Your video should
make an impact

The Significance Of Video Editing To Your Marketing Strategy 

As more and more people recognize the inherent value of a well-edited video, they are keen to dive right in. A great video doesn’t require the latest gear or a Hollywood movie production background, but it does require creative brainstorming. When it comes to a great video, having a good understanding of editing will go a long way to improving these brainstorming sessions and ultimately elevate your videos across all platforms.

As you build up your business, you’ll find that video is a powerful tool you can use to market yourself. Quality editing can help you create longer and better videos viewers want to watch – which means better reach and higher conversions.

Video editing helps deliver your message to your audience.

The significance of video editing is often overlooked. It is sometimes seen as an afterthought or a mere process for distributing the video. 

But, if you want your video to impact your audience, it needs to be produced thoughtfully – This includes the editorial process. Video editing is not just about splicing a few clips together; it is about creating an emotional connection with your audience.

Video editing helps you attain high-quality content.

It is imperative that you utilize the best video editing software for your needs when possible.  This ensures that each scene flows smoothly into the next as desired.  Disruptive edits such as jump cuts are ok if desired, but you don’t want to settle for them. Quality software also allows you to add visual effects like transitions between scenes and text overlays, making your video more engaging.

Creating high-quality, intriguing, and viewable content can be confirmed or canceled during editing. The process of removing any unwanted scenes and elevating the best scenes is an important aspect of the video production process. 

Above all, the goal while editing should be to focus on making it easier for the audience to understand your message and feel something. 

Video editing enhances your brand.

Some brands stand out more than others because of how unique and exciting their stories are compared to other companies in their industry. Proper video editing allows businesses to stand out from competitors by telling their unique stories in a way that will stick. 

Video editing magnifies your audience’s reach.

Video production, coupled with powerful video editing, helps you engage with an audience in a way that no other medium can. It provides a unique opportunity to share information about your business or product. It also allows viewers to connect with you in a visual way.

Video editing can influence how your audience feels and what they share.

Stories are the most powerful way to engage your audience. We’ve all heard stories since we were little children, so it’s no wonder they’re so effective in marketing. It’s also no surprise that storytelling has become a popular marketing trend today. 

Stories help us connect with others deeper and make us feel like we’re part of something bigger than ourselves. They help us relate to others and understand their pain or joys better than anything else can.

The images and sounds in videos influence how people feel and think about any particular brand or product being promoted. You want your viewers to feel positive about your product or service, so make sure your video has a similar message!


Take heed of the power of storytelling, video, and video editing. According to recent statistics, a whopping 94% of marketers claim that video has improved customer comprehension of their goods or services. That’s just one great reason why you must get your brand videos appropriately edited to look great and impact the people watching them.

Video editing helps improve the conversion rate.

Video editing can create a sense of urgency in the viewer. If you want them to buy your product or service, you need to convey its value in a way that makes the person watching want it right away. This can be done through video editing using specific techniques like bright colors and fast movement. You could also use slow-motion effects, animation, or text overlay to highlight specific points your viewers should pay attention to.

For example, if you have a sales page for an eCommerce website or want to promote a product or service, you can add an engaging CTA during the intro or outro that explains all the benefits of what you are selling so that customers are more likely to purchase it fast!

Video editing reduces bounce rates. 

Video editing is one of the essential factors in your marketing strategy. It can be the difference between a video that gets your audience’s attention and one that does not. Video editing is a way for you to make your videos more exciting and engaging, reducing bounce rates.

A high bounce rate means that people leave your site quickly, which is not good for business. Creating an engaging video can keep them on your site longer and increase conversions.

You want people who visit your website or landing page to stay there long enough to take action (e.g., signing up for a newsletter or purchasing something). If they don’t like what they see when they arrive on your page, they’ll leave immediately, which means that you’ve lost an opportunity for conversion. 

Video Editing Services Are Important For B2B Marketing

Many businesses are indeed using video as a way to market their products or services to consumers. Still, another group also uses video editing software to market their business. These are called business-to-business (B2B) companies, and they use videos as part of their sales process to help close deals with large companies. The video production process and appropriate video editing can help position your company as a thought leader and allow you to stand out from the crowd. 

Don’t you feel much better about how to go about your next video creation process? Remember the importance of editing and the experience it takes to know what will resonate with your audience and what it will take to edit footage accordingly. 

Bottle Rocket Media specializes in motion graphics services and video production services. Connect with our team to create a brand story that is entirely your own and makes an impact.

How To Stay Protected While Live Streaming

While live streaming is a great way to connect with people and make friends, there are some major security risks. Anything you do while live streaming can be seen by anyone watching. This means that if you’re streaming from your home, there is a possibility that viewers will see what’s inside your home and who is there with you. In comparison, if you’re at a party or at a public event, viewers will, of course, see what you’re doing and where you are in real-time.

As technology progresses and live streaming continues to grow in popularity,  live streaming can and will be used to exploit people. For example, someone could stream footage of another in a vulnerable position, such as undressing or using the bathroom and then use that footage for malicious purposes. This article is about safety and acknowledging that certain measures should be implemented when utilizing live stream technology. 

To prevent any problems in the future, take heed to the below points to remember to stay safe online while live streaming. 

1. Use A VPN

A VPN, or virtual private network, is a service that encrypts your internet traffic and routes it through an intermediary server in your chosen location. This can be helpful for several reasons: 

When streaming live events, such as sporting matches or concerts, using a VPN is a good idea for two reasons. First, it will help protect you from being tracked or monitored by third parties. Second, it will allow you to access the event if it is blocked in your location. If you’re looking for a VPN, you should go with NordVPN. As more and more people use this, finding a great deal has been getting easier and cheaper. Currently, the NordVPN student discount is also making it cheaper for students.

2. Install Latest Security Patches On Your Device

As a live streamer, it is important that you keep your device up to date with the latest security patches. By doing so, you are protecting yourself against possible cyber attacks. Hackers often target live streamers because they know they can access sensitive information such as usernames and passwords. Install the latest security patches on your device to stay safe while streaming.

3. Use Strong Passwords

Live streaming can be a fun and engaging way to connect with friends and family, but it’s important to remember to protect yourself. One of the simplest ways to do this is using a strong password. This means choosing a password that is difficult for others to guess and that is long enough with various character types, making for a difficult password to be easily cracked. 

It may go without saying, but make sure you never use the same password for multiple accounts. And if you ever suspect that your account has been compromised, change your password immediately. Finally, don’t forget to install a good antivirus program on your computer and keep it up-to-date.

4. Enable Two Factor Authentication

Two-factor authentication has become more often used on various platforms and is a security feature that requires two forms of identification from the user to log in. The first is a username and password, and the second is a code sent to the user’s phone. This code can be generated by an app such as Google Authenticator or Authy or sent via text message. Two-factor authentication adds an extra layer of security to your account and makes it harder for someone to hack into your account.

Most major websites offer two-factor authentication, including Facebook, Google, Twitter, and LinkedIn. You can enable two-factor authentication on these websites by going to your account settings and looking for the two-factor authentication setting. Enabling two-factor authentication will add an inconvenient extra step to logging in, but it’s well worth the added security.

5. Make Sure Your Internet Connection Is Secure

When streaming live video, it’s important to make sure your internet connection is secure. If you’re not careful, someone could hack into your stream and see or hear whatever you’re broadcasting. Here are a few tips for protecting yourself while live streaming:

6. Don’t Share Personal Information

Keep your personal information private. Do not share your full name, address, location, age, school, or other personal details with viewers. You never know who is watching, so  it’s better to be safe than sorry. Additionally, you should never share passwords or financial information when streaming.

7. Beware Of Suspicious People 

When live streaming, always beware of suspicious people. These people may try to take advantage of you in some way, such as asking for money or personal information. They may also try to convince you to do something you’re uncomfortable with or request you to click on a link that may compromise your personal information. Be sure to stay alert and keep your personal information private. If someone makes you uncomfortable, end the stream and report it to authorities if necessary.

8. Notice Your Surroundings When Live Streaming

Keep an eye on your surroundings. Make sure nothing in the background could put you at risk and is noticeable to identify your home, location, or whereabouts. 

Now that you know 8 key factors to consider while live streaming, we hope you implement them. 
If you want to create a professional and secure live video for your audience, connect with a team with the resources and experience to create exactly what you want. From video production services, motion graphics services, or event video production services, we love storytelling, we love video, and we can talk about it all day long. Start your project and stay inspired to continue your company vision and story.

9 Tips to Tell a Great Story: How to Engage Your Audience and Increase Conversions

You may have heard the saying, “life is a story,” before; it’s true. The human condition is to tell stories daily, whether conscious of it or not, and the stories we tell and hear affect our lives in a big way. They can engage and captivate our audiences or bore them to death. In this blog post, we’ll discuss 9 tips for telling good stories that will keep your audience engaged and increase your conversions!

What Makes A Great Story  

Let’s take a look at some of the key ingredients that make a good story great:

  1. A great story has a strong beginning. It should grab the audience’s attention and compel them to continue listening.
  2. A great story has relatable characters. A great story is well-structured and easy to follow.  In most cases, your audience should not need clarification as to what the story is about. 
  3. A great story has an emotional element that resonates with your audience.  The inspirational poet Maya Angelou once said, “People will forget what you said, they will forget what you did, but they will never forget how you made them feel.”  

Now that we know what makes a good story great let’s take a look at some tips for telling one!

How To Tell a Great Story

Tip #1  – Start with a bang! Grab your audience’s attention from the very beginning with an exciting opening scene.  This could be a car chase or, more simply, just a few great lines that inspire your audience to pay attention. 

Tip #2  – Make your characters relatable. No one wants to hear a story about someone they can’t relate to. Write about people or experiences that your audience can easily identify with.

Tip #3 – Structure your story in a way that is easy to follow. A well-structured story will keep your audience engaged and prevent them from getting lost along the way.

Tip #4 – Use emotion to your advantage. Emotional stories are more likely to resonate with your audience and stay with them long after they’ve finished reading or listening.

Tip #5  – Keep it interesting! No one wants to hear a boring story. Be sure to add plenty of twists and turns to keep your audience guessing what will happen next.  In the world of fiction writing, this is a pretty straightforward concept.  In real life, if you are telling YOUR story, it might just be HOW you tell your story that keeps it interesting.

Tip #6  – Make it personal. Stories that are personal to you are more likely to be genuine and authentic, which will make your audience more likely to trust you and your message.

Tip #7  – Be vulnerable. Sharing your own vulnerability will make you more relatable to your audience and help them feel closer to you.

Tip #8  – Use humor wisely. A little bit of humor can go a long way in making your story more engaging and enjoyable for your audience. Just be sure not to overdo it!  Too much humor will have the audience laughing at you, not with you.

Tip #9  – Be authentic. Your audience can tell when you’re being fake, so your storytelling must be genuine. Tell stories that are true to who you are and what you believe in.

We hope these tips have inspired you to start telling better stories! Remember, a good story can make all the difference in engaging your audience and increasing your conversions. So, don’t be afraid to put yourself out there and tell your best stories!

From video production services, motion graphics services, or event video production services, we love storytelling, we love video, and we can talk about it all day long. Start your project and stay inspired to continue your company vision and story.

10 Tips to Become a Good Storyteller: How to Be Charismatic, Engaging, and Captivating

Do you remember the last time you were captivated by a story? Maybe it was at a dinner party or while listening to your friend’s travel stories. What made the story interesting or enticing enough for you to continue to listen and stay engaged? Likely, it was the storyteller’s charisma and ability to captivate their audience.  Wouldn’t it be great to learn ways for you to do the same with your audience? 

This blog post will discuss ten tips that will help you improve your storytelling skills. Read on to dive into the best things to do to be a splendid storyteller. If you are ready to learn how to hold your audience’s attention, keep reading!

10 Good Storytelling Tips

The ability to tell a good story is a valuable skill. Not only will it make you more interesting and charismatic, but it can also help you in your career. Good storytellers can often close deals, give great presentations, and build strong relationships. Read on to become an expert storyteller. 

1. Find your storytelling style: There is no one right way to tell a story. Some people are natural-born storytellers, while others have to work at it a bit more. It is important to find your own storytelling style and stick with it. If you’re naturally funny, use humor in your stories. If you’re a more serious conversationalist, focus on telling emotional or suspenseful stories.

2. Know your audience: It’s important to know who your audience is before you start storytelling. What kind of stories are they likely to be interested in? What sort of humor do they enjoy? Once you know your audience, you can tailor your stories to them.

3. Keep it interesting: A good story should have a beginning, middle, and end. It should also be interesting, engaging, and entertaining. No one will want to listen if you’re telling a boring story – duh, so don’t be boring. Spruce it up with some facts, stats, or a fascinating experience. Whatever you do, just make sure your stories are worth telling!

4. Practice makes perfect: The more you practice storytelling, the better you’ll become at it. Try joining a group of speakers (virtual or in person) or attending events with inspiring speakers. Throughout it, pay attention to the stories you hear and the methods in which they are told. Then get to practicing. Host your own webinar, be a guest on podcasts, take some time to rehearse in front of a mirror, or simply invite some friends over to try your favorite new rosé wine.  A drunk audience is a great place to start! 

5. Be aware of body language: Your body language plays a big role in storytelling. Make sure you use facial expressions and hand gestures to help bring your stories to life. Remember, non-verbal communication counts. 

6. Tell personal stories: People love to hear personal stories. They’re interested in hearing about your authentic good and bad experiences. Personal stories are relatable and resonate with your target audience. So don’t be afraid to share a few personal stories to really engage listeners. 

7. Be animated: A good storyteller is animated and expressive. The more animated you are, the more engaged your audience will be.

8. Make eye contact: Confidence is in eye contact, and it also helps to create a connection with your audience and to hold their attention, and is a pivotal piece of successful storytelling. 

9. Vary your tone: Varying your tone can make your audience feel involved. You offer a sense of realness and connectivity by using inflection and different tones at different parts of your story. For example, you might use an excited tone for the climax of the story or a more subdued tone for the resolution, or you may even laugh, pause or sigh at any given moment to create an impact. 

10. End with a bang: A good story should always end with a bang. This doesn’t mean it has to have a happy ending, but it should be memorable and leave your audience engulfed in the experience, learning something, feeling something, and wanting more. It may even have a cliffhanger. 

There you have it! These are just a few tips to help you become a better storyteller. You’ll be telling captivating stories with practice and dedication in no time! And who knows, maybe one day you’ll even be as famous as J.K. Rowling!

From video production services, motion graphics services, or event video production services, we love storytelling, we love video, and we can talk about it all day long. Start your project and stay inspired to continue your company vision.

6 Video Type Ideas That Influencers Use To Promote Business

Video content continuously takes over different social media platforms, with influencers finding new and creative ways to reach their target audience. And this is not just a trend that will eventually die down— it’ll surely stay for the long run. 

In fact, according to Wyzowl’s 2022 statistics result,  92% of marketers considered videos integral to their marketing strategy. Hence, we should not be surprised to see more and more influencers creating engaging videos in the future.

Influencers use different types of video content for promotional purposes. If you’re looking to get started creating video content for your own brand, here are six ideas to get you started:

Types of Engaging Videos

1. How-To and Tutorial Videos

How-to videos are exactly what they sound like—they teach viewers step-by-step guides on how to do something. On the other hand, tutorial videos focus on teaching viewers how to use a specific product or complete a particular activity. These types of videos are incredibly engaging as they provide valuable information that viewers can use to solve a particular problem or learn a new skill.

When creating a how-to or tutorial video, you must know your target audience and ensure that your teaching task is achievable and relevant to your business. For example, if you are a makeup artist, you could make a video on how to do a smoky eye. Or, if you are a fashion blogger, you could make a video on how to style different types of jeans. Also, it’s vital to use on-screen graphics and text to guide viewers through the steps of your how-to video.

2. Collaborations With Other Influencers

Another great way influencers use video content to promote their brand is by collaborating with other influencers. This type of content is incredibly effective in promotion and can be a lot of fun to make. Its primary purpose is to collaborate with influencers with a similar target audience, which has a large following, to ensure that the video reaches the right people and resonates with prospective customers, clients, or buyers.

You can collaborate with an influencer in a few different ways. 

  1. Run the influencer videos on your channel.
  2. Offer your videos to run on the influencer channel.
  3. Collaborate with the influencer to create a video together. Maybe you can do a live unboxing of a product, or you could both make the same recipe. Whatever it is, make sure it is relevant to your brands. 
  4. Have an influencer talk product experience with you in a pre-recorded and edited testimonial-like video

Just remember, no matter the collaboration method, make sure to select a reputable influencer and make a video look professional, authentic, and as always, engaging. 

3. Product Reviews

People love watching reviews because they provide an unbiased opinion on a product or service. And when it comes to making purchase decisions, people often trust the opinions of others over the claims made by businesses. That’s why influencers use product review videos to drive conversions effectively.

When creating a product review video, it’s vital to be honest and transparent. Select an influencer (or any on-camera talent) that fits the bill and encourage them to offer their true experience; no sugarcoating. People will see through this, and it will only damage your brand’s credibility. Instead, have a partnering influencer give an honest overview of the pros and cons of the product. And if they have negative things to say about it, be sure to balance that out with some positive points.

4. Live Streams

Live streaming is a great way to connect with an audience more personally and intimately. And because live streams are unedited and unscripted, they can help you to come across as more relatable and down-to-earth. This type of content is perfect for conducting  Q&A sessions or sharing information about your daily life with your audience. For instance, if you are a working mom, you could do a live stream from your home office and show viewers how you manage to juggle work and motherhood. Or introduce stress reliever activities, such as mobile games for moms

Before going live, ensure that you have a strong and stable internet connection. Nothing is more frustrating for viewers than a live stream that keeps cutting out. Second, engage with your audience by talking to them in the chat and answering their questions. And finally, don’t be afraid to have some fun with it. Live streaming is about being spontaneous and going with the flow, so just relax and enjoy yourself.

5. Contest and Giveaways

Giving away prizes is also an excellent tool that influencers use to promote businesses. Contest and giveaway videos are short, sweet, and to the point. These videos contain information viewers need to know to enter a contest or participate in a giveaway, such as the procedure for joining the contest, the prize, the schedule, and when it will end. 

If you run a contest or giveaway, you should try making your video as engaging and exciting as possible by using the TikTok method of having short segments with different backgrounds, graphics, and even text. After all, you want people to be excited about participating in your offering! 

6. Testimonial Videos

Influencers use testimonial videos to build trust with their audience. These videos are compelling because they show other people who have succeeded with the product or service you are promoting. This social proof can be the deciding factor for someone who’s not so sure whether or not to make a purchase.

When filming testimonial videos, it’s crucial to choose your participants carefully. They should be people who can confidently speak about their experience with the product in a compelling and authentic way. It’s also a good idea to have a mix of male and female participants and people of different ages to show that the product is suitable for a wide range of people.

Video Content and Influencers

Indeed, video content can be a great way to connect with your audience,  build relationships, and drive conversions. If you’re still on the fence about whether or not to start using video content to promote your brand, hopefully, this article has helped convince you.

With so many different types of videos that you can create, there’s bound to be one that’s a perfect fit for your business. Try experimenting with a few different ideas and see what works best for your brand.
From video production services, motion graphics services, or event video production services, we love storytelling, we love video, and we can talk about it all day long. Start your project and stay inspired to continue your company vision.

How to Host a Masterclass and Share Your Story with the World

The irresistible power of storytelling has taken the business world to a new level. As such, people across the globe are being authentic and sharing their stories in captivating and inspiring ways. 

One way to do this has been the masterclass video.  Think about it; everyone is an expert on something.  Imagine sharing your knowledge with the world and getting paid to do so!  And by sharing your story and your unique experiences and expertise, viewers could become inspired to take action to make a change in their own lives. If this sounds appealing to you, we’re here to help you to learn how to host your own masterclass. Ready? Let’s get started!

What Is a Masterclass

First, you need to understand what a masterclass is. A masterclass is “a class or seminar given by a master (you) of a particular subject to students.” In other words, it’s an opportunity to share your knowledge and expertise with the world to help others learn and grow.  But it’s not simply holding your phone in front of your face and telling stories from back in the day. A masterclass is a more formal approach, well thought out and deliberate. 

How To Host a Masterclass Video

The first step to teaching anyone about anything is finding your niche. Ask yourself the following questions:

  1. What are you passionate and knowledgeable about?
  2. How do you want to share it with the world?
  3. What makes your approach unique?

Answering these questions will make it much easier to create content that viewers will be compelled to watch.  Remember, your viewers will turn the video off if you are not authentic. 

Creating Content For Your Masterclass

When it comes to the content of your masterclass, you’ll want to ensure that it’s high quality and provides value to your viewers.

Here are a few tips:

By following these tips, you’ll be well on your way to hosting a successful masterclass! Don’t forget to analyze who your target audience should be as well before getting started. This way, you can plan the best marketing strategy for your direct audience. Believe me, doing so now will save plenty of time later.

Now that you know how to host a masterclass, what are you waiting for? Go out there and share your story with the world!

Start your project with a team passionate about delivering the best story in an unmatched way. Connect with the Bottle Rocket Media team for all your Masterclass needs. We love this stuff from concept to delivery and can talk about it all day. To learn more about Bottle Rocket Media and how we differ because of our Rocket Sauce, connect with us on LinkedIn or Instagram!

4 Creative Graphic Design Trends of 2022

When we log on to our social media channels, we are bombarded by an endless stream of photos, illustrations, and videos. To stand out amongst the crowd, designs and animations are being utilized more and more to create a visual break and provide eye-catching differentiation online.  But how do you know which designs are on trend and which are ready to be tossed in the trash?

Creation of Design Trends

In 1937 James Laver created a timeline of trends and how fashion styles are predicted and viewed over the years. This document, called Laver’s Law, is still used by trend forecasters today. When it comes to graphic design, using tactics from the fashion industry to forecast and utilize trends can help designers understand and predict what will be popular in the design world. Creators benefit from keeping tabs on what’s trendy, whether in our own line of work or others. 

 As with any trend, here today is gone tomorrow, but we think the four trending design styles will really inspire your work in 2022.  

1. Inclusive Visuals

Inclusive design considers differences in how people look and interact through imagery, animation, and videos. It accounts for function and usability and presents a more accurate picture of the world by showcasing diversity at all levels. Designing with accessibility in mind will always include things like color contrast, text size, interactivity cues, inclusive character representation, diversity, ability, language, culture, gender, age, race, and other forms of human difference.

Image source: Venngage

It can be something as simple as having captions on a video or an image of someone with a tattoo or as complex as having multiple translations and cultural shifts for content.

Image Source: OrangeCrush

Implementing a checklist for accountability like the one by Automattic Design is a great way to hold yourself and others accountable.  

2. Mixed Media

Mixed media is having a moment right now. This traditionally physical art form reminds designers of ways to create art that experiments with various styles and methods and inspires graphic artists to incorporate this style into the digital space. It’s also a powerful indicator of authenticity. So much design work is digital. Commissioned, conceived, created, and carried out entirely in a digital environment. Mixed media lets designers get their hands dirty once again by experimenting with various techniques and design elements. In the digital world, blending 2D and 3D in a single digital space is also a trending crowd-pleaser!

Image source:

3. Bold Typeface

The main goal of typography is to be legible – but sometimes, the best way to grab the reader’s attention with words is to do it with a visual shout rather than a whisper. The average person sees around 10,000 ads per day, so typeface is a way to stand out in a sea of advertisements. As a designer, if you can make just one word look good with an interesting font and a thought-provoking composition, imagine what the actual product can do! Fonts can be colorful and whimsical, or classic and bold, shapes can be incorporated; there are no rules for typography in 2022. 

Image source: San Diego Design Week

4. Nature

Design, in general, is becoming more diverse, more colorful, and inspired by nature. Nature has been a source of inspiration for every type of artist throughout all of history. In 2022, designs inspired by nature have been influenced by the sustainability and environmentalism movement and by shapes, neutral colors, and textures we see in our own lives daily. While frequently seen in product, interior, and industrial design, references inspired by nature also flow seamlessly into the world of graphic design. 

Image Source: 
Image Source:

Trends come and go, and come and go again. Next time you’re approaching a project, take a look at trending designs and find ways to incorporate them into your strategy. Design is all about inspiration, authenticity, and discovering exactly how you want to represent yourself.

From video production services, motion graphics services, or event video production services, we love video and can talk about it all day long. Start your project and stay inspired to continue your company vision.

The Future of Video: What You Need to Know to Stay Ahead

The video industry is always changing. If you want to stay ahead of the curve and maintain longevity in your business, you need to know what’s coming next. In this blog post, we will discuss the future of video and how you can prepare for it!

Video content has become increasingly popular in recent years. This is partly due to the rise of social media platforms like Instagram, YouTube, TikTok, and Snapchat, which make it easy for anyone to create and share videos with a global audience. The ever-evolving features of these platforms have made video more accessible. Although many are more inclined to utilize video for business, many are just brushing the surface of its capabilities, innovation, and even production.

Investing In Video Content

As video content becomes more popular, businesses are investing more in video production, all to stand out. In fact, according to a report from Cisco, video accounted for 82% of all internet traffic in 2021! So, what does that mean for you, your business, or your company?

With this increase in video traffic comes an increase in demand for video content. This means that businesses must be prepared to produce high-quality video content that meets the needs of their target audience. Being able to have a combination of TikTok-style videos, mixed with informational and engaging Instagram story content, along with stylistically and professional grade promotional, product, or testimonial style videos will be imperative. Like anything else, diversifying your portfolio will impress and stand the test of time. 

Learn more about the different video types to elevate your brand that you can select from.

The Future of Video

So, what does the future of video look like? Here are some things you need to know:

The future of video is always changing, but if you want to stay ahead of the curve, you need to know what’s coming next. Keep these trends in mind as you plan your video strategy for the future!

What other video trends do you think we’ll see in the future? 
When you are ready to create your own signature high-quality video content, from concept to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, motion graphics services, or how we differ because of our Rocket Sauce, connect with us on LinkedIn and Instagram!

Hidden Gems In Chicago from Redfin & BRM Director of Marketing, Tamika Carlton

Read on to see what Bottle Rocket Media’s Director of Marketing, Tamika Carlton, says is one of her favorite places to frequent in Chicago.

If you’re wondering what it’s like living in Chicago, look no further. Famous for its culinary delights like the Chicago-style hot dog and deep-dish pizza, the Windy City has something to offer anyone. Did you recently buy a house or move into an apartment in Chicago? There may be hidden gems waiting to be discovered right outside your door. We’ve gathered city locals to share their favorite hotspots and hidden gems in Chicago that you won’t want to miss. Stop by one of the most diverse areas in Albany Park, or wander around West Ridge for an array of parks and green spaces. There’s something to do on every corner of Chicago – you just have to start exploring.

Image credit – Untitled Chicago

35 Linkedin and Social Media Video Statistics

Video has become the most popular media consumption in the past few years, with the average person spends around 100 minutes per day watching online videos.

Understanding how video is used on different social platforms and how members and brands use it will give you valuable insights into how to incorporate video into your LinkedIn and social media strategies. We’ve put together 35 social media and LinkedIn video stats to inspire you to add a video to your social media pages and marketing strategies. 

Linkedin Stats

  1. Video posts on LinkedIn are shared 20 times more than other content formats. (LinkedIn)
  2. 80% of videos on LinkedIn are viewed with the sound off. (LinkedIn)
  3. 70% of videos are designed for silent viewing (with texts or captions), and are more likely to be watched till completion. (LinkedIn)
  4. Videos that are 30-90 seconds long work best on LinkedIn. (LinkedIn)
  1. Brands get 24 times more comments and seven times more reactions on LinkedIn live streams compared to a published video.
  2. 38% of marketers post video content on LinkedIn, and 75% of them said it was successful. (Wyzowl)
  3. Video posts are five times more likely to get comments than a standard text posts. (LinkedIn)
  4. Videos on LinkedIn are getting shared 20+ times more than any other content. (Buffer)
  5. Video posts also earn three times the engagement of text-only posts. (Buffer)
  6. 51% of video marketers have used LinkedIn videos in their campaigns. (Wyzowl)

Social Media Stats

  1. As of January 2022, there are 3.96 billion total social media users across all platforms. (Statista)
  2. TikTok is the fastest-growing social network, with a staggering 105% user growth rate in the United States over the past two years. (Emarketer)
  3. In 2022, online videos will make up more than 82% of all consumer internet traffic, 15 times higher than in 2017. (Cisco)
  4. Video posts on social media get 48% more views than standard text posts.  (The Marketing Helpline)
  5. The percentage of marketers who say video is an important part of their strategy increased from 82% in 2017, 85% in 2018, and 91% in 2019 to 92% in 2020 (Wyzowl)
  6. 16% of social video viewers use vlogs to research products (Global Web Index, 2018)
  7. 17% of companies use live video as a part of their social marketing strategy. (Invideo)
  8. YouTube (88%) is the most popular platform among marketers for sharing videos, followed by Facebook (76%), LinkedIn (66%), and Instagram (65%). (Oberlo)
  9. With shorter attention spans, marketers have only 2.7 seconds to get their audience’s attention. (Marketing Mag)
  10. Linkedin is the third most widely-used video marketing platform, with 63% of marketers planning to use it this year. (Blogging Wizard)
  11. 64% of consumers purchase a product after watching social videos created by brands. (Tubular Insights, 2017)
  12. 80% of users can recall a video ad they viewed in the past 30 days. (Small Biz Trends)
  13. 45% of consumers want to see more live videos from brands on their social media. (Sprout Social)
  14. 63% of social media marketers believe that live video will become more important in the coming year. (Sprout Social)
  15. 89% of video marketers say video gives them a good ROI, 83% say video helps them with lead generation, and 87% say video has increased traffic to their website. (OptinMonster)
  16. Promotional videos for a product or service, brand storytelling videos, and product demos are marketers’ most common video types. (Invideo)
  1. 54% of people want to see more video content from marketers. (HubSpot)
  2. Emails with the word ‘video’ in the subject are opened 7% more than emails without. (Social Media Week)
  3. On average, marketers increase digital video budgets by 25% yearly. (IAB)
  4. The video marketing industry in the US alone is worth $135 billion (Social Media Week)
  5. Video marketers get 66% more qualified leads per year (Oberlo)
  6. Eight of 10 people have purchased an app or software after watching a brand’s video. (Wyzowl)
  7. 55% of consumers watch videos before making purchase decisions. (Search Engine Journal)
  8. 48% of marketers who used video in their strategy for the first time said they started because they found it easier to convince others of its value through video. (Wyzowl)
  9. 18% of marketers that started using video as a part of their marketing strategy in 2019 did so because they felt clearer about the ROI on video. (Wyzowl)

With three million users, nine billion impressions per month, and all the statistics listed above, it’s evident that videos are super effective for businesses and marketers. However, only 86% of businesses leverage video content for their brand.

Bottle Rocket Media is the perfect partner to help integrate video into your marketing strategy. From video production services, motion graphics services, or event video production services, we love video and can talk about it all day long. Send us an email, and let’s start your next video project!