For years, motion design and animated videos have been a fun way to inform and entertain customers and employees alike. Producing a custom animation that delivers your message can sometimes cost more than you want to spend.
If you are on the fence about whether or not you should use motion graphics to tell your story, keep reading. But before we get started, let’s first explain what it is.
What is Motion Graphics?
Motion graphics are defined as animation, with added elements of sound, voiceovers, and on occasion text. Motion graphic videos provide a highly visual way to deliver your brand message or story. Usually displayed through electronic media technology, motion graphics create the illusion of motion or rotation by moving the graphic elements in space over time.
They can be expressed through animated images, kinetic text, or both, and are usually paired with audio for use in various projects. They are extensively used to create advertisements, title sequences, credits, movies, and more!
Motion graphics are widely used by brands and marketers across the globe to demonstrate many topics from – how a company functions to promoting new campaigns. Motion graphics have the ability to elucidate viewers on social issues, and is a creative approach to launching a new product or service!
The motion graphics industry is enjoying unprecedented success because of the ways in which messaging can be delivered quickly and cohesively. As we all know this is ideal for today’s social media users who lack attention span and time for those lengthy videos.
Now that we have a better understanding of what it is, let’s jump right in.
Here are the five main benefits of creating motion graphics.
1. Simplify Complex Information
If you work in a highly technical industry or simply seek to explain complicated information, communicating with your audience can have its challenges.
Motion graphic videos are an effective way for content marketers to communicate this complex information and data-rich content in an easy-to-digest format.
Once your audience has a clear understanding of your information and process, they can make the connection between what your brand does and how it can fulfill their needs. This is essential to moving your audience through the sales funnel.
Motion graphics can make learning new information exciting. The dynamic nature of the content draws your audience in and keeps them focused—which helps with retention of the information.
2. Increase Brand Awareness
We all know that brand awareness is key to driving conversions. In a market that is highly saturated with content – standing out from the crowd can be challenging. After all, if someone has never heard of your brand, how can they be expected to convert?
Put simply: motion graphics are memorable—and that drives brand awareness.
While live action video is a great way to engage your audience, there can be limitations to how much you can incorporate your brand messaging without it feeling like overkill, or too salesy.
Motion graphics, on the other hand, can be easily altered to fit the needs of your different audiences—all while keeping your branding and core messaging consistent.
3. Communicate in Multiple Languages
The internet has given consumers access to brands from all over the world. Being able to communicate with people in their native tongue can make the selling process flow much smoother. It not only reduces confusion but it also shows your audience they are valued.
Unfortunately, it’s not always practical to create multilingual versions of your live action videos. That’s where motion graphics come in handy—and the possibilities are endless.
Motion graphics allow you to easily produce video content in multiple languages simply by changing the text and voice recording to represent your target region. For a fraction of the cost of the initial video you can have region specific videos running all over the world. Thanks to motion design and animation, at Bottle Rocket Media we have created videos that span six of the seven continents without all the travel.
4. Communicate Without Audio
These days we find ourselves putting subtitles on just about every video designed to hit the social media airwaves. Often when viewers are scrolling through timelines they do not want to be bothered with audio.
Creating motion graphics using text is a way to communicate via video without having to subtitle your images after the fact.
By designing the video to use text from the start you will be able to elevate the design and ultimately create a more compelling video.
5. Unlimited Creativity
Paramount to all of the above, motion graphic videos allow you to truly tap into your creativity. You can create any scenario you wish with unlimited parameters. And, in a world where budget plays a role in the creation of any video, motion graphic videos tend to be more forgiving for a lower budget.
In essence: With motion graphics you get what you pay for. But you don’t have to spend a fortune to create a video that communicates your message.
Whether you’re telling a story, sharing interesting data, or explaining complex subject matter, motion graphics provide endless possibilities in representing your brand.
So stop delaying and create the motion graphics or animated video that will clearly communicate your story around the world!