It’s 2021 and you are planning for this year, and beyond. You know you are ready for something different. Something authentic. Something undeniable. Something memorable.
Your current marketing efforts may be running smoothly or they may be at a standstill but that doesn’t matter. You have ideas that somehow need to be implemented. Your team is relying on you to bring forth the goods and to basically cause an eruption of impact with your current and prospective customers or clients.
We say, why not start your next marketing initiative with video production services?
It’s ok. You don’t have to be super sure of the direction to get started. You don’t even have to have a solid plan in place, because we get it – it can become very overwhelming. We just suggest you follow the Bottle Rocket Media (BRM) steps below.
Why not? Like seriously! The age of boring content is long gone. Consumers and clients alike need information and instruction, but in a way that fields emotion, memory, and infuses an urge that you will solve their problems. I don’t know about you, but video surely does this better than any other marketing technique. If you haven’t noticed lately, a combination of marketing formats is favorable but when was the last time you made a purchase that wasn’t influenced by a video you watched? According to Smartinsights.com, sourced from MultiVision Digital, customers are 64% more likely to buy a product if they watch a video product first.
Seriously, let’s tackle this notion. If you go to make a purchase for most items on Amazon even, scroll through the thumbnail of marketing images, lo’ and behold, a play button will be present on the last slide with, you guessed it, A VIDEO!
Some videos are motion graphics, with text and animation, some are with talent expressing their pleasure with the product, or talent will even show first-hand how-to-use an item! The point here is, brands know. They get it. You need to share the experience of your product or service through video content.
Not to mention, video content can be used EVERYWHERE! Instagram, Youtube, TikTok, Facebook, Linkedin, Amazon, email campaigns, even text messages – this is NOT BY ACCIDENT! Don’t just be a fly on the wall watching. Be a part of the action and start your marketing initiative with video production services. It’s your time!
Do your due diligence at this point. Get some referrals from friends, colleagues, or family. Use Google to your advantage and do the research. Fill out some contact forms, read some reviews, watch previous videos from multiple video production teams, get some proposals, and connect with the teams to see if your vision fits well with theirs. The goal is to make sure you match with a team that is experienced, creative, passionate about their craft and they come with the ideas that get you thrilled! Talk vision, needs, goals, and of course budget. Be open to spending, reasonably, of course, to get the results you desire.
There are many phases to go through once you hire your selected video production team, sure! The right team will guide you, walk you through the process, and cater to your needs through creativity and results. When you reach the phase of approval and completion – it’s time to release your content!
Do so strategically. Have a marketing plan and a schedule. Discuss it with your team. Ask yourself the following:
When you have all that down and ready to go —Share, share share!!
We would absolutely love to tell your story. Your brand story. Your product story. The story that matters to your clients and consumers! Connect with us to get your project started!