and make sure to choose a recognizable, but not too invasive CTA. Guiding your audience to a particular action is always an added plus and sometimes a necessity. If needed, videos these days can include a prominent call to action pending how you plan to share your video. Youtube is a perfect place to add a button or an internal link within your video content to make for an instant experience for your audience so you can encourage your audience to do exactly what your heart desires. You can add a variety of CTAs within a video. Think about it…how many times have you seen a “Subscribe” or “Visit Website” or even a “Book Now” button prompt in a video? These are just a couple of options to select from and are known to be useful ways of generating new leads. 

This Coldplay Game Of Thrones: The Musical video has a Donate call to action at the end of the video.

5.Include Live Interactive Components

Technology makes it possible to do so much when it comes to keeping your audience on their toes through video content. There are engaging and interactive videos that include live automatic feedback based on viewer response. How exciting is that? It makes for a memorable and shareable experience for viewers when they have the opportunity to provide their own immediate feedback. Check out the video below of a popular blogger giving a tour of her home. The video includes buttons to click, a chance for you to select the room you want to see on-demand, and even questions for the audience. It keeps you entertained and engaged!





 

There are many ways to make your video engaging, but don’t forget the content and story should be your primary focus. Determine the content, then context, then consider adding the engaging bells and whistles that will illuminate the story!

Connect with a team that knows all things video. Everything from telling a great story to the latest technology. From concept to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

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