In the 1973 cult classic “Westworld,” Writer/Director Michael Crichton had a bold idea. He wanted to show audiences the world through the eyes of the villain, a robot gunslinger. He just didn’t have the tools or budget to make it happen. Enter the real hero of the movie: experimental filmmaker John Whitney Jr.

Whitney Jr. worked with LA-based Information International, Inc., to pioneer a digital image processing technique that could automatically pixelate the robot’s POV—frame by frame—bringing Crichton’s vision to life.

This computerized method was revolutionary for its time and set a new standard for utilizing AI in video and movie production.

Today, AI continues to impact every aspect of video production, providing new tools to streamline processes and enhance creative output. It’s become a game-changer for businesses and creators who want to produce high-quality content at scale.

Here, we’ll explore AI’s many roles in video production and how you can start creating your own next-level videos.

The Role of AI in Video Production

AI isn’t just used for developing futuristic sci-fi effects. It can impact nearly every stage of the video production process, from pre-production planning to post-production polishing. Unsurprisingly, the global AI video market is expected to grow by over 35.3% from 2024 to 2030. 

With that in mind, let’s break down AI’s vast and varied influence on video creation.

1. Scriptwriting and Storyboarding

Facing the blank page isn’t so scary with AI-powered tools to help. Generative AI platforms like Jasper and ChatGPT can produce complete scripts or assist writers by providing helpful suggestions, structuring narratives, or creating entire storyboards from text prompts.

They can even help “punch up” a script’s humor with jokes or adapt existing dialogue to fit a particular tone. Although great, it’s important you consider some key things in this new developing era of AI:

  • It’s not always on point. AI can spit out answers like it’s got a PhD in everything, but accuracy? Not guaranteed. Think of it as a talented intern – helpful, but still needs supervision.
  • Ownership is… complicated. The legal side of AI content? It’s still the Wild West. Copyright and authorship laws haven’t fully caught up, so tread lightly before slapping your logo on it.
  • AI’s not winning any Oscars (yet). It can remix and reframe, but the raw, human spark, that gut-punch idea that makes you feel something? Still a job for people like us.

Remember to pair AI script tools with your human creativity and fact-checking to ensure accuracy. While AI platforms have made significant progress in recent years, they still have their flaws.

Instead of letting AI take the reigns, think of it as a complementary addition to your writers’ room or a brainstorming partner for getting past writer’s block.

2. Video Generation

As of mid-2025, AI video generation has become a powerful tool for filmmakers and content creators, enabling the production of high-quality videos with unprecedented efficiency and creativity.

Platforms like OpenAI’s Sora, now accessible through Microsoft’s Bing Video Creator, allow users to generate short, vertical videos by simply inputting descriptive text prompts. Similarly, Google’s Flow, powered by advanced models like Veo and Imagen, enables creators to craft cinematic scenes with consistent characters and camera movements, all through natural language commands.

These AI tools are not just limited to short clips; they are being utilized in full-fledged film productions.

For instance, the sci-fi short film “Echo Hunter” was entirely AI-generated, featuring performances from a fully unionized SAG-AFTRA cast whose voices and likenesses were used to create digital counterparts.

Such advancements are democratizing video production, enabling independent creators and small studios to produce content that rivals that of big-budget productions.

Beyond filmmaking, AI video generators are revolutionizing marketing, education, and social media content creation. Tools like Synthesia and Runway enable users to produce personalized videos, multilingual presentations, and dynamic social media content quickly and cost-effectively.

As AI continues to evolve, it’s opening new horizons for storytelling, making video creation more accessible and versatile than ever before.

3. Virtual Production

Using AI, creators can generate realistic backgrounds, characters, lighting, and effects without the need for physical sets or extensive post-production. It can also be used to capture motion data and turn actors’ movements into high-quality digital animations.

Kaedim, for example, creates AI-powered 3D assets for virtual productions. Plask leverages motion tracking to turn any video into a professional animation.

4. Automated Editing and Post-Production

Even after your shoot, you can use AI-powered editing software to make post-production a breeze. AI can help analyze footage, recommend places to cut, and deliver rough edits to get you started. 

Apps like Veed.io and PowerDirector can also handle tedious tasks like color correction and noise reduction. Plus, you can use AI editing tools to add captions and translations for greater accessibility and reach.

But why stop there?

Meet Eddie AI. Your intelligent editing assistant. Forget clunky tools and shortcut overload. Eddie has been deemed “ChatGPT for video editing,” allowing you to automatically log and organize A and B roll and create rough cuts in seconds. Here are its  three major upgrades:

  • A/B Roll Logging to surface top soundbites and cut the filler
  • Native Mac & Windows apps for smoother performance
  • Rough Cut Mode with MultiCam to build faster story-driven edits

It’s everything you need to work smarter and create videos that make money.

5. Visual Effects and CGI

Are you creating new cinematic content? Or want to swap out the background in your marketing video? AI can help you add fun and informative visual effects. It can enhance scenes, generate new characters, and easily level up your final product.

6. Audience Insights and Content Optimization

AI is constantly learning from its work, and you can, too. Rely on AI to analyze data about your target audience and predict video trends and viewer preferences. With AI-based insights at your fingertips, you can identify new creative opportunities and make more informed decisions for your future projects.

How Bottle Rocket Media Uses AI in Video Production to Streamline Workflows

You don’t have to be a rocket scientist to learn how to use AI in video production. You just need Bottle Rocket Media. As a full-service video production agency, we specialize in using cutting-edge AI technology to deliver exceptional results for businesses across verticals.

Here’s a closer look at how we use AI to help optimize production workflows and enhance results:

1. Boosting Pre-Production Efficiency

We utilize AI-driven tools to enhance the ideation process and create mood boards for pitches and presentations, enabling us to communicate our vision more clearly.

  • Creative ideation: AI helps us spark new ideas and determine creative directions tailored to our client’s brand tone and goals.
  • Scriptwriting workflows: Platforms like ChatGpt allow us to outline and draft scripts efficiently, accelerating the process while maintaining the originality that we’re known for.
  • Storyboarding visuals: Experimenting with AI-generated visuals using tools like Midjourney and Runway enables us to visualize different scenes and sometimes think outside the box.
  • Audience-first content strategy: With AI, we can ideate content based on specific audience segments and campaign goals.
  • Data-informed video planning: AI-backed analytics help us determine what types of videos will perform best for each client’s objective and platform.

2. AI Image Generation

At Bottle Rocket Media, we’re leveraging the power of AI to enhance and expand the creative possibilities for our clients. We utilize AI-generated images and videos to seamlessly augment our proprietary footage, ensuring alignment with each brand’s unique guidelines and visual identity.

3. Automating Edits

AI tools are integrated into various stages of the post-production process. During editing, we utilize tools to organize documentary footage and employ AI tools to create subtitles. This allows editors to focus their attention on storytelling instead of being bogged down by repetitive tasks.

In post-production, AI is helping us push boundaries even further. We can create innovative scene enhancements, creative retouching, and even stylistic transformations that were once time-consuming or cost-prohibitive.

We are not about replacing human creativity but amplifying it, making our storytelling more dynamic, efficient, and visually impactful than ever.

Elevate Your Video Production with Bottle Rocket Media

Artificial intelligence (AI) is revolutionizing video production. From automating tedious tasks to enabling personalization at scale, AI helps creators and businesses produce high-quality videos for any audience.

Bottle Rocket Media is at the forefront of this transition, actively utilizing AI to enhance our effectiveness and efficiency across all services, including video production, motion graphics, and video marketing. 

Ready to harness the power of AI for your next video project? We’re prepared to help. Contact us to get started.