The video industry is always changing. To stay ahead of the curve and maintain longevity in your business, you need to know what’s coming next. In this blog post, we will discuss the future of video and how you can prepare for it!
Video content has become increasingly popular in recent years. This is partly due to the rise of social media platforms like Instagram, YouTube, TikTok, and Snapchat, which make it easy for anyone to create and share videos with a global audience. The ever-evolving features of these platforms have made video more accessible. Although many are more inclined to utilize video for business, many are just brushing the surface of its capabilities, innovation, and production.
Investing In Video Content
As video content becomes more popular, businesses are investing more in video production, all to stand out. In fact, according to a report from Cisco, video accounted for 82% of all internet traffic in 2021! So, what does that mean for you, your business, or your company?
With this increase in video traffic comes an increase in demand for video content. This means that businesses must be prepared to produce high-quality video content that meets the needs of their target audience. Being able to have a combination of TikTok-style videos, mixed with informational and engaging Instagram story content, along with stylistically and professional-grade promotional, product, or testimonial-style videos, will be imperative. Like anything else, diversifying your portfolio will impress and stand the test of time.
Learn more about the different video types to elevate your brand that you can select from.
The Future of Video
So, what does the future of video look like? Here are some things you need to know:
- Virtual Reality (VR) and Augmented Reality (AR) will become more popular. This technology is still in its early stages, but it’s expected to grow rapidly in the next few years, which means businesses that want to stay ahead of the curve should now experiment with VR and AR.
- Live video will continue to be popular. Thanks to platforms like Facebook Live and Instagram Live, audiences can consume video content in real time. This trend will only grow in popularity, so businesses should ensure they’re prepared to produce live video content.
- Video content will be more interactive. Audiences are no longer content with passive video content; they want interactive and engaging videos. To meet this demand, businesses need to start producing video content that is interactive and engaging. Just recently, while watching the MLB All-Star game, one of the most popular players had a mic while playing on the field. He was giving real-time commentary during the game. How wild and great is that?!
- Personalization will be key. As video content becomes more saturated, businesses need to find ways to stand out from the crowd. One way to do this is by personalizing their video content for their target audience. What will your identifying sound, text, intro, or visual appeal be? Making your video content unique and easily recognizable will help you stand out! Don’t be afraid to step out of your comfort zone here, but in an authentic way!
The future of video is always changing, but if you want to stay ahead of the curve, you need to know what’s coming next. Keep these trends in mind as you plan your video strategy for the future!
What other video trends do you think we’ll see in the future?
When you are ready to create your signature high-quality video content, from concept to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, motion graphics services, or how we differ because of our Rocket Sauce, connect with us on LinkedIn and Instagram!