In 2025, one thing’s for certain: we’re all hooked on video! From engaging reels we just can’t resist to candid live streams with our favorite influencers, video content now attracts a whopping 82% of all internet traffic. By 2028, the average American is expected to spend around 3.5 hours a day watching videos. That’s almost 25 hours a week! 

It’s no surprise, then, that jumping on the latest video trends is a must for savvy marketers. Most advertisers who utilize video drive 49% faster revenue growth, among other massive benefits. So, with 89% of businesses harnessing this powerful medium, how can you cut through the competition to share your brand’s story and convert viewers into customers?

We’ve rounded up the top video trends for 2025 to help you stay ahead of the curve. Read on to discover all the inspiration you’ll need to captivate your dream clients with a stand-out campaign!

1. Relatable Reels and User-Generated Content

More than two decades since Meta’s debut, social media has revolutionized video marketing, turning attention from the big screens in our living rooms to the pixels in our pockets. In 2025, TV’s monopoly on video is ancient history: equipped with a smartphone and apps like Instagram, TikTok, and YouTube, we’re all the producers of our very own channels.

With businesses and big names vying for views on the same platforms as our friends and family, the relationship between brands and consumers has changed for good. Rather than talking down to clients, marketers must walk among them, forming connections that feel real and authentic.

That’s where UGC, short for user-generated content, shines! Futureproof marketers get local influencers and everyday people on board to create relatable reels, stories, and reviews that fit right in on users’ feeds. The result? Campaigns that come across as personal and honest, gaining audiences’ trust and keeping them from groaning over the ‘Skip Ad’ button!

Why not involve your employees in day-in-the-life vlogs or reward loyal customers for their wittiest TikTok tutorials? Among fast-evolving video trends, this just might be number 1, with over 82% of consumers citing UGC as decision-making criteria when making their purchase!

2. Bold Captions & Silent Scroll-Stoppers

Counting on a catchy soundtrack to grab your audience’s attention? Think again! 2025’s top video trends reflect the latest info on how consumers really use social media: volume, it turns out, is far from guaranteed. Statistics show that 85% of Facebook videos are watched without sound, while younger generations show a rising preference for content with captions. 

What’s behind the silence? Consumers’ prime scrolling hours are often spent:

  • In shared spaces: People use captions when watching videos in libraries, offices, or coffee shops, where loud sound might disturb others.
  • On public transit: With the constant noise of buses, trains, or subways, captions help viewers understand videos without needing perfect audio clarity.
  • Right before bedtime: Captions are perfect for people who want to watch videos without waking their partner or family members.

Our advice: add that feel-good summer hit compilation, but make sure your video works just as well without it. Juicy visuals, attention-grabbing reveals, and carefully crafted on-screen text are all data-backed ways to stop the scroll and get your brand the attention it deserves!

3. Live Streaming & Real-Time Engagement

Twitch is not just for gamers! In 2025, live streaming is well on its way to being mainstream. YouTube, Instagram, and Meta have caught up with platforms that got their start in the online gaming world, offering live video to thriving digital communities in a diverse range of niches. 

From sports and music to news, vlogs, and comedy, real-time content gets audiences tuning in, taking part, and sticking around! On average, livestream viewers spend a lengthy 25 minutes watching, giving marketers the opportunity to provide memorable experiences that leave a lasting impression. 

Why not let clients in on your next big event or go live with a how-to that inspires customers to try out your product themselves? With built-in chat and reaction features, it’s no surprise that most consumers prefer live streams to commenting on social media posts. Plus, fostering friendships around your brand is a great way to boost long-term loyalty!

4. Expert Editing & Pro Production 

From blending in with UGC to standing out with small-screen cinematography, the best brands combine approachability with professionalism to create a winning video strategy! 

In 2025, distinctive aesthetics, dynamic transitions, and moody color grading are no longer reserved for blockbusters. High-end editing sets top-tier social media campaigns apart, captivating viewers with enchanting and immersive stories. It’s no wonder digital ad spending keeps rising, reaching $63 billion in 2024. 

Does investing in pro production pay off? The answer is a resounding yes! When brands produce prime content, consumers take them seriously. That’s why bringing in the experts for everything from IG reels to YouTube Ads remains a leading trend in video marketing.

Take a look at this YouTube Short we created—it’s a perfect example of high-quality editing in action!

5. Motion Graphic Explainers – a Smart SEO Investment

Smartphone footage might be fast and cheap, but there’s just no replacing animation in a well-rounded digital campaign. Motion graphics remain uniquely effective in attracting and converting customers when used cleverly. 

So, what’s the secret? Explainer videos! Earning its place among 2025’s top video trends, this satisfying form of educational entertainment brings in 66% more quality leads annually, reeling in potential clients and gaining their trust by offering valuable info. 

To attract your dream clients and boost your brand, first figure out what they’re searching for! Look at these cutting-edge SEO tools to get the job done. Then, present solutions in clear, quick, and colorful videos that leave them eager to engage! 

Not sure where to start? Explain how your own product works its magic. Since 85% of users agree that they’re more likely to complete a purchase after watching a demonstration, you’ve found a worthwhile investment!

Take a look at this motion graphics explainer we did for Walgreens for some inspiration.

6. Short-Form Storytelling 

Focus shifts at a lightning pace in the digital age. That’s why snappy and to-the-point content continues its upward trend in 2025. With Meta and YouTube racing to match TikTok’s reel appeal, it’s clear that platforms see short-form video as essential to keeping users around.

When it comes to reaching multitasking millennials and digital native Gen Z, marketers also know that bite-size content is key. But what elevates effective campaigns above the sea of clickbait? 

  • Storytelling: Taking users on a compelling journey in a minute or less is an exciting challenge for brands and can be extremely effective.

By nailing the balance between brevity and storytelling, you can grab attention, spark emotion, and leave a lasting impression!

7. Podcast Power & Branded Series

Short may be in, but long isn’t out! As our appetite for content grows overall, this year’s video trends see podcasts and series gaining even greater traction. From filling up feeds to providing company to listeners as they cook dinner, incorporating long-form means reaching potential clients throughout their day and for a longer period of time. 

Wondering how this kind of branded content works? Simply put: instead of running ads that interrupt your customers’ favorite series, you should produce entertainment media they’ll seek out, return to, and share.

Engagement rates don’t lie: users are 22 times more likely to interact with branded content compared to display ads. Plus, there’s strength in subtlety – brand recall stands at 86% for sponsored content compared to 65% for traditional advertising!

Searching for inspiration? Tune in to our thought-provoking podcast to gain insights into the video production industry and learn from the BRM team.

8. AI Tools & Techniques  

As era-defining AI technology continues to make its mark on even more creative fields, debates rage over how and whether to use it. In the meantime, 51% of video marketers now incorporate artificial intelligence into their production process, placing AI use firmly among 2025’s top video trends. 

Scriptwriting, editing, effects, and narration are just some of the roles these tools have revved up, but does AI production mean sacrificing quality for speed?

Our verdict: human vision and emotional resonance are what makes marketing magic! Combine, rather than replace. Equip top talent with the latest software for your most effective and efficient video campaigns.

From realistic rendering in Runway to Movavi’s smooth splicing, there’s a world of options for realizing your vision. Our top AI video tool picks will bring you right up to speed.

9. Big Names In Candid Scenes 

Influencer marketing is nothing new. As of 2025, it’s a $266 billion industry. As companies shift marketing spend to internet personalities, some competitors seek to outshine them by turning back to stars with staying power.

Candid content featuring major celebs has become the wave of virality when it comes to web series like Hot Ones, Vogue’s house tours, and, most recently, Chicken Shop Date. Viewers can’t get enough of what feels like unscripted glimpses into A listers’ lives and personalities. This is the type of content strategy that provides ample opportunities for marketers to get creative. 

Combining the appeal of relatability, social proof, and sponsored content, our final video trend is well worth your attention!

Conclusion

In 2025, all these options and more make video marketing a playground for creativity that pays serious dividends. While individual trends might come and go, quality video remains the best way for brands to reach out, stay relevant, and win customers’ hearts. 

Ready to kickstart a campaign that skyrockets your business? Our industry-leading experts are here to help!

Contact us now to find out what video can do for you!