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5 Reasons Your Marketing Video Isn’t Converting: and How to Fix Them

If you’re like most business owners, you’ve put a lot of time and effort into creating your marketing videos. You’ve probably spent hours prepping, writing, filming, editing, choosing the perfect music, and making sure they look great. And sadly, even with all that hard work, your videos may not convert as well as you’d like them to.  But don’t worry; you’re not alone in this struggle. Let’s dive in and figure out what’s holding those videos back!

Wishpond has found that simply including a video on your landing page can boost conversions by over 86%. We all know that video is essential, but at what cost? If your conversion rates are too low, it might be time to reevaluate your video and fix it or remove it from circulation altogether. Read on to learn why marketing videos don’t convert and how to fix them!

Reasons Why Video Is Not Converting

1. Your marketing video is not converting because it’s too long. People have short attention spans, and if your video is longer than a few minutes, they’re likely to lose interest and click away. To fix this, keep your videos short and to the point. Get your message across in as little time as possible.

2. Your marketing video is not converting because it is too salesy. Your video may need to try harder to sell a product or service and, as a result, come across as pushy or desperate. Consumers are savvy; as you know, they have so much clutter to sift through. A video that is too salesy can turn people off and make them less likely to convert. To fix this, focus on providing value first and foremost. Don’t make your video about selling; provide helpful information to help your viewers and allow them to decide that your service or product is exemplary for them. 

3. Your marketing video is not converting because they are boring. Have a friend, family member, or professional colleague watch your videos before you release them. Ask them, is there enough excitement and energy? Because realistically, your viewers will quickly lose interest if there is not. To fix this, add some spice to your videos! Use engaging motion visuals and music, tell exciting stories, whether they be dramatic or intriguing facts, use eye-catching transitions, get your points across in short sound bites, and make sure your overall tone is upbeat and positive.

4. Your marketing video needs to be converted because it needs to address the needs of its target audience. Are you speaking to the specific pain points or problems that your viewers are facing? Are you speaking to them in a way that resonates with them directly? Viewers who need help seeing how the product or service can help them are less likely to convert. To fix this, ensure your marketing video is tailored to your target audience. Address their specific needs and pain points, and ensure your video provides them with a solution!

5. Your marketing videos need to convert because they need to be more memorable. You want your video to stick in people’s minds. Something from the video has to be unforgettable, so even if they’re interested in your product or service at the time of viewing, something about it needs to resonate and permeate to the point that recall occurs when it comes time to make a purchase. To fix this, make sure your video is creative and unique. Use visuals and storytelling to create an emotional connection with your viewers. Say something pivotal. Have incredible talent. Be enlightening or controversial. If you can do that, you’ll be much more likely to convert them into customers!

If you need help getting your marketing videos to convert, don’t worry! You’re not alone. These are common issues that many businesses face. But by following the tips above, you can fix them and start seeing better results from your marketing videos!

From video production services, motion graphics services, or event video production services, we love storytelling, we love video, and we can talk about it all day long. Start your project today and stay inspired to continue your company vision and story.

Six Tips for Making a Successful Corporate Video 

At its simplest, a corporate video is a promotional tool to build awareness of your business, brand, product, or service. Basically, it’s about showcasing the essence of your company. It should be relatable and unique, showcasing company principles, people, and products (or services). Dynamic corporate videos are also effective in promoting a company’s brand image and core values through impactful video content.

Why do we need corporate videos?

For internal communications: Internally, a corporate video conveys a message attractively within your company, with the target audience being current employees. The video will help develop a sense of company culture, highlight your best talents, facilitate contact between colleagues, and create cohesion in the workplace. 

For external communications: Here, a corporate video would be aimed at your professional partners, shareholders, and suppliers, but also at your prospects and potential clients. The goal is to enhance the brand, attract new talent, and generate leads by helping your potential customers to get to know you better.

Creating a video that stands out and is engaging is no easy task, and several steps are required to execute it successfully. Read on for six tips to create a corporate video that will wow your internal and external corporate audiences.

  1. Tell Your Story
    Clearly define the goal of your corporate video and the story your brand wants to tell. This will help guide the creative process and ensure the final product aligns with the intended purpose and business objectives, as well as guide the content and style of the video. Before you begin, take some time to think about why your story is special and what you want to accomplish by sharing it.
  2. Have a Plan
    Creating a corporate video can be a long and challenging process.  Having a detailed plan is essential to streamline this process and stay focused. Planning out topics like the core message, interviews, scripting, and call to action will help you stay on schedule. 
  1. Be Precise and to the Point
    Be mindful that bombarding your audience with loads of information will not help to convey your point. Keep information and main points concise. The shorter the content, the more likely the audience will remember it!
  1. Focus on the Customer
    Understanding and acknowledging your target audience is a huge success factor in all aspects of business Research your target audience and gather insights into their interests, needs, and pain points. This will help you create a video that directly addresses their specific concerns. Knowing who you are creating the video for is critical to its success and tailoring the content and messaging of the video to resonate with them.
  2. Promote and Share
    Promote the video widely. Once the video is complete, it’s important to promote it effectively to reach as many people as possible. Share it on your website and social media channels, email marketing campaigns, and share it with industry influencers and partners to help increase views.
  3. Use Strong Visuals
    Use high-quality visuals and audio to enhance the video and make it more engaging. This can include professional footage, animations, graphics, and a professional voiceover or music track. Motion graphics are an excellent way to showcase stats and facts in an informative and visually interesting way. 

When creating your corporate video, use these six tips to help guide your strategy and assemble your plan. If it’s increasing brand awareness, showcasing your products or services, or connecting with your audience, a creative and well-executed corporate video can make a major impact. Bottle Rocket Media can help you along your video journey! We specialize in storytelling through motion graphics services, event video production services, and video production services. Contact us, and we can discuss how to make you a successful corporate video! 

8 Questions To Ask Before Hiring a Video Production Company

These days it’s not difficult to find and hire a video production company. With the surge of video content consumption, faster internet, and easy editing tools, it seems like anyone with a recording device can deliver content. That said, it’s still essential to choose the right video production company to help you navigate telling your story with ease and deliver content that leaves an impact on your viewers.

Diving in and choosing a video production company is not the best approach. Instead, you must ask yourself the right questions before starting your search.  Knowing the answers to these questions will ensure you team up with the right video production partner for your brand and project.

Questions to Ask Yourself 

1. What Is My Story?

Doing a deep analysis to formulate your video storyline and your target audience and conceptualizing what you want to say before reaching out to a video production company is important. This question alone will allow you to clarify the direction for your video and solidify the information you would like to share with a video production company as you go through the initial brainstorming process together. 

2. What Is My Ideal Timeline?

Video production can be a long and arduous process requiring some planning. Having a loose estimation of your timeline will help the video production company estimate its deadlines and turnaround time. The time constraints you have can also impact the project’s scope and complexity, all of which can be communicated to the video production team early on so that they can work on your video project accordingly. 

3. What Is The Creative Control I Need?

Do you want to be a part of every last detail, or are you comfortable providing basic guidelines to your video production company and allowing them to initiate their creativity? Either way, it’s important to be realistic about what you expect from a creative perspective and relay that information to a prospective video production company. 

4. What Is My Budget Range?

The truth is money matters, and your budget should be a fundamental question to contemplate. As much as you want to splurge and as much time as you may be taking to coordinate your brand story, purpose, and placement, make sure the spending matches the vision. 

Be realistic. Do your research. Take a moment to consider what it means to make a quality investment in an experienced video production company versus hiring a family member.  It may cost more, but the potential to catapult your business and create quality results for the future will be more likely. 

Questions to Ask The Video Production Company

Once you have answered the above questions, the next phase is even more important (and yes, friends, there are more questions for you to consider). The following questions assess if a video production company is compatible, the payment terms, and the video production process for each company you are considering.

5. How Does Payment Work? 

Considering equipment rental, ideation, pre-production activities, and post-production needs, payment may look different for every video production company you consider hiring. Some may require deposits, have clauses requiring additional payments due to ad-hoc requests and revisions, or may expect all of the payment upfront. It’s important to ask about payment early and determine whether it will align with your expectations.

6. Can You Share Your Portfolio?

Don’t hesitate to ask for previous work examples related to your request. Doing so will allow you to understand better if their experience aligns with your needs. In addition,  it is often good to ask for a range of previous work so you can assess different types of videos and concepts. This will give you an idea of the quality of work they deliver.

7. What Kind Of Equipment Do You Use?

Equipment and gear can be expensive, and not all video production companies own every piece of equipment needed. Not to mention, some companies may not know the best equipment to use for your project type. Most times, in the event equipment needs to be rented, this will be a line item on your proposal.  Knowing exactly how the company plans to use its gear will clue you in on the budget allocation that may take place, as well as the quality of your project.  

8. What Is Your Work Process Like?

As much as seeing an inspiring finished video or portfolio may make you want to quickly sign off and start with a video production company, first learn their process. 

What does pre-production look like? Will there be multiple check-ins throughout the process? Will you be able to provide feedback along the way? Will your needs, wants, and edits be addressed promptly? These are just a few questions that will help you to assess whether a company has a designated and organized process that you can trust.  

Ask what is to be expected at each stage, what the ideation process looks like and how the video production company will incorporate creativity into an often very technical process.

…and there you have it. 

We would love to chat with you about everything from telling a great story to the latest drone technology. We love this stuff from concept to delivery and can talk about it all day. To learn more about Bottle Rocket Media, all of our video production services, and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

5 Important Things to Consider When Hiring The Right Event Videographer 

 You are hosting an event and you want to remember it all.  But as a host, you know you will be tied up connecting with your guests, with limited time to capture the action. This is the perfect reason to hire a videographer! The right event videographer can help capture the event while leaving you free to enjoy it yourself and giving your guests a sense of nostalgia when they see the finished video. However, seeking the wrong type of event videographer can result in less time to enjoy the party and videos that do a poor job of representing your event. Hence, why it’s important to consider a few things before hiring an event videographer. 

What is an event videographer?

Event videography is the process of capturing important events, so one can relive these moments in the future. Having events documented in video format is a new norm, especially with so many social sharing platforms available. When you hire a quality event videographer, the footage captured will be edited to embrace the mood and tell the event’s story.

Why do you need the right event videographer?

Everything is about preference and purpose. As event videographers continue to increase in popularity,  there are so many to choose from ranging in price, age, and experience level. As you determine the best videographer to hire, consider your event type and your video budget. 

1. Experience Matches Requirement

As mentioned, the experience should match the requirements of the event. A videographer that handles corporate events may not be the right individual for wedding events. Not choosing an appropriate videographer that matches the experience and your wants may result in an end product that does not do your event video justice.

2. Portfolio Scanning 

Established videographers should have a portfolio of projects that you can scan in order to select the best videographer suited for your needs. 

3. Price Range

Having your requirements clear will assist you in determining the best budget for you. It is important to have your price range set before seeking an event videographer so you can lead with your budget and expectations. 

4. Scan Testimonials

Read the reviews of past clients. This is a very important aspect of identifying the perfect event videographer for you. Remember, a videographer’s job is to transcend the vision you have for the event through video. Reading testimonials will give you an understanding of the satisfaction of previous clients, and this can help you to make a more informed decision. 

5. Final Decision

While considering the above steps requires some research and due diligence on your part, each tip is essential in choosing the right event videographer for you. This preliminary work will ensure that your experience is the best possible and that your needs are met, maybe even beyond your highest expectations.  

From video production services, motion graphics services, or event video production services, we love video, and we can talk about it all day long. Start your project and stay inspired to continue your company vision and story.

How to Find the Right Voice for Your Corporate or E-Learning Video

It’s clear that to create an engaging corporate or e-learning video, the right combination of entertainment and educational content must get your message across. Yet the difference between a good video and a great one can rest on one person alone – the narrator. Having the right voice-over narrator is much different than casting for on-camera talent. It can truly make or break a viewer’s experience and contribute to a better translation of the message.

How do you find the right voice for your video?  

Hiring a creative in any industry can be daunting, especially if you are searching for someone on a contract or freelance basis. One of the most difficult parts can be differentiating between an amateur and a professional. The voice acting industry poses some specific challenges, especially because it’s an entrepreneurial-based business that may come without a union or agents to help source the right talent. Many jobs require a very specialized talent where corporate lingo or complicated topics need to be portrayed in an easy-to-digest way. 

So, what do you do when a voice actor contacts you about a potential job? How do you know if they are legitimate? This article aims to answer those questions as well as share the best resources to source vetted talent. 

What are some common signs that someone is a professional? 

Unlike screen or theater actors, voice actors only have their voice to rely on to create expression and emotion. There are no facial expressions, gestures, or props for voice actors. The most common signs that someone has professional voice acting experience can be summed up in the following points:

Finding a professional that has years of experience and the right education can be very difficult. Instead of using a pay-to-play talent website, browse a list of professionally vetted talent on sites like, which is backed by the only international non-profit association for voice actors, World Voices. 

What types of questions do professional voice actors ask about the job? 

If a voice actor has contacted you about upcoming projects or you’ve found a talent source you believe is a good fit, the questions the talent asks can be very telling 

What is important to look for in a voiceover talent’s portfolio or demo? 

Looking at a potential hire’s website and demo before even conducting an interview or having them read a script can quickly reveal their level of professionalism and experience. Any professional voice actor should have a well-organized website that provides important information about them, a demo available to listen to or download, and a contact page. But how exactly should a well-seasoned voice actor sound?  

How can you tell if a voiceover talent has professional equipment? What can give away that it’s amateur equipment?  

A professional should have a good signal-to-noise ratio – the signal being their voice, and noise is everything else. Having them read the script can be an easy way to tell if someone has a good recording space and equipment; it shouldn’t sound like they’re in a box, closet, or small space. 

Make sure you have your candidate read a portion of the script; this should give you an idea of their experience, equipment, and how well they take direction. A professional will likely offer a couple of different takes on interpreting the script so you can see what might match best. 

What is the going rate for a professional voiceover talent versus an amateur? 

Determining the right pricing for a project can be another challenge. The Global Voice Acting Academy provides a rate guide solely as an informational and educational resource for the voice-over community, talent seekers, and producers to use to determine acceptable rates. The guide provides guidelines based on the number of listeners/viewers, regional versus national versus hyperlocal, broadcast sector, etc. 

A professional will charge a competitive rate; the more experienced they are, the more expensive they are. A higher fee will often signify they are using professional equipment, which can be an expensive investment. An amateur is a bottom feeder; if you think you’re getting a deal, it’s probably because they aren’t professional and will likely result in a disappointing outcome.  

Following the above guidelines will allow you to make the right decision as you search for the perfect voiceover talent! Bottle Rocket Media specializes in casting, video production servicesmotion graphics services, and video event production services. Connect with our team to create a brand story that is entirely your own and makes an impact.

Written By Dan Lenard, President, World Voices Organization 

Bottle Rocket Media Has Been Named a 2022 Best of Illinois Award Winner by UpCity!

The UpCity “Best of” Awards have returned after a successful inaugural year in 2021. To commemorate the top 50 B2B providers in each U.S. state and Canadian province, the UpCity “Best of” Award highlights the tremendous work being done by our partners and more in their local area. 

Awards are given based on the UpCity Recommendability Rating, developed to determine a B2B service provider’s credibility and trustworthiness, giving UpCity the confidence to recommend them to potential buyers seeking their services. 

We are proud to reveal that Bottle Rocket Media has been recognized as a Best of Illinois Award winner by UpCity!

UpCity is a B2B online marketplace that connects businesses to trustworthy service providers.

With 70,000+ listed providers—from digital marketing agencies, consulting firms, development specialists, and many more—over 1.5 million businesses have used UpCity to find exceptional partners for their needs. 

UpCity’s proprietary algorithm pulls from digital data points like reviews (both on UpCity and other third-party review sites), rankings in relevant search results, domain authority, website speed, and user experience to connect businesses with high-quality service providers like us. 

Dan Olson, CEO of UpCity, had this to say about Bottle Rocket Media:

“We are honored to present a 2022 Best of Award to Bottle Rocket Media. Their team is diligent about understanding each client and what is needed for them to be successful before providing any recommendations. This dedication and incredible work ethic are how they achieved this award, and we are proud to have them as an UpCity partner.” —Dan Olson, CEO, UpCity

This honor has been possible, in part, by our 5-star review rating on UpCity. Here is one of our favorite pieces of feedback we’ve received from our excellent clients:

“The whole crew at BRM was great to work with. From the first phone call with them, we knew they understood and shared our vision for the project and would be able to deliver against a very ambitious budget, timeline, and list of deliverables. BRM rose to the occasion and knocked it out of the park for us. They are as lean and nimble as they need to be, but they are also more than capable and equipped to take on larger projects. High-quality production with high-quality people is what you get with BRM. Don’t sleep on them.” —Michael Ep

We are extremely grateful to our community of clients who have allowed us to provide them with the highest levels of creativity, thoughtful storytelling, and beautiful imagery in order to bring their visions to life. Thank you to UpCity for naming us a 2022 Best of Award winner and recognizing our passion and professionalism.

Storytelling in Sales: 9 Tips to Close More Deals

As a business owner, you know that sales are key to success. But many people don’t realize that storytelling is a powerful sales tool vital for closing deals. When you can tell a story about how your product or service overlaps with your customer’s story or shares your perspective, people will be more likely to buy from you.

Sales are all about telling a story. Connect with your customer and make them feel like they are a part of your story and you are well on your way to closing the next deal.

9 Tips for Storytelling In Sales

1. Start with a strong opening.

The first few sentences are critical to your story, whether spoken or written. You need to grab the attention of your listener and make them want to hear more. If you can do this, you’re well on you way to closing the deal.

2. Use vivid language.

The more descriptive you can be, the better. You want to paint a picture in your audience’s mind when you’re telling a story. The more vivid your language, the more likely they will be engaged with your story.

3. Make it relatable.

Your listener should be able to see themselves in your story. If they can’t, they’re not likely to be moved by it. When making your story relatable, think about who your target customer is;  their needs, struggles, and wants. Make it personal and use key verbiage that will resonate with them exclusively. 

4. Use emotion.

Stories that evoke emotions are more likely to be remembered than those that don’t. Emotional stories also connect with the listener, making them more likely to buy from you. Think about the last show you watched, the last book you read, or the last stranger you met at a networking event. If you remember anything, it is most likely due to the emotional pull created during the exchange. 

5. Use Humor.

A little bit of humor adds life to any type or story you’re telling and helps hold the audience’s attention. Using humor at the right time and place can elevate a story making those funny moments relatable and memorable.

6. Keep it short and sweet.

No one wants to hear a long, drawn-out story. When you’re telling a story, make sure it’s concise and to the point. The shorter your story is, the more likely your listener will remember it. Make it easy for the listener to access the important key points. 

7. Practice your Pitch.

The more you practice, the more confident you’ll sound. Practicing will also help tailor your story, find what works and doesn’t, what jokes land, and what phrases and sections evoke emotion most.

8. Establish a Call-to-Action.

What exactly do you want your audience to do after hearing your story? Perhaps it’s subscribing to a newsletter, donating money, signing up for a webinar, or purchasing a product. Keep this in mind when drafting your stories. 

9. Personalize your Story.

Making tweaks to your story when telling it to different clients is a quick and easy tactic that makes a big impact. Use past clients’ experiences to tailor the message to new prospects. Research your client, the company, and any industry changes that could impact your prospect’s business and incorporate that into your story.

By following these tips, you can ensure that your stories are engaging and effective. So next time you’re in a sales situation, remember to tell a story! It could be the difference between closing the deal and walking away empty-handed.

Bottle Rocket Media specializes in storytelling through motion graphics services, event video production services, and video production services. Connect with our team to create a brand story through video that is entirely your own and makes an impact.

Marketing Tips for Beginners

Understanding marketing trends will help you build a successful business. As a small organization, you will likely need to do a lot of the marketing work yourself, so it is wise to study and learn the tactics that your budget will allow and plan ahead for the future when your budget increases. Read on for some tips to help you understand marketing more and make a difference in your organization. 

First, Find Your Target Audience

All marketing initiatives begin with identifying your target market. Doing so will get you thinking about the characteristics of the people who may need or want your offerings. It’s all about figuring out age, gender, profession, gross income, struggles, wants, needs, and even location. Once you have that down, you are heading in the right direction and are now able to grasp how your desired audience typically gets their advertisements, and the marketing channels they frequent. For instance, older people may be partial to physical ads, so direct mailing may be a good channel. Younger customers may be on their phones more often, so email marketing or social media advertising may be the way to go.

Once you understand your audience and how they interact with the world, you can focus your messaging on that specific group, and you will have a better chance of reaching and appealing to them.

Professionally Produced Video Marketing

If you know that your audience is typically in front of their TV or cell phone or you learn that they like to get information quickly, then video marketing may be the marketing channel that is best for your company. You can produce quick, bite-sized ads for websites or produce full-length commercials. 

The most effective video marketing contains smart keywords that will pique your customers’ interest, while also engaging them visually. A video has the ability to tell your customers how your product will improve their life and why they want or need to buy it.

Although you may have a small budget, it is still essential that you have your videos professionally produced. Doing so will be worth the cost because a professional company like Bottle Rocket Media can check all the boxes that will help reach, connect with and compel your prospective customers to take action.

Social Media Marketing

If your company is low on funds, you can still make a big impact by marketing on social media. One good avenue is social media marketing. From Instagram, Facebook, Pinterest, or TikTok, almost every social media platform allows business ads. Ads allow you to add a link to your website, select your target demographic, and pay for advertisements to gain reach and impressions.  

Incorporate SEO

Search Engine Optimization, or SEO, is the process of improving the visibility of a website in search engine results pages. This can be accomplished by optimizing the website content, structure, and on-page elements like titles, metatags, and anchor text. In addition, SEO can also involve developing off-page elements like link building and social media engagement. While SEO can be a complex and time-consuming process, there are many online tools that can help businesses to market their website more effectively. For example, Google’s Keyword Planner can help you to identify relevant keywords for your website content, while Yoast SEO can help you to optimize your website posts for better search engine visibility. By taking advantage of these and other online tools, you can ensure that your website is well-positioned to attract more visitors from search engines.

Connect With Influencers

In today’s digital world, connecting with social media influencers can be a great way to market your business. By partnering with influencers who have a large and engaged online following, you can reach a wider audience and promote your products or services in a more effective way. There are a number of online tools that can help you find influencers in your industry, such as BuzzSumo. Once you have identified potential partners, you can reach out to them directly or work with an influencer marketing platform like Influicity to get started.

Use PDF Tools

One thing you will notice during your marketing initiatives is the effort it takes to fine-tune your message and sell your products. Fortunately, there are many online tools that can help streamline your marketing efforts.

Make marketing easier by uploading materials, such as ad copy or images you’re submitting to publications or websites, to a PDF so you can share it with ease. When inevitable changes are required, you can learn how to convert a PDF to Word using free online tools. It is much easier to make changes in Word, and all you need to do is upload your PDF, and within seconds, it becomes a Word document. Once you are done, you can upload it again and switch it back to PDF. This is a good idea because PDFs typically can only be edited by you, the owner. If PDFs don’t sound exciting or feel too complicated, try using Google Docs to save in real-time, share, and make the doc private so edits cannot be made by viewers. 

As you can see, there are many ways that you can learn how to market your business, even if you are not a seasoned pro. Remember to find your target demographic, consider looking into influencers, use PDF tools, and try videos to make a resonating splash.

Bottle Rocket Media specializes in motion graphics services and video production services. Connect with our team to create a brand story that is entirely your own and makes an impact.

Written By: Tina Martin

The Significance Of Video Editing To Your Marketing Strategy 

As more and more people recognize the inherent value of a well-edited video, they are keen to dive right in. A great video doesn’t require the latest gear or a Hollywood movie production background, but it does require creative brainstorming. When it comes to a great video, having a good understanding of editing will go a long way to improving these brainstorming sessions and ultimately elevate your videos across all platforms.

As you build up your business, you’ll find that video is a powerful tool you can use to market yourself. Quality editing can help you create longer and better videos viewers want to watch – which means better reach and higher conversions.

Video editing helps deliver your message to your audience.

The significance of video editing is often overlooked. It is sometimes seen as an afterthought or a mere process for distributing the video. 

But, if you want your video to impact your audience, it needs to be produced thoughtfully – This includes the editorial process. Video editing is not just about splicing a few clips together; it is about creating an emotional connection with your audience.

Video editing helps you attain high-quality content.

It is imperative that you utilize the best video editing software for your needs when possible.  This ensures that each scene flows smoothly into the next as desired.  Disruptive edits, such as jump cuts, are ok if desired, but you don’t want to settle for them. Quality software also allows you to add visual effects like transitions between scenes and text overlays, making your video more engaging.

Creating high-quality, intriguing, and viewable content can be confirmed or canceled during editing. Removing unwanted scenes and elevating the best scenes is an important aspect of the video production process. 

Above all, the goal while editing should be to focus on making it easier for the audience to understand your message and feel something. 

Video editing enhances your brand.

Some brands stand out more than others because of their unique and exciting stories compared to other companies in their industry. Proper video editing allows businesses to stand out from competitors by telling their unique stories in a way that will stick. 

Video editing magnifies your audience’s reach.

Video production, coupled with powerful video editing, helps you engage with an audience in a way that no other medium can. It provides a unique opportunity to share information about your business or product. It also allows viewers to connect with you in a visual way.

Video editing can influence how your audience feels and what they share.

Stories are the most powerful way to engage your audience. We’ve all heard stories since we were little children, so it’s no wonder they’re so effective in marketing. It’s also no surprise that storytelling has become a popular marketing trend today. 

Stories help us connect with others deeper and make us feel like we’re part of something bigger than ourselves. They help us relate to others and understand their pain or joys better than anything else can.

The images and sounds in videos influence how people feel and think about any particular brand or product being promoted. You want your viewers to feel positive about your product or service, so make sure your video has a similar message!


Take heed of the power of storytelling, video, and video editing. According to recent statistics, a whopping 94% of marketers claim that video has improved customer comprehension of their goods or services. That’s just one great reason why you must get your brand videos appropriately edited to look great and impact the people watching them.

Video editing helps improve the conversion rate.

Video editing can create a sense of urgency in the viewer. If you want them to buy your product or service, you need to convey its value in a way that makes the person watching want it right away. This can be done through video editing using specific techniques like bright colors and fast movement. You could also use slow-motion effects, animation, or text overlay to highlight specific points your viewers should pay attention to.

For example, if you have a sales page for an eCommerce website or want to promote a product or service, you can add an engaging CTA during the intro or outro that explains all the benefits of what you are selling so that customers are more likely to purchase it fast!

Video editing reduces bounce rates. 

Video editing is one of the essential factors in your marketing strategy. It can be the difference between a video that gets your audience’s attention and one that does not. Video editing is a way for you to make your videos more exciting and engaging, reducing bounce rates.

A high bounce rate means that people leave your site quickly, which is not good for business. Creating an engaging video can keep them on your site longer and increase conversions.

You want people who visit your website or landing page to stay there long enough to take action (e.g., signing up for a newsletter or purchasing something). If they don’t like what they see when they arrive on your page, they’ll leave immediately, which means that you’ve lost an opportunity for conversion. 

Video Editing Services Are Important For B2B Marketing

Many businesses are indeed using video as a way to market their products or services to consumers. Still, another group also uses video editing software to market their business. These are called business-to-business (B2B) companies, and they use videos as part of their sales process to help close deals with large companies. The video production process and appropriate video editing can help position your company as a thought leader and allow you to stand out from the crowd. 

Don’t you feel much better about how to go about your next video creation process? Remember the importance of editing and the experience it takes to know what will resonate with your audience and what it will take to edit footage accordingly. 

Bottle Rocket Media specializes in motion graphics services and video production services. Connect with our team to create a brand story that is entirely your own and makes an impact.

How To Stay Protected While Live Streaming

While live streaming is a great way to connect with people and make friends, there are some major security risks. Anything you do while live streaming can be seen by anyone watching. This means that if you’re streaming from your home, there is a possibility that viewers will see what’s inside your home and who is there with you. In comparison, viewers will, of course, see what you’re doing and where you are in real time if you’re at a party or at a public event.

As technology progresses and live streaming continues to grow in popularity,  live streaming can and will be used to exploit people. For example, someone could stream footage of another in a vulnerable position, such as undressing or using the bathroom and then use that footage for malicious purposes. This article is about safety and acknowledging that certain measures should be implemented when utilizing live stream technology. 

To prevent any problems in the future, take heed to the below points to remember to stay safe online while live streaming. 

1. Use A VPN

A VPN, or virtual private network, is a service that encrypts your internet traffic and routes it through an intermediary server in your chosen location. This can be helpful for several reasons: 

When streaming live events, such as sporting matches or concerts, using a VPN is a good idea for two reasons. First, it will help protect you from being tracked or monitored by third parties. Second, it will allow you to access the event if it is blocked in your location. If you’re looking for a VPN, you should go with NordVPN. As more and more people use this, finding a great deal has been getting easier and cheaper. Currently, the NordVPN student discount is also making it cheaper for students.

2. Install Latest Security Patches On Your Device

As a live streamer, it is important that you keep your device up to date with the latest security patches. By doing so, you are protecting yourself against possible cyber attacks. Hackers often target live streamers because they know they can access sensitive information such as usernames and passwords. Install the latest security patches on your device to stay safe while streaming.

3. Use Strong Passwords

Live streaming can be a fun and engaging way to connect with friends and family, but it’s important to remember to protect yourself. One of the simplest ways to do this is by using a strong password. This means choosing a password that is difficult for others to guess and that is long enough with various character types, making for a difficult password to be easily cracked. 

It may go without saying, but make sure you never use the same password for multiple accounts. And if you ever suspect that your account has been compromised, change your password immediately. Finally, don’t forget to install a good antivirus program on your computer and keep it up-to-date.

4. Enable Two Factor Authentication

Two-factor authentication has become more often used on various platforms and is a security feature that requires two forms of identification from the user to log in. The first is a username and password, and the second is a code sent to the user’s phone. This code can be generated by an app such as Google Authenticator or Authy or sent via text message. Two-factor authentication adds an extra layer of security to your account and makes it harder for someone to hack into your account.

Most major websites offer two-factor authentication, including Facebook, Google, Twitter, and LinkedIn. You can enable two-factor authentication on these websites by going to your account settings and looking for the two-factor authentication setting. Enabling two-factor authentication will add an inconvenient extra step to logging in, but it’s well worth the added security.

5. Make Sure Your Internet Connection Is Secure

When streaming live video, it’s important to make sure your internet connection is secure. If you’re not careful, someone could hack into your stream and see or hear whatever you’re broadcasting. Here are a few tips for protecting yourself while live streaming:

6. Don’t Share Personal Information

Keep your personal information private. Do not share your full name, address, location, age, school, or other personal details with viewers. You never know who is watching, so it’s better to be safe than sorry. Additionally, you should never share passwords or financial information when streaming.

7. Beware Of Suspicious People 

When live streaming, always beware of suspicious people. These people may try to take advantage of you in some way, such as by asking for money or personal information. They may also try to convince you to do something you’re uncomfortable with or request you to click on a link that may compromise your personal information. Be sure to stay alert and keep your personal information private. If someone makes you uncomfortable, end the stream and report it to authorities if necessary.

8. Notice Your Surroundings When Live Streaming

Keep an eye on your surroundings. Make sure nothing in the background could put you at risk and is noticeable to identify your home, location, or whereabouts. 

Now that you know 8 key factors to consider while live streaming, we hope you implement them. 

If you want to create a professional and secure live video for your audience, connect with a team with the resources and experience to create exactly what you want. From video production services, motion graphics services, or event video production services, we love storytelling, we love video, and we can talk about it all day long. Start your project and stay inspired to continue your company vision and story.