What has the potential to easily differentiate you from your competition and show who you are? Video content. Video is the type of content that makes space for branding, information, and storytelling, but in a captivating and creative manner. Companies everywhere are investing more funds than ever before in this area of content development because you can elevate your brand with video.
According to Magisto, in 2018 American businesses intended to spend a whopping $135 billion on digital video. Imagine what this number is today! According to Wyzowl, in 2021 86% of businesses use video as a marketing tool compared to 63% in 2018. Video is the wave of the present and the future. So how do you make sure you elevate your brand with video and what type of video content should you be creating, you ask? Read on.
1. Create A Promotional Video
When you have a story to share, a sale to promote, a product launch, or you simply want to build awareness around your marketing initiatives, create a promotional video to elevate your brand. Having a clear message to share with your audience engagingly can make a significant difference in connecting with your audience. Learn more about what should be included in your promotional video.
2. Create a Testimonial Video
These days before making a decision, consumers are likely to do their due diligence and research reviews or testimonials for any given brand. 72% of consumers say positive testimonials and reviews increase their trust in a business, says BigCommerce, and according to Search Engine Watch, 72% of consumers will take action only after reading a positive review.
To stay ahead of the game and to make it easy for your prospective customers to select your business, create a short testimonial video or a variety of testimonial videos that feature your customers or clients as they highlight their experience with your brand. You will be surprised how valuable and impactful having these videos on your social timeline and website will be in increasing conversions.
3. Create an Explainer or How-To Video
Videos are a favorable content source for many because of the versatility of messaging and storytelling displayed in a visually appealing way. When thinking about elevating your brand with video, consider creating an explainer video that can showcase exactly what your product does, how your brand operates, and how to best utilize your product with a step-by-step how-to video. There are plenty of tutorial videos to choose from when it comes to DIY, but determining a script to follow, a storyboard, and adding illustrious graphics to better describe your brand and product will help you to stand out from the crowd of competitors.
4. Create a Motion Graphic Video
Videos are a great way to entertain your audience while also experientially informing them. Motion graphics have grown more popular and are widely used by brands and marketers because complexity in messaging can easily be broken down via motion graphics.
5. Create a Unique Opening
Most of us can remember the opening visual of Disney movies, Dreamworks, or Universal. You have probably memorized The Golden Girls theme song too (Thank you for being a friend)! No matter the length of your video, or the type, you can create a unique opener designated specifically for your brand videos. The more videos you share with the same opener, the more memorable your impression on your audience.
Remember, elevating your brand story with video is about creating visuals to introduce your marketing initiatives, product launch, building brand awareness, and, most importantly, to separate you from your competitors. A high-quality, talented video production team will partner with you to create the ideal video to elevate your brand and initiate your vision.
From concept to delivery we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, motion graphics services, or how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!