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Top Five Video Trends To Know In 2022

In recent years we have seen video takeover marketing, advertising, and social platforms to become the most effective form of messaging.  With the popularity of Tiktok and Instagram stories, short-form video is the most popular social media format being consumed and will only continue to grow. As of 2022, video streaming consists of 82% of total web traffic. What this means is that the importance of using video content in a marketing strategy is unavoidable. 

We can all agree, that video is here to stay. 66% of consumers rely more on marketing videos than reading about brands and products when making purchases. Businesses using video grow 49% faster year over year. But even still, with the data mentioned above, there is room for growth, innovation, and different ways to use video. Here are five video marketing trends you should try out in 2022!

  1. Live Streaming

Live video took over our screens in 2020 as the pandemic completely cut in-person events out of our lives. In 2022, as life is seemingly getting back to normal, the demand for live video content is not slowing down. We know consumers prefer video over other types of internet content (e-books, infographics, articles, etc.), sure, but you may be surprised to know consumers are engaged at a much higher rate when the video content is live. Live streaming has the highest rate of engagement of all content types.

Live content allows companies to interact with and reach more people in an intimate setting. As you consider attendee numbers, physical location is no longer a concern when participating in a live stream versus an in-person event. Those previously unable to participate, or those who wouldn’t have participated in the event due to location, now get a front-row seat. 

Live video is being used these days to promote products, stream concerts, music festivals, Broadway shows, and even promote gaming opportunities. You can even tour museums through this medium. 

When building your 2022 marketing strategy and even beyond, a Livestream video should be at the top of the list, because why not? It’s true – with live videos, brands and companies alike have an opportunity to build more engagement and gain a competitive advantage by embracing live video in 2022.

  1. User-Generated Content (UGC)

Consumers trust user-generated content (UGC) more than branded content. 85% think UGC is more trustworthy, and 70% find it more authentic and appealing. 

UGC serves as “social evidence” and emphasizes the importance of the consumer. UGC shifts the marketing POV. You are no longer marketing to your audience; you’re marketing with them. 

Hootsuite describes the importance of UGC as this: “User-generated content is one of the most powerful tools in today’s marketing arsenal. It’s proof that you have dedicated fans, products worth talking about, and a social network that will appreciate great content.”

UGC is more honest, diverse, non-traditional, and human, instead of the alternative sales-y and forced approach some branded content can come off as. 

  1. Interactive Video

Interactive video comes in many different types. It’s more than just play, pause, fast forward, and stop. Interactive video utilizes links within, clickable hotspots, form fields, and even the ability to drag the frame to see different views. It’s all about making your video more engaging

We all want to grab and hold our audience’s attention, but retention is equally as important. Ideally, viewers should walk away remembering your messaging or your call to action. Because most of us use more than one device at a time, adding an interactive element to a video demands focus, resulting in a 591% lift in user activity.

Making interactive elements work is to ensure that they fully align with the video. The link or call to action should not only be attention-grabbing and exciting, but it should also fit within the video elements presented. 

  1. Silent Video

Social media has completely transformed previous strategies when it comes to video marketing. A significant number of users are now watching videos without sound. This could be because they don’t want to disturb co-workers or others in public places or just aren’t turning up the sound when scrolling through social platforms. So for you, this just means looking more into silent video options.

Silent videos do not need to be completely silent. They just need to still work and be useful without having to hear the sound. Social media videos play by default on mute, and adapting to this will result in higher engagement rates, longer watch times, better conversion rates, and higher ROIs from campaigns. It also makes the video accessible to a much wider audience. 

We can adapt to this marketing trend by adding captions and on-screen instructions to social videos and making content self-explanatory, using graphics, and opening with a bold visual.  

  1. Vertical Video

Some may hate to hear this, but vertical video is here to stay! At least for the near future. Tiktok, Instagram Stories and Reels, Facebook, and YouTube all support and use vertical video. The video content on these platforms is adapted to fit the way most of us view media on our phones. 

When implementing this trend, what matters is where you post the content. Horizontal video is still best for websites viewed on laptops, wide-screen monitors, and video ad formats. Still, for social media, vertical video is the best choice, as they are mobile by design. 

It is easier to use vertical video content between different platforms, and it performs better as well. Tests of vertical video ads done by Facebook have increased user engagement.

It’s indisputable, that video is a massive part of a strong marketing plan in 2022, and staying on top of industry trends can only push this strategy forward. Connect with us when you are ready to start implementing your video marketing strategy.

From video production services, motion graphics services, or event video production, we love video and can talk about it all day long. When you are ready to get your video project started we will be here for you! 

How to Make an Infographic

It seems that no one really wants to read anymore unless it’s an engaging headline or a brief quote. There is a solution and a way to get your message across quickly.  Infographics will help you get the attention you want while delivering the facts even if your audience doesn’t want to read.  Infographics are a data-centric visual aid – A well-organized piece of content that may include text, images, and charts to convey important insights to the reader. Infographics can be used as a stand-alone content piece or alongside other content like articles, presentations, and even videos. It is by far one of the easiest ways to convey heavy content in a digestible manner. 

Why Are infographics Important?

In order to stand out in a content-saturated culture, you have to do something different-duh! Due to shorter attention spans, many consumers view online content quickly which means most only pay attention to the first line of any content, and by the time they reach the third line their interest hangs by a thread. Content creators and writers have to try harder than ever to retain the readers’ attention, either by embedding an infamous cat video or if you think that is too millennial, then add supportive materials like infographics, pictures, and videos within your content.

Infographics have become increasingly popular because they contain visually appealing information that is easy to digest We say, any good article should not be without a complementary set of infographics. 

These days, every good content creator must be skilled to make infographics on their own to amplify what they are communicating.  Here’s how they do it. 

How to Create an Infographic

  1. Conceptualize 

Making an infographic without a concept is like directing a movie without reading the script. It is impossible. Since most infographics are no more than letter size, and typically much smaller, whatever information you are wanting to deliver needs to be concise and compact. Too much information and the infographics may appear wordy, too little information and we might just call it a poster. A key standard practice is to ask the following questions before you start beginning your designing process.

2. Gather relevant data 

Infographics are data-centric and although your visuals may be data-heavy, it is important to drill down and ask yourself the above questions before crafting the exact information you want to display. Once these questions are answered and a general concept is formed, all the appropriate and impactful data and content you want should be gathered. Easy enough, right?

3. Content is still king or queen!

Without content, you have nothing, just some pretty colors, and fonts. 

As always, content is what provides value to your readers. Typically,  a copywriter or someone in a marketing role would be the appropriate person to provide you with the content for your infographics. The right person will take the data and turn it into digestible bites for readers to easily consume. Following the simple tips below will help you turn masses of information into concise content. 

Add compelling data: Infographics are ideal for highlighting key insights, and powerful data that can educate the reader and keep them engaged. Look for data that could draw the reader in and emphasize it in your written content.

Tell a story: While data can provide the impact, infographics are not a ground to simply arrange all data arbitrarily. The infographics need to tell a story, an appropriate title that tells readers what they can expect followed by insights and findings that connect as the reader walks through the content from start to finish. 

4. The Design 

There are many routes you can go to design your infographics. You can use templates provided by online tools like Canva or Piktochart. Or design something from scratch using Adobe. You do not necessarily need to be a designer to make infographics, although a good understanding of fonts and color theory helps. 

Something to keep in mind to elevate your infographics designs is to use an appropriate style. 

Styling your design: Use available tools like font pairer, and color matcher to ensure the design is complimentary within the infographics and pleasing to the eyes. 

Make branding a priority: If your infographics are created for your brand or company, you should be using brand colors and your logo to help maintain uniformity within the content you create and to make your brand noticeable if shared. These are not only good branding practices, but they also remove the hassle of finding multiple colors for every single infographic or other visual content you may create. 

5. Proofread: Be detail-oriented. It may appear obvious or even like a small feat, but it is imperative to make sure the design content is properly aligned, there are no typos, it reads like a story, and has a sense of design. Failing to proofread may produce content that does not represent professionalism and could discredit the hard work you have done so far.  

Below is a great example of an infographic that probably has important insights but due to its poor design and storytelling, it fails to make an impression on the reader. 

The above infographic is hard to follow without a storyline, the spacing between the text is too tight making the infographics come across as wordy instead of insightful. 

Source 

6. Some additional quick tips:

Have multiple file-formats: As infographics are data-driven it is important to keep them relevant so having jpeg and pdf formats alongside editable formats like png is a good practice to ensure any edits in the future can happen without a hassle.

Citing sources at the end of the infographics: Instead of cluttering your design and including URLs of your citation within the design have a simple link at the bottom of the infographics which directs viewers to a web page.

Utilizing the infographic tool is one of the most effective ways to convey information in an easy-to-understand format. Accessible and user-friendly design tools have made creating such content easy and efficient. So, what’s stopping you now from creating your very own infographics?


From concept to delivery we are a creative team that loves design and storytelling through video. We can literally talk about it all day long. To learn more about Bottle Rocket Media’s video production services and other services like motion graphics services, connect with us to start your video project.

IPO Roadshow: What is it & Why Is It Important?

A company going public is nothing new, but we are here to help you stay in the know. Going public enables a company to gather increased capital and accelerate growth. An IPO (Initial Public Offering) is when a company goes from private to public, gathering investors and growing capital. Plenty goes into making this transition happen, most notably, the IPO roadshow.

Before we go deeper into an IPO Roadshow, let’s gather more details on an IPO.

What is an IPO?

Simply put, and to reiterate the above, an IPO is a common practice where a company goes from being private to public. It is the steps of having a stock launch in which investors can hopefully purchase shares of a company to acquire a return on their investment. Typically, when a company IPOs, one or more investment banks back it to arrange a listing on selected stock exchanges. The process can be lengthy and requires IPO roadshows to gather adequate attention from the public and potential investors. 

What is an IPO Roadshow?

An IPO roadshow is about executives pitching sales presentations to potential investors across various locations and industries. Historically, you’d literally hit the road and get to network your offerings.  As I’m sure, you can imagine, there are several standard practices that are essential to make for a successful IPO Roadshow, but first, it is critical to know the types of IPO roadshows to better determine the route you would like to take. 

Different types of IPO Roadshows

IPO roadshows have seen a significant shift since the digital age, a change that has now been accelerated due to Covid. Gone are the days of in-office, PowerPoint presentations only

In the past, IPO roadshows were often in-person, where a representative from the company would travel city to city with their pitches. Nowadays, digital IPO roadshows are on the rise with easy access to the internet, smartphones, and conferencing tools like Zoom, Google Meets, and Teams. These advanced tools have enabled prospective listing companies to perform digital IPO roadshows as they would an in-person one. 

The ability to share visual aids while presenting, the accessibility of passing on recordings of a live pitch to potential investors, and/or even using chat options to facilitate Q/A discussions during a live remote presentation have all been developed  All these things have made roadshows incredibly convenient and more approachable.  If planned well, digital IPO roadshows can be just as impactful or even more impactful as an in-person roadshow. 

Its obvious expectations are changing, and the industry standards are adjusting based on current circumstances and the environment of technology. This is a special note that companies must stay ahead of the trend and be prepared for in-person roadshows and roadshows in video form. 

Benefits of Digital Roadshows – IPO Roadshow Video

Drawbacks of Digital Roadshows – IPO Roadshow Video

What does an IPO roadshow include?

Despite being online or offline, there are some commonalities in how an IPO presentation should look.

Since an IPO roadshow is used to garner interest in the company amongst potential investors, it is usually divided into two parts.

Part one:  The pitch includes an overview of the company and is primarily present and past-oriented. Company history, mission statement, past financial performance, the introduction of the current executives, and their reasons for wanting to go public are all presented in this section. 

Part two: The pitch is future-oriented and includes future financial/sales projections and growth and the company’s future IPO goals. 

Importance of a Roadshow

A roadshow can provide many benefits to a prospective listing company. The intangible benefits are gaining trust and rapport with potential investors resulting in long-term company success. 

Then, the tangible benefit includes raised capital due to enough interest being generated while on the roadshow. Roadshows can be insightful for the listing company as well.

Responses from the roadshow can gauge how the company listing will play and deem whether it will be a failure or a success. Additionally, the reactions can also help underwriters determine their next steps. If the roadshow is successful, the underwriters may set a higher price point knowing the investors will buy in even at the raised value. If there is an interest but unwillingness to buy, the underwriter and listing companies may investigate the reasons. One of the most frequent is a lack of buying interest due to higher stock prices than investors expected.  

There is no guarantee that your company may IPO just because you have an IPO Roadshow. If there is no interest in the roadshow, the listing company may pull out of the listing. This makes timing all the more essential. Before suggesting an IPO, factors like the economy, competition, and current financials are often considered.

Either way, a roadshow is the first indication of whether the possible success or failure of an IPO listing will result. It is the task of underwriters of listing companies to review interactions and interests carefully to determine what their next course of action needs to be in their IPO undertaking.

How to conduct a roadshow with a successful checklist

1. Do the due diligence: For an IPO roadshow, the listing company needs to go through certain procedures. Before choosing to go public, you must select a reputable bank for an underwriter, understand any risks, and you have to submit a complex set of IPO regular fillings and documentation.

2. Choosing to be online or offline: The mode of the roadshow can decide the accessibility, the kind of relationship the listing company wants to build with potential investors and at times the success of the entire listing. Hence, it is important to choose the model that is best suited for the company. 

3. Create an effective pitch: The pitch mentioned above should include past information about the listing company to build credibility. There should be a focus on current prospects and a clear illustration of the benefits investors would receive. A successful pitch/presentation can lead to a successful roadshow so take the time to jot down notes of your goals and script them out to make them more attainable. Make the time to lay out a plan and determine whether working with a video team would assist your feat, especially if you are considering a digital Roadshow or IPO Roadshow Video.  

4. Conduct a retrospective after the roadshow: Analyze what worked and what did not. Try to quantify the buzz created to identify what stock price to set and when to make the company public.

Lots of information to digest, right? There are many factors to align on and ponder about, but this is an exciting time. 

In conclusion, IPO roadshows have many benefits. It allows companies to generate enough interest to go from a private firm to a public one and enables listing companies to understand their standing in the market. IPO roadshows, if done successfully, can determine the long-term success of a company and accelerate its growth.

The IPO roadshow journey is yours to take with a team of professionals experienced in IPO performance plans. As you consider whether an in-person or digital IPO Roadshow will suffice for you, consider having video professionals beside you to help you coordinate the digital elements.

When you are ready to start your IPO roadshow video project, connect with a video production team specializing in all things video. WE LOVE VIDEO… from IPO roadshow video to video production services, motion graphics services, or event video production. We can talk about it all day long. Start your project and stay inspired to continue your company vision.

What Commercial Writers Can Learn From Stephen King’s “On Writing”


As we mentioned in the post “Let Professional Video Content Do The Talking For Your Brand”, using video is one of the best ways to keep audiences engaged. With a combination of audio, visuals, and editing, video can appeal to all senses. And according to Wyzowl, 87% of consumers prefer to learn about products, services, and brands through video content. No other medium is as immersive, which is why commercials have long been a popular way to promote brand identity.

But what tools do you need to create great commercials? First and foremost, you need to know how to write. Fortunately, these days there are many resources that can help aspiring writers get started. One of the most popular resources of the past few decades is, without a doubt, “On Writing: A Memoir Of The Craft”, written by the popular horror novelist Stephen King. The work is part autobiography, and part written list of practical tips, supported by anecdotes from King’s experience in the field. Though the book’s primary audience is prose writers, many of King’s tips apply to any type of storyteller — including video and commercial writers.

Below, we’ll go over some of the most important lessons video and commercial writers can learn from Stephen King’s “On Writing.”

Read As Much As Possible

According to King, those who don’t have time to read won’t have the tools to write. It sounds like common sense; obviously, if you’ve never read a book before, you wouldn’t know how to start writing. You wouldn’t know your competition either. The ideas you think are unique might have already been produced.

The same goes for commercials. Writers creating video advertisements need to see what’s been done before. By studying existing works, you will be better at identifying the elements that help certain commercials succeed. And you shouldn’t just stop at commercials. Consume stories from all forms of media to expand your imagination. The more you take in, the more you’ll develop your thoughts and your voice until you find yourself producing far more clever and engaging work of your own.

Your First Draft Is Meant To Be Imperfect

Striving for perfection in the first draft is counterproductive. As Stephen King explains, first drafts are for getting all your ideas out. According to The Writer, an online publication for creative writers, this is sometimes called a “vomit” draft, wherein you lay everything out on paper, saving revisions for later. Anne Lamott’s beloved writing advice book “Bird By Bird” famously includes an essay referring to the same concept as a “sh*tty first draft.” Simply put, when you write without worrying about mistakes, you get to ride the high of spur-of-the-moment brainstorming and reach your creativity’s highest potential.

Inevitably, through this method of writing, you will produce as many bad ideas as you will good ones; you may jot down sentences so clumsy you later can’t believe you ever produced them. That’s okay! That’s what editing is for. And that brings us to the next point….

Kill Your Darlings

Among writers, there’s a saying known as “kill your darlings.” It means that, no matter how attached you are to your writing, you have to ruthlessly discard anything that doesn’t serve the story. King’s advice is the same. To make your story more coherent, everything non-essential must go. If every single one of your ideas makes it into the final draft, your readers (or viewers) will have a harder time identifying what your work is trying to say.

This advice is especially applicable to commercials, in which you only have a limited amount of time to convey your message. The average TV commercial is about 30 seconds long. Most internet video ads run between 11 and 20 seconds. You need to keep your audience hooked in those limited spans of time. They won’t have the patience for anything unnecessary, and clutter will confuse the message.

Find Your Ideal Reader

To keep your stories focused, Stephen King recommends identifying your ideal reader. King’s ideal reader was his wife Tabitha, who provided feedback for the majority of his books. When King writes, he thinks about what Tabitha would think of the finished product. Because he knows what Tabitha is looking for, it’s easier for him to come up with characters, story beats, and themes.

As a commercial writer, it is a must that you write with an audience in mind, especially since your viewers will be the same people buying your client’s products and services. Identify your client’s target market by asking yourself the following questions: 

  1. Where do they come from, and what do they do?
  2. Why do they need what your client is selling? 

Flesh these details out to determine what your target audience will like, and what kind of story will have them hooked.

Of course, the best way to learn is ultimately by doing. So take these tips and see how they help you with your next project. You might just find that by incorporating more of a writing process like the one conveyed through the tips above, you start to produce far more effective work. 

From concept to delivery we love storytelling through video. We can literally talk about it all day long. To learn more about Bottle Rocket Media’s video production services connect with us to start your video project.

Writer Ashlyn Jourdan for bottlerocketmedia.net

6 Benefits of Video Marketing for Small Businesses

Simply put, video marketing is the act of using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and connect with your audience in a better way. If you don’t know already, you should. Videos are empowering tools for holding on to the attention and interest of viewers. In today’s fast-paced, digitally-driven market, growing a strong consumer base is challenging with never-ending options. Video marketing can help you along your journey in achieving brand recognition.

Did you know, users spend about 16 hours per week watching digital videos? And almost 66% of consumers rely more on marketing videos than on reading about brands and products before making a  final purchase? These statistics are enough to prove how instrumental video marketing is in making online businesses meet their selling targets.

Thus, it is clear that video marketing is the most rewarding and efficient form of advertising for your goods and products. The use of video can help to increase awareness amongst your target audience and increase engagement, thereby resulting in improved conversion rates. 

Read on as we dive deeper into 6 reasons why video marketing is important for small businesses.

1. Video Marketing Will Increase Product Understanding 

It is a fact that small businesses need to build a strong foundation to reap the benefits in the later stages of funnel communication. And video marketing can help you in this regard. By creating and promoting the right type of video that is most suitable for your product or services, you will have a better chance of increasing customer understanding of your offerings.

We can all agree, many times, online buyers have apprehensions and usually rely on marketing content to provide more detail about a potential purchase. With an explainer video, your customers will better understand how a product may fit well within their routine. This my friends is the way to encourage a purchase.  

Producing quality video content can seem like an undertaking and the editing process is a whole other feat that is sure to be time-consuming. Having a video maker tool can work wonders for you in such a scenario. These tools help you to create videos for your product and will ensure that you capture the customer’s attention with the necessary information to better understand your product.

2. Enjoy Longer Digital Visibility 

Yes, this is another obvious benefit that small businesses have for using video marketing. Videos involve both visual and audio engagement and are thus very impactful. They can leave a long-lasting impression on the minds of viewers. With so many different and competitive social media platforms ruling the internet, it is important that you create social feeds filled with relevant content to educate your target audience about your products and services. Having aesthetically pleasing and informative videos on social feeds like Facebook, TikTok, Instagram, Twitter, and Youtube will increase the duration of your brand’s visibility among users. Nothing can be better at contributing to your business awareness and conversions, especially during the beginning phases of business development.

3. Increase Exposure and Awareness 

As a small business, your sole aim is to make more consumers aware of your digital existence and spread awareness amongst an essential target group. 

Nothing can be more instrumental than nicely developed video(s) that will highlight the essential points about your brand message clearly and distinctly. In turn, promoting online videos will empower and improve the position of your business.

4. Greater Choices To Fit Every Need 

This is the biggest truth of videos. You can play with them endlessly and modify them effortlessly to make them deliver your desired purpose. This is one of the most beneficial reasons why any small business should utilize video marketing. The options in terms of variety seem endless. 

When you have a variety of videos, circulate them via social then acquire insights to learn which types of videos sparked an interest. You should continue to create and release those specific types. Just think, you can go for how-to videos, explainer videos, interview videos, in addition to so many other video types. Learn more about various types of videos to elevate your brand

5. Increase Sales in the Most Cost-Effective Manner 

Video marketing is highly useful in increasing sales for small businesses. Its purpose is to help your business spread its reach and awareness which finally helps increase sales. But, many may feel that making the right impact with the right video is complicated and expensive. The truth is just the opposite. 

Video marketing is the most cost-effective way to increase overall sales for small businesses. When creating video content, take note that you are investing in content that can be used and reused in various ways (emails campaigns, social media, website, sales proposals, company introductions, etc).


6. Video Marketing Helps to Increase Traffic and Get the Desired Return on Investment 

Deploying video marketing as an essential tool in the right manner helps small businesses bring more traffic to their online business as a whole, which ultimately contributes to a healthy ROI. Having a sound ROI is the ultimate target for every business, especially for the smaller ones. And with more and more marketers banking upon video marketing to increase their ROI shows you too should be doing the same. The initial gains that you get on account of the calculative use of video marketing will help you expand your reach and bring in the results you wish to achieve.

Conclusion

The benefits of using video as a part of promotional activities are immense for SMB (Server Message Block) Protocol. Even with little knowledge about creating the right and most informative videos, you can easily win over the hearts of your potential buyers. It is like video marketing sets the path of progress for small businesses. 

Nothing can be more effective in winning over the trust and confidence of online consumers than powerful and self-explanatory product videos. So, with a little amount of homework and proper knowledge, start exploring the benefits that video marketing can bring your way as an owner of a small-scale e-commerce or services business. Let the videos speak for you and increase social acceptance.

From concept to delivery we love the video life and can talk about it all day long. To learn more about Bottle Rocket Media’s video production services and one of Clutch’s Top 10 Chicago video production companies, connect with us to get your project started.

Bottle Rocket Media Announces Partnership With Tom Leonard of Rise Creative Resources

Bottle Rocket Media is excited to announce that we are partnering with Tom Leonard at Rise Creative Resources to build new relationships with agencies, brands, and entertainment companies for the studio.

An industry veteran with almost 40 years of experience, Tom has worked on both the advertising and entertainment side as a producer for many preeminent production companies, post-production studios, and agencies. Included on the list are NBC, Rhythm & Hues, Pittard Sullivan, Dreamworks, Fox Family, Digital Kitchen, DirecTv, Butler Shine & Stern, and H+L Partners. Tom has produced 100’s of commercials, show opens, and promos for some of the top brands and entertainment companies in the world.

“Having worked in entertainment for many years, I’ve always felt brands and agencies could learn a bit from the style and process entertainment production groups utilize to create content. It’s a true blend of creativity, speed, cost-effectiveness, and the ability to create a lot of assets for multiple initiatives all at the same time, at a high level. I’m excited to open up new opportunities for this incredibly valuable offering.” – Tom Leonard

For the past 15 years, Tom has been leveraging his experience, and relationships to develop sincere opportunities for creative companies like Imaginary Forces, Leviathan, Optimus, and Second City.  Helping brands, entertainment companies, and agencies find best-in-class creative resources for all of their marketing production needs. 

“ We’re excited to have Tom on board. Having been in business for over 10 years, it seems like the perfect time to embark on a different phase in our business to reach even more agencies and brands. It really was a no-brainer considering Tom’s background, experience, and connections in the industry. We really are delighted to have him as a part of the team.” says Brett Singer, Partner at Bottle Rocket Media.

Connect with Tom to learn more about how Bottle Rocket Media can help on the creative production side via email at Tom@BottleRocketMedia.net

About Bottle Rocket Media:

Born out of Oprah Winfrey’s Harpo Studios 10 years ago, the team has worked in the NY advertising scene, on Hollywood film sets, and network drama series. For them it’s not so much about individual directors, it’s more about building the right team for the opportunity. Strengths include creative ideation, treatments & boards, live-action, editorial, and post. They’ve worked with some amazing brands like Dyson, United Airlines, Kenmore, Pabst, and Walgreens to name a few. They are artisans when it comes to crafting a compelling story, all while being able to produce content quickly, cost-effectively, and maintaining a high level of finish. 

Bottle Rocket Media Agency Deck

Why Create An Investor Pitch Video For Your Startup

It’s apparent you have to capture the attention of a viewer within a noticeably short timeframe – the expectation now is just 5 seconds! This new reality is incessantly being monitored in the business world, but everyone isn’t adopting the best ways to combat the overwhelm. 

This all means, gone are the days business plans are confined to what seems like an endless number of pages to be presented to potential investors. FYI – Investors are busy too, and like everyone else, they want to be captivated by the differentiator of your business, and quickly. 

Investor Pitch Video

It’s no secret when you are presenting the idea, structure, successes, and future of your business to investors, there is a lot to explore and share. Need a special tip?  

Allow video to do the heavy lifting. Rather than offer documents to be read, or a long-winded presentation where your nerves may take over, rely on long-form video. You can easily introduce founders, the why behind your brand, your target audience, and the data points to prove your growth and profitability. 

Get More Investors

Kickstarter, Indiegogo, SeedInvest, and so many other crowdfunding platforms have reach, and so will you. One of the best things about video is you don’t have to be in attendance to get the views or the investors! Once approved and ready to be shared, your investor pitch video can be viewable privately by limiting it to those with password access only, or you can, of course, publish your video to gain a number of views publicly. The great thing is, it is your choice!

Storytelling With Data

Data has become the business bestie. We all like to see the proof in the pudding. When you are able to represent the experience of your business through tangible numbers and stats, investors will be more likely to muster up a listening ear. Data coupled with the emotional appeal of storytelling and expressing the glory that can only come from your brand story – this is what initiates electronic money (or bitcoin) transfers to take place. 

Data is certainly better-shared when it can be properly designed to ensure optimal understanding. The CFO’s financial section is a beast in these videos. It really is the heart of an investor video. And let’s be honest, your financial team is not your asset when it comes to design, right? Design, (with a capital D) is a vital aspect of communicating the financial story of your brand. When you want something to be understood, don’t just slap numbers on a screen, the information should be finessed – but you should let designers figure that out for you. 

Just think, one financial slide in a Powerpoint could become 5 minutes of content slowly revealed. It’s crucial to show seasoned investors your data points in an easy-to-understand way. 

Control The Narrative

When watching Shark Tank, I am reminded, just how imperative it is for business owners to be prepared, to follow a script, all to be able to anticipate the ideal outcome. Traditional ways of pitching business plans typically leave room for unexpected happenings. This isn’t the case, and shouldn’t be a concern when it comes to video. You certainly have the power to control the narrative as you plan the content of your investor pitch video. From storyboards to scripting, music, audio voiceovers, and motion graphics, you will have an opportunity to make edits and necessary adjustments to achieve your desired outcome. 

Length

How long something should be is a primary focus for most of us. Admit it. When it comes to presentation lengths, pitch lengths, video lengths, and investor pitch video lengths, I bet you are wondering, what is the perfect length? Remember the 5-second rule? Have you heard of an elevator pitch? Both should play an integral part in you creating any form of a pitch. But, keep in mind you can exceed that time frame. The good thing to take note of as you develop your investor pitch video is your final product will be your desired length filled with engaging and informative content. The content and length will be the same for every viewer, unless they rewind, fast forward, or skip to specific chapter segments. Typically though, investor pitch videos or IPO roadshow videos are no longer than 30 mins. 

You Can Include CTAs

People need direction. And clear direction. When you develop your investor pitch video make sure you include direct instruction through a CTA. It could be a button to be clicked. A website to visit. Or a note for next steps. Either way, make sure a prospective viewer knows how to connect with you or invest, and easily. 

You Can Reuse Your Video

Sure, all of the information gathered in your investor pitch video is pertinent and warrants every second to be viewed. The goal is for an investor to watch, and even rewatch your investor video, but an added bonus to having an investor pitch video is the ability to chop content up as needed. When needed you can share in shorter segments on your website, on social media, in emails, and anywhere else that you desire!

Video Is Quality

Visually entertaining, and easily influential. When you deliver appropriate content in an aesthetically pleasing way whether it be interviews, b-roll footage, and/or motion graphics, video has the capacity to display the premier status of your company to investors. 

Having an experienced team to assist in producing your investor pitch video should be a no-brainer. Expect to invest a pretty penny (or 5) to partner with an experienced video production team familiar with the startup investment world and investor video elements. They will be able to steer you in the right direction creatively and content-wise.

An investor pitch video is a big deal but should be a learning opportunity, while also being a fun experience. When you are ready to pitch your business to investors with an investor pitch video, connect with us. From video production services, motion graphics services, or event video production we love video and can talk about it all day long. Start your project and stay inspired to continue your company vision.

7 Tips to Look and Feel Your Best In a Corporate Video

Would you rather read a 5-page pamphlet on what a company does, or watch a quick, easy-to-digest, and entertaining video? If you chose the latter, you’re in the majority. In fact, a whopping 69% of those surveyed shared that they would prefer video over text when learning about a new service or product. So, it’s not hard to see why corporate videos are more important than ever before. If you have a corporate video scheduled on your calendar but are feeling a little nervous about being in front of the camera, don’t fret. Here are five must-know tips for looking and feeling your best when it comes time to shoot.

Step #1. Hire the Right Video Team

Naturally, step #1 is hiring the right video team. Why? Well, the company you select will play a large part in not only the final video but your entire experience. Bottle Rocket Media specializes in video production, motion graphics, and virtual event production. With more than 40 5-star reviews, they are one of the top Chicago-based video production agencies. So, you can have peace of mind knowing the end result will make an impact.

Step #2. Make Sure Your Smile Is Ready to Shine

It’s no secret –  your smile is one of the first features people notice about you. Is yours ready for the spotlight? If the first answer that came to your mind wasn’t an enthusiastic “yes,” then consider visiting a skilled nearby dentist. Whether you’re unhappy with the size, shape, or position of your teeth, together you can determine which cosmetic dentistry treatment is most ideal for you. By the time it’s time to shoot the video, you and your dental team will have crafted a camera-ready smile you’re proud to show off!

Step #3. Pick the Right Outfit

This article is about looking and feeling your best. Oftentimes, people forget the latter and just focus on selecting trendy attire. However, the last thing you want is to feel your shoes digging into the back of your heel or for your shirt to feel too constricting, making it hard to breathe, comfortably. When picking your outfit, make sure it checks both boxes, so you feel as good as you look.

Step #4. Get Plenty of Sleep the Night Before

Dark circles under your eyes and lack of color in your face can be fixed with makeup. But a sour mood and tired demeanor can’t be addressed as easily. For this reason, it’s of the utmost importance that you get plenty of sleep the night before. Try putting your phone away an hour before bedtime, lighting some relaxing candles, trying a beverage to help you wind down, or listening to soothing music. These measures will help create a relaxing ambiance that will help you drift off to enjoy a restful sleep.

Step #5. Be Authentic

You may not be a natural performer, which can make being in front of a camera a little nerve-racking, but you don’t have to be an actor for people to connect with you. Remember the goal is for your target audience to get to know you and your story. Your corporate video is a great opportunity to share your message and let viewers see the human side of your brand, business, service, or product. Obviously, be professional, but you should also be authentic. Your video team should be able to provide insight on how to achieve the on-brand message you want to communicate, and in an impactful way.

Step #6. Have a Designated Support Person

Of course, your video team will provide some assistance, but it may be helpful to have someone else there to lend a helping hand–a friend, co-worker, or professional hired to do just that – check your appearance right before the camera starts rolling to make sure nothing is distracting or amiss. If necessary, they can also help with facial shine by using a blemish remover or powder. Don’t forget to bring makeup or hair products, just in case your video shoot is later in the day and you need to freshen up!

Step #7. Have Fun!

Of course, the last step is just to relax and have fun! If you are too “in your head,” your message or overall desired vibe may not get across as you’d hoped. Luckily, if you do step one correctly, you’ll have an amazing team of professionals with you to help you feel at ease in front of the camera. That way, you end up with a beautiful and educational video that truly makes an impact.

When you are ready to make your video, check out the different types of videos you can work with. From video production services to motion graphics services, or event video production, we love video and can talk about it all day long. Start your project and stay inspired to get you and your brand name more mainstream recognition.

Why Sustainability Is Important In Business

We should have been asking ourselves this question decades ago.  We should have taken heed when Al Gore raised his hand.  In the ’70s, 80’s, 90, and, well, every day since… Global warming is really starting to take its toll on our planet.

I’m pretty sure we have all seen the shifts in temperatures in the last couple of decades, the seriousness of natural disasters, the near extinction of so many vital animals, and the reduction in the size of the glaciers.

We think it’s safe to say sustainability should be more than a buzzword at your next planning meeting.  It’s time to take action.  You know the old adage…  The best time to plant a tree is now.  And if all we need to do is plant more trees, well that’s easy.  The sustainability movement is more complex and more involved than this.  But if you believe in the cause, it is not hard to find a way to contribute.

How To Incorporate Sustainability In Your Business

It is beyond time for a greater conversation around sustainability in business. Companies like McDonald’s, Starbucks, Xerox, and Intel have taken the initiative to be the ones to watch in many ways. Investing in their sustainability strategies has become a priority. Take a look at the following: 

We mention all this to say, all of the above matters a great deal to the longevity of our great planet Earth and to the existence of humanity, but the story needs to be told. 

You may have seen the number of electric car commercials during Super Bowl LVI. There were some creative ways of presenting the idea that you too should be interested in purchasing an electric car, but there seems to be so much more to the story.

With so many companies having the talks and initiating walking the walk, sharing what you are doing through a press release is fine, but let’s be real, this is not aligned with the current trend of digital marketing. 

Why not visually share your story? Similar to a commercial, but with even more depth. Make a poignant stand by using graphics, a spokesperson, or your own team to disclose your sustainability plans and why they are so imperative to not only you but to the world. Make your story innovative with a paneled discussion between leaders, or simply capture behind-the-scenes footage of meetings as you discuss your sustainability plans and successes. People want to hear this story, but they most certainly need to see it. 

As companies continue to equip themselves with resources and plans aiming to reduce their emissions and waste, you do not want to be left in the dust. 

Think about it – some companies are developing manufacturing facilities using solar energy instead of electricity. Others are infusing capital where it matters to accept the all-encompassing reduce-reuse-recycle methodology. 

As you are coordinating your own plans and wanting to figure out if you are on the right path when it comes to sustainability, ask yourself the following questions and consider the stats below!

Sooner or later, all of the above will be priority questions from prospective investors, consumers, and even employees.  

According to Forbes, Although 90% of executives think sustainability is important, only 60% of companies have a sustainability strategy.

I don’t know about you, but I’m surprised 60% of companies have a sustainability strategy in place. I certainly don’t feel like I’ve heard about these strategies. I’m left to wonder, are they effective strategies??

Just to carry the data even further 

Over half of Gen Z’ers say helping the environment is important to them. 

This sounds like proof it would be useful to demonstrate you are carrying your load in the business world. Maybe you should absolutely consider adding your new sustainability strategy to your master marketing efforts.  

Let’s dig in a bit more. Cash flow certainly matters in the business world (in comes Shark Tank investors), but as sustainability initiatives gain momentum, you have got to warrant some thought into being mindful of your strategy. 

When it comes to sustainability, a do-nothing approach can mean a bigger loss in the future. – Forbes

To make an impression on an audience, it is all about being real. Having a solid plan, and telling the story. As a company, you want to stand out. It seems fair to say, it may be clever, smart, and timely to create then embrace telling your sustainability story to your audience. If you are in the beginning phases of telling your story and you are still pondering the value in it for you, read on. 

Sustainability In Business

There is an incredible amount of things to be concerned about when it comes to being a business leader, senior-level employee, or marketer, we get it. The thing is, nowadays, as a business you need to have sustainability plans and you need to market them, share them with the public. So why not create a sustainability video series? Take a look at the below:

Are you feeling the sustainability business strategy pressure yet? This is a good thing. Changing with the times as a company, brand, and leader is essential. So, if you are not embarking on developing a structure and planned sustainability strategy, it’s ok, you can get started now. 

Tell your story. Make an impact. Do it visually. Use infographics, data, and video to compel your target audience to see the difference you are making, and why! Just think, you can express the vision of your sustainability strategy in a diverse array of ways via video. Get ready to host a virtual company workshop to share your new ideas on sustainability. Ready? 

Check out different types of videos you can work with. From sustainability strategy videos to video production services, motion graphics services, or event video production, we love video and can talk about it all day long. Start your project and stay inspired to continue your company vision.

Why Digital Marketing is the Future of Advertising

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Writer Ashlyn Jourdan for bottlerocketmedia.net