We know that it took a while before you were on board with the importance of incorporating video into your marketing, but now you get it. More than ever you are seeing the number of sponsored ads popping up on your social media timelines, and as you continue to grow your professional network on Linkedin, you are seeing more articles being posted, more resources, and even more videos. And now you want to be a part of it too! Welcome to the twenty-first century. We are glad you made it here safely.
By now it should be pretty obvious that the favorable approach to selling these days is more about providing information, tools, direction, and understanding. It’s the reason inbound content marketing has become such a valuable way to go. And everybody wants in, but the resounding question is often – HOW DO YOU DO IT?
Bottle Rocket Media is here to share some tips on content marketing and creating what we believe is an efficient method to communicate your brand messaging in a creative, compelling, and fascinating way, through motion graphics video!
Think moving animation, moving and graphically appealing text and audio incorporated too. The goal with motion graphics is to engage many senses at once. This form of video can depict a message through visuals while also confirming and complementing the visuals with audio and text. Typically motion graphics videos are used as explainer videos with graphic art to provide complex messaging in a way that is easy to understand.
Types of Motion Graphics Videos
- Corporate and Explainer Videos – Communicate your brand or product exactly with motion graphics. Videos make an impact on your audience by supporting your message with clear and vibrant communication.
- TV & Web – Graphic design at its best. With motion design, you can communicate your message in the most creative way so you don’t have to spend all your resources on intricate productions.
- Openings and Titles – The first impression matters! With motion graphic design you can create unique and compelling opening titles for film, series, or documentaries. Lead with a great opening and title as a preface to the great content to follow.
Content Marketing & Motion Graphic Videos
This is the fun part! The motion graphic footage you have in video form needs to be shared. The messaging you have to appeal to your audience is awaiting its debut.
Take note of the step by step process to get your videos out there the right way! Remember too, the videos shared are messages coming from your brand, so treat them as such. When shared give an intro. Help viewers understand what to expect and what value you are providing within the video – content marketing is all about providing value to your audience! Learn more about how motion graphics can save your video campaign, especially during covid here.
- What resources do you have to share your motion graphic videos?
Your website, social media platforms (Instagram, TikTok, Facebook, Linkedin), email campaigns, video platforms (Youtube, Vimeo, SproutVideo), and blogs are some of the most used ways to get your content out there – use them to get engagement!
- Where is your target audience?
All of the above resources are great to consider, but you as the creator of your brand should know exactly where your target audience is. If you don’t know that just yet, then the following point will certainly help.
- Track your views and shares
This is a pivotal piece of the puzzle. It is essential to utilize all techniques of content marketing available, but in order to understand where your views and connections are coming from it is important to use tracking links and data. Review your data often so you can spend more time marketing in the appropriate places rather than spinning your wheels and wasting time in the wrong places!
The best recommendation to consider when it comes to any new project is to understand your purpose and make sure you have some fun with the content you have.
Motion graphics is our thing and content marketing is the added bonus! If you are in the process of determining the best way to deliver your brand message and a motion graphic video seems fitting, check out our work, connect with our team and let’s get your project started!