Basis Technologies | The Golden Age of Technology

Basis Technologies

Bottle Rocket Media (BRM) is proud to share our latest collaboration with Basis Technologies, their Golden Age of Advertising Campaign, which launched at AdWeek NYC October 2024.

BRM produced the video and photography assets for the campaign, bringing the creative vision to life. Collaborating with Basis’ incredible in-house marketing team, led by Katie McAdams (CMO), we worked from their script and concepts to craft something truly memorable. The talented Jessica Batson was handpicked to direct, bringing her unique stylistic flair to set the perfect tone.

The hero video made a splash across multiple platforms—from streaming services and Digital out-of-home (DOOH) to targeted online placements. During AdWeek, additional video assets lit up digital displays throughout Manhattan, ensuring Basis’ message resonated throughout the city.

Basis’ activation at AdWeek was the unforgettable Basis Oasis lounge. Styled like a cozy 1960s retreat, it offered coffee, beverages, and treats during the day. Each evening, it transformed into the conference’s must-visit bar, complete with a featured cocktail that made it the hottest spot at the event.

Basis’ in-house design team created stunning environmental artwork that brought the Oasis to life, making it the standout activation of the show. In a sea of predictable tech setups, the Basis Oasis was anything but ordinary, drawing admiration and setting a new standard for creativity at AdWeek.

This was a fun project, and we couldn’t be more excited about the wildly positive response it received. And as always, we’re honored by the trust our clients put in us to help bring their visions to life.

Special thanks to the talented cast and crew whose hard work and dedication made this vision a reality. 

Client: Basis Technologies
Production Company: Bottle Rocket Media
Executive Producer: Mark Cwiakala
Director: Jessica Batson
Talent: Clare Czechowicz
DP / Photographer: Joe Martinez Jr
Gaffer: Gadi Solis
Production Designer: Maegan Batson
Wardrobe: Taylor Zielinski
Hair: Igor Shashkin
Makeup: Erica Martens
Color: Assembly with Maria Carretero and Katie Andrews